Hyundai Genesis looking for roles, sending out headshots
Product placement inundates television imagery, from the blatantly branded soda tumblers on American Idol to more subtle appearances like what car Jack Bauer drivers. Looking to boost the profile of its new Genesis top-level sedan, Hyundai has secured the services of Davie Brown Entertainment, responsible for the masterful remake-a-palooza of the MINI in The Italian Job. Hyundais have been in film and television before, but the automaker is looking for more visible roles to help quietly promote its entry into Lexus territory. Pay-for-play deals will likely see the Genesis in movies where you'd see a 7 series BMW, Mercedes S-Class or a Lexus LS. Unfortunately, films for fall release that would coincide with the launch of the car have long wrapped production, so television is seen as the way to get a quick fix for Hyundai. Davie Brown has already had the car at several sets where it's been well received. When your favorite shows return after their summer hiatus, keep your eyes peeled for the Genesis. ER had a blatant endorsement of the Chrysler 300 when it first bowed, culminating in a street race and a dunk in the water, so we wonder what they could do with the Genesis?
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