- Jun 16, 2008
GM seeking Chinese suitor for HUMMER?
China is a huge emerging market for General Motors – Buick is big there, for example. As such, GM's Fritz Henderson has indicated its willingness to hold discussions with any Chinese company interested in buying the division. It's not like HUMMER is a brand with lots of history, anyway. Only the H1 had any legitimate claim to military lineage, and that vehicle hasn't been available for a while. The survival of the brand in the U.S. market may hinge on competing more directly with the Jeep Wrangler, regardless of ownership. The same way as Jaguar and Land Rover are a handy entre into serious carmaking for Tata, HUMMER could be a way for Chinese automakers to crack the U.S. market.
[Source: Inside Line]