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Looking startlingly like a Vans shoe, preproduction versions of Kia's Soul will be doing their roadie routine with the Vans Warped Tour in the U.S. this summer. The front and rear of the car will be hidden under camo tape done up like Vans trademark checkerboard pattern, and dark windows will keep prying eyes out, but kids will still get a good look at what's on offer.

Taking what appears to be more than a few pages from the Scion playbook, the Warped Tour sponsorship will also include things like interactive Soul Lounges with live DJs, airbrush tattoo artists, and plenty of contests. There's even going to be a solar powered stage. Kids with custom Kia wristbands will get into Kia VIP sections near the main stages, and everyone can keep up with the action at Kia's concert blog site.

If what you want to do is actually see the car, Kia won't bare its Soul completely until the
Paris Motor Show later this year.

[Source: Kia]

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    • 1 Second Ago
      • 7 Years Ago
      Has a similar roofline to a Saab concept I remember. I kind of like it. Is it about the size of a Mini?
        • 7 Years Ago
        ...only a little bigger with the extra doors. :)
      • 7 Years Ago
      I'm stoked actually. I hope it looks good in person.
      • 7 Years Ago
      The wheels are cool, but otherwise... stupid.
      • 7 Years Ago
      WTF? since when is Warped Tour emo?
        • 7 Years Ago
        Since the writer doesn't know his generes and saw Fall Out Boy listed on the line up in 2004.
      • 7 Years Ago
      Emo? Lets hope it doesn't start cutting its fuel lines for attention... lol
        • 7 Years Ago
        lol. nice one. I like the wheels--thats about it.
      • 7 Years Ago
      Got my vans on but they look like Kias.
      • 7 Years Ago
      The Seoul pun is already built into the name. It's been discussed to death already.

      Hey, Kia! Instead of designing funky variant after funky variant, BUILD THE DAMNED THING. It'd be nice to able to, ya know, look at a regular Soul.
        • 7 Years Ago
        Just don't take one of these to Georgia... I hear the Devil likes to steal them down there.
      • 7 Years Ago
      Shouldn't they have called this the Kia Seoul?
      • 6 Years Ago
      "Cut-and-Paste Marketing" seems to follow the soulless nature of Korean manufacturers, always copying and pasting engineering and design from the Japanese.

      Oh well, at least Samsung and LG moved beyond that phase awhile back, and began doing original engineering and design this past 10 years.

      Now if only Kia-Hyundai could see fit to learn from the other Chaebo.
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