The European Mobility Week
is an event held in Europe to promote the use of public transport. The goal is to convince motorists to switch their cars and motorbikes for buses, trains, trams, subways and bicycles. Usually, participating cities prepare a set of activities, but this year France decided to push the idea nationwide. This means that up to 110 public transport networks will work together on September 17th to provide unlimited public transport for €1. For the sake of comparison, a single bus ride in Paris on most days costs €1.50. The initiative was announced by a lobby called "Target: public transport," which aims to promote public transport as "a mandatory mobility solution to face the environmental, social and economic challenges of today."