• Jun 17, 2008
General Motors is already having meetings with its dealers regarding all the possibilities for its HUMMER brand. According to reports, there are several companies interested in making a purchase of the military-inspired vehicles, though Tata Motors now appears uninterested despite earlier reports. One suitor is said to be Mahindra & Mahindra, the Indian company that plans on making a big splash entering the American market itself over the next few years. Just-Auto quotes an unnamed official at the company who says "Mahindra is very keen on acquiring the Hummer." Hmm... Isn't it interesting how one little word can change the meaning of an entire sentence. Anyway, Mahindra already produces a vehicle that shares an eerie resemblance to the original GI-spec HUMMER that it sells to the Indian military.

Currently, the vast majority of Hummer sales are made in the States, but Mahindra doesn't sound worried about that. "The U.S. market might not be able to afford their own HUMMER any longer, but India is a growing and strong economy. When Indians like something we go out and get it, no matter what the cost, because we know how to make it work for us," according to an unnamed source. Uh huh... good luck with that.

[Source: Just-Auto - sub. req'd]


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  • 32 Comments
      • 6 Years Ago
      GM's Hummer finds no takers

      General Motors' iconic brand Hummer has been put on sale, but it does not seem to have attracted any interest. Mahindra and Mahindra or M&M and Tata Motors may have been approached but they are not biting the bait yet.

      GM is hoping Indian manufacturers like M&M and Tata Motors will bite. But with the recent excise levy on gaz guzzlers in India, the Indian auto-makers maybe apprehensive as well. Moreover, Tata Motors already has the Land Rover. Mahindra & Mahindra has aspirations of being a global SUV player, but sources say, it may not want to take on board an ailing brand.

      Source:
      Moneycontrol.com
      • 6 Years Ago
      Are they going to buy one or several of them? Sorry, I couldn't help it :-)
      • 6 Years Ago
      Dude, no real argument with you overall i even appreciate your honesty while being intelligent and polite. I can (and have) argue for the H2 all day long and when it comes to facts, people always lose on their misconception of the H2.

      Main points to stick to:

      Its a niche vehicle that has a certain purpose, mainly to be this big off road vehicle similar to the original Hummer. To diss the H2 on fuel economy means you need to show up in EVERY full size pickup, SUV and more importantly, most sports car thread especially Lamborghini, Bugatti and other 10-12 cylinder monsters to bitch about their gas mileage. The H2 gets 12+ MPG the same or better then some trucks, SUVs and any 10-12 cyclinder car I know of. Since pickup trucks and SUVs outsell this thing massively, its obvious the sales of Dodge Rams, Jeep Cherokees, Toyota Tundras and Nissan Titans (to name a VERY few) must be destroying the environment at 50X the pace of any Hummer 2 . No one does it though, they just feel better dissing the H2. Hypocrisy must feel good?

        • 6 Years Ago
        One big difference. All those other vehicles are designed for a practical and functional purpose - hauling lots of either people or cargo. Now, there's no question that many of them turned into fashion statements, carried on a rising tide of cheap gas, but that was following a trend.

        The H2 IS a trend. It was conceived to be a total in-your-face ego statement, with its myriad of scoops, chrome, giant wheels and generally ridiculous appearance. I remember statements by one of the lead designers around the time of its introduction, which blathered on in a pompous manner about how this vehicle was a "lifestyle" for people who understood its style and how so much more was going to be coming for it. Nowhere mentioned was that fact that it actually could scale mountains.

        The thing is a fad whose time has passed. Time to move on.

      • 6 Years Ago
      Buick has no future in the US, US consumers could care less if it's popular in China. There's no reason GM cannot conintue Buick in China and can it here because here it's absolutely toast.
        • 6 Years Ago
        If they've already paid the development costs to build Buicks for China, why would they turn up their nose at 180,000 sales in the US? It cost GM over $1 Billion to shutdown Oldsmobile. They don't have that kind of cash laying around anymore.

        In addition, if they stop selling Buicks in the US, it may hurt the image of Buicks in China.
      • 6 Years Ago
      If i were Mahindra, here's what i'd do:
      - buy hummer for cheap (i'm assuming the brand cant be worth more than $1Bn?)
      - apply the technology to Mahindra's prodocts for the developing world. Helps them jump up the technology ladder pretty quickly
      - retain the hummer brand only for defence products
      - kill the consumer business
        • 6 Years Ago
        cant. HUMMER is a consumer only brand. Defense sales are still controlled by AM General. (i think).

        + the Mahindra Axe isnt a bad vehicle from what I read. Certainly a worth replacement to the phased out Nissah Jongas the Army was using.
      • 6 Years Ago

      Hope if Mahindra buys Hummer, they won't rebadge the 'Appalachian' as Hummer.
        • 6 Years Ago
        word, I hope they are not that stupid! It is very ambitious of the 'other' M&M to try wriggling into this tough market.
      • 6 Years Ago
      GM's Hummer finds no takers

      General Motors' iconic brand Hummer has been put on sale, but it does not seem to have attracted any interest. Mahindra and Mahindra or M&M and Tata Motors may have been approached but they are not biting the bait yet.

      GM is hoping Indian manufacturers like M&M and Tata Motors will bite. But with the recent excise levy on gaz guzzlers in India, the Indian auto-makers maybe apprehensive as well. Moreover, Tata Motors already has the Land Rover. Mahindra & Mahindra has aspirations of being a global SUV player, but sources say, it may not want to take on board an ailing brand.

      Source:
      Moneycontrol.com
      • 6 Years Ago
      My Indian neighbor loves his H2. He's making it work for him.
      • 6 Years Ago
      When it's over, it's over. Accept that. It's a different world. New gas guzzler standards in India ( http://www.businessworld.in/content/view/4961/5071 ) are aimed at preventing them from making the SAME MISTAKES we made. There are rumblings that the Chinese government may follow suit to prevent the waste of fuel and nip the big vehicle habit before it takes any roots. If this occurs, there will be no generic markets for vehicles of that kind, only low volume sales to niche markets.

      • 6 Years Ago
      If HUMMER is managed like Jeep it can succeed and offer something for GM besides a distinct brand among the not-so-distinct brands GM builds. Not too long ago HUMMER was GM's most profitable brand with the highest conquest numbers and retention of them all.

      There's no reason that won't ever change again either with intelligent product planning and management. Sadly those two things are something GM certainly lacks across the board so it's probably better they cash out HUMMER now before it loses any more value under their stewardship.

      Buick sales are also falling like a rock. Buick is as irrelevent a brand in the United States as Mercury and the irony of defending Buick on the basis that GM needs the "180,000" sales is the that GM sales overall will continue to decline WITH Buick.

      GM's biggest issue is it's stretched too thin over too many brands on a business model that went obsolete over thirty years ago. They also made the errenous decision to basically abandon cars in favor of feeding at the SUV trough for so long and ignored all the signs and history that fuel prices would rise.

      US consumers don't give a damn nor do they know the difference between the majority of GM's brands, and who can blame them? GM pissed all of them away with mediocre rebadges, awful products and no clear differentiation for a very long time.

      GM's core business is Chevrolet and that should be where the majority of their investment should be headed. Not Buick, not Pontiac, not Cadillac, certainly not Saturn, and not HUMMER for now.

      Mulally recognizes this over at Ford. That's why he's jettisoned the foreign companies/brands that Ford owns and is setting up Mercury for being quietly (and cheaply) phased out just like Chrysler did with Eagle and Plymouth.

      GM could afford HUMMER if it's entire business was shaped to reflect the reality that they only hold 20% of the US market now (with 8 brands, lol) and to be profitable in it. Instead they are still trying to prop up a business model that only worked when they controlled over 50% of the market.

      GM has enormous problems, what to do with HUMMER is the tip of the iceberg.
        • 6 Years Ago
        "If HUMMER is managed like Jeep it can succeed and offer something for GM besides a distinct brand among the not-so-distinct brands GM builds."

        Oh my goodness.

        You want HUMMER to be managed like Jeep? Are you kidding me?

        The current Wrangler gets 16 mpg and has a very weak engine. The 4-door Wrangler was the only bright spot in Jeeps lineup last year. With $4/gallon gas, it is deader than a doornail.

        The Commander is the answer to a question that very few people ever asked. The new Liberty is uglier than the old one and selling even worse. The Jeep Grand Cherokee is rusting on dealers lots and is way past its sell-by date. The Patriot simply cheapened Jeep's brand, as it isn't a Jeep at all. And the Compass is even worse. The interiors of both the Patriot and Compass are horrid.

        Add to all this the that the fact that Jeep has horrid build quality. The last thing that HUMMER needs is to be mismanaged by Jeep.

        I'd say that HUMMER marketing is well-executed and consistent. Unfortunately for HUMMER, the market for SUVs that get 12 mpg has fallen off a cliff.

        They can't market or manage their way out of that. They killed the H1. The H2 is dead on its feet. And the market for the H3 is slowing as well. While some might like a Wrangler competitor (e.g., H4), there just isn't much demand for it in the midst of a recession, falling house prices, and $4/gallon gas.

        Right now GM is short of capital. They would be far better off putting their resources into the Volt and an Astra replacement than an H4.
      • 6 Years Ago
      How many 8-10 MPg trucks can GM sell? They have Chevy, GMC and Hummer all selling gas swilling trucks. The tide has turned. Could GM make Hummer in to a more eco-freindly vehicle? Sure, but at what cost? It's not like GM is loaded with cash. If I am GM I take the money and run, through in some closed plants as a bonus.
      • 6 Years Ago
      "one word can change a sentence"
      ... you mean "the hummer"
      as in,
      a sexual reference?
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