• Jun 10, 2008
The Woodward Dream Cruise has been a very professionally run event for most of the past 13 years, but when it came time to check for updates on the Dream Cruise website, it was amateur hour. That has changed, as the rip-roaring event has been given a more modern website with easy to traverse navigation and cleaner graphics. The site also includes a new blog that features the ideas and knowledge of the Dream Cruise leadership team.

Team Dream Cruise also wanted to feature an all-new logo that captures the spirit of an event that hosts a million people and 40,000 vintage hotrods. The team hand-picked former GM Design Director Dick Ruzzin to come up with a classic yet contemporary design that gives props to the classic car, while also providing the event an extra touch of class. Ruzzin chose the classic 1930's roadster as the new face of the Dream Cruise, and we'd say the end result is a job well done. Click on the gallery below for Ruzzin's progression from first sketch to final product, and click the link below to visit the Dream Cruise website. The actual event takes place Saturday, August 16th, and you know we'll be there.


[Source: Woodward Dream Cruise]


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    • 1 Second Ago
  • 7 Comments
      • 6 Years Ago
      not dissing on Woodward Cruise, but the new site is pretty hideous. Is maroon and an excessive amount of chrome the official web color scheme for Classic cars (http://ww2.collectorcartrader.com/)

      The logo is sweet! Why isn't it on the site? It loses it's appeal when it's covered up with the "add chrome" tool in Photoshop. (ps. every designer goes through a "I will chrome everything" phase. Followed shortly by a "oooh, bevels are cool!")

      sorry, designer and enthusiast. ;)
      • 6 Years Ago
      I've booked my flight for this year already and am still looking for an appropriate rental car. Last year it was a 300C, this year I'm hoping to get a Charger or Mustang GT for Cruise. This year will also be my 10th consecutive year of attending and it's still the most fun I have all summer.
      • 6 Years Ago
      I was waiting for this. I've always lived off of Woodward.
      • 6 Years Ago
      The new logo is cute, for sure. But I think that such an awesome event deserves something much curvier and sexier, to do justice to the actual cars themselves that, when they rev their engines, reverberate in your bones. I think we can do better than that.
      • 6 Years Ago
      Oh I recognize that picture :mamoru:
      You'll like where we're meeting this year.
      • 6 Years Ago
      If anybody is looking for a hotel near the cruise, I booked an extra room for two nights with check-in this Friday, August 15 and check out Sunday, August 17. In Auburn Hills, close to the Palace. I would like $120 for the two nights which is about half of the going rate.