Rumormill: GMC brand getting the axe?
The bigger hearsay is that GM's board is considering euthanizing GMC or Pontiac. Those two brands were to be aligned in a brand channel with Buick (PBG). Getting rid of GMC could make some kind of sense, since it's entirely brand-engineered vehicles with some of the worst mileage numbers in the fleet. Shunning Pontiac would be a surprise to us since the Solstice and G8 have given it a nice brand awareness boost and it's got some products in the pipeline. If GMC or Pontiac did go, the GM board would consider folding Saturn into the PBG channel to maintain sales volume. In corporate-speak, we believe this is called GM's "gloves off" phase. Thanks for the tip, Dan!
[Source: GM Inside News]
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