• Jun 16, 2008
The continual grousing over fuel prices has earned the HUMMER brand a place on consumers' fecal roster. There's nothing wrong with what HUMMER has on offer, other than the fact that large, off-road capable trucks make terrible commuter cars, and the idiots misusing their H2s for tasks better suited to Cobalts are finally wising up. This re-thinking of emetic consumption has sent HUMMER sales down the sewer, and with no end in sight, GM is seriously considering selling the brand to stanch the cash bleed.

China is a huge emerging market for General Motors – Buick is big there, for example. As such, GM's Fritz Henderson has indicated its willingness to hold discussions with any Chinese company interested in buying the division. It's not like HUMMER is a brand with lots of history, anyway. Only the H1 had any legitimate claim to military lineage, and that vehicle hasn't been available for a while. The survival of the brand in the U.S. market may hinge on competing more directly with the Jeep Wrangler, regardless of ownership. The same way as Jaguar and Land Rover are a handy entre into serious carmaking for Tata, HUMMER could be a way for Chinese automakers to crack the U.S. market.

[Source: Inside Line]


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  • 33 Comments
      • 6 Years Ago
      whoa, the chinese have to remove a lot of metal so the Hummer can fold up on impact!
      Also folded up it will take less fuel to power it.
      That is being "Fuelish", right.
      • 6 Years Ago
      My turn, my turn! How about we give it back to the Army.
      • 6 Years Ago
      Because Chinese people NEED Suvs.

      Christ.
        • 6 Years Ago
        Unless I read it wrong, that'd be a Chinese Hummer for the States, not gas gusslers for Beijing.

        Ans it seems like the American thinkers at Hummer are already off-brand for where our collective thinking is going, so having a Chinese company guess at what American's want could be hilarious.
      • 6 Years Ago
      It amazes me how down people are on Hummers. The fuel economy for an H3 is the same as a Saturn Vue, Ford Explorer, Jeep Cherokee. I don't hear any of those vehicles getting bashed by the media. Why is Hummer getting such a bad rap? This is the only vehicle that is used by the Red Cross during crisis situations like hurricanes - not to mention what the military has used it for. It can forge over 2 feet of standing water and has been used to rescue many people during flood situations. GM has donated many of these vehicles to be used for just this purpose. I don't see any of the import brands donating vehicles (or money for that matter) to help rescue people in a time of need. Wise up folks and quit being so critical of American brands!! Why not offer your support for a change!!!
      • 6 Years Ago
      Selling Hummer off seems worse than just closing it, for some reason. (personally, I'd rather see them really make something new of it, and build the HX concept, or whatever that small hummer concept is, and a small *diesel* pickup that can do yard work and haul a boat.)

      But somehow, selling this, among all the other things we're handing over on a silver platter to the Chinese, just seems even worse.

      I know it is a gutteral, and likely purely emotional response, but something about it just doesn't seem right. It isn't a problem with chinese people, but rather the Chinese government, which has tentacles into all of their new-found business wealth, most of which is at our expense. It is still communist at the end of the day, even if it acts capitalist during business hours.
        • 6 Years Ago
        I don't think the Chinese government will allow suvs and other large vehicles to get the same foothold that they got over here. I have to hand one thing to them. They have a very long term outlook. They've seen the problems, and I'm sure they want to avoid a repeat mistake.
        • 6 Years Ago
        And we all know how a tyrannical regime likes to control the people "for their own good." A long term view of subjugation is still tyranny.

        I'll take freedom, an H2, and a double cheeseburger, beer, and a smoke, thanks, if the alternative is communist government. And I am NOT an SUV person, I am a sports car guy, and I don't drink or smoke.
      • 6 Years Ago
      Wouldn't all that lead based paint make it too heavy?
        • 6 Years Ago
        Don't be silly, it's a feature in case you're on a battlefield where the enemy uses radioactive weaponry.
      • 6 Years Ago
      GM is only selling their marketing rights. Hummer is a registered brand name to AMGeneral which is owned by a private investment group. AMGeneral produces' the Hummer brand vehicles for GM to sell (designed by GM). Theyalso produce a 6.7L diesel engine that is sold to GM as well as other manufactures. GM would still be producing the chassis for AMGeneral to build the H2 and H3 bodies. They could still be sold thru the existing dealer network with new dealer agreements w/whoever buys the rights to market the vehicles.

      Again win/win for the general. Their Cafe average goes up w/out the Hummer. They profit by selling the basic structure for the Hummer vehicles and they lose the big,dirty SUV image.

      And No, General Motors does not own AMGeneral. Do your own Google search to confirm this.
      • 6 Years Ago
      I just can't wait to see a line of Chinese tin can econoboxes with Hummer brand on.

      "It's a Hummer!, but gets 33 MPG too!" - Chinese Hummer TV commercial.
      • 6 Years Ago
      The sooner the better...
      • 6 Years Ago
      One possible solution for Hummer is to make the whole line a green line. Fit the 2-mode hybrid system to all models. Introduce the fuel cell concepts and later production vehicles as Hummers first. Sure they wouldn't sell as well as a Chevy, but it would be good publicity. I would also fit the Hummers with the serial hybrid system like the E-flex, but scrap the plug-in part. With an electric motor at each wheel, one could do amazing things with an off-road vehicle, and keep it "green". I would prefer to keep Hummer in the hands of an American company, though it would be the easiest of GM's divisions to sell off.
        • 6 Years Ago
        I like this idea and would go one further...

        Rather than sell it off, turn it into a vehicle developed specifically, platform-wise, for developing markets (say to yourself, "Thailand", where trucks are big business). Combine that with green tech and Hummer's "go anywhere" positioning and you might have a compelling counter to the idea that you have to be a pig to go off road (the idea of which is actually counter to the very reality of going off road, on a number of levels).

        And, BTW, Isuzu might be a great partner in this endeavour, just as they are for the Thai pickup.
        • 6 Years Ago
        Here's an even better idea... stop selling Hummers.
      • 6 Years Ago
      Selling the Hummer brand to clueless Chinese suckers desperate for any western brand???

      Some smart way to dispose a worthless brand.
        • 6 Years Ago
        @numbers

        i really want to correct your grammar, but i think ill pass on...
        • 6 Years Ago
        Selling the Hummer brand to clueless Chinese suckers desperate for any western brand???

        Some smart way to dispose a worthless brand.

        .....You are a shame....people like you should be shame about yourself, let me guess how old you are....7 years old ,,,or 5...
        people like you should be block on the site!!
      • 6 Years Ago
      I don't think it would be wise to give a Chinese company an already set-up dealer network, share technology, and then let them morph to other vehicles.

      Did you see the Hummer China copy that is already out there? I forgot the brand name. How is a China company going to sell Hummer at premium prices with a clone already out there?
        • 6 Years Ago
        It's a straight brand sale. No design transfer. New Chinese owner is free to slab the HUMMER badge to anything they desire, be it a tin can econobox or a midsize sedan.
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