Filed under: Economy, Etc., Marketing/Advertising, Hatchbacks, Chevrolet, GM
Chevy Beat in Transformers 2
by Alex Nunez on Jun 9th 2008 at 11:30AM 
You know how there was a question of whether or not we'd ever see the Chevy Beat for sale in North America? The answer to that question is looking more like a big fat yes. Of course, a subcompact like the Beat makes perfect sense in a landscape where gas is selling for well over $4 a gallon in many areas. Our quasi-confirmation comes not from El Generalissimo, however, but from the set of Transformers 2, which was recently given its tagline: Revenge of the Fallen. In the photo above, next to Bumblebee, is the Chevy Beat -- partially covered, but the Beat nonetheless. You know what putting it in the movie does, right? It makes people want it. Last summer, it was the Camaro. Next summer, it looks like GM's gonna make the Beat a big star. You can see the above photo and more from the set at the Transformers Live Action Movie Blog. Thanks for the tip, Cory!
[Source: TFLAMB]
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Reader Comments (Page 1 of 3)
Disgruntled Goat 11:37AM (6/09/2008)
Awesome! I just hope we don't see the same multi-year lag between movie and car like we're seeing with last years Camaro. At that rate we won't be able to buy the Beat (assuming it's really being made) until sometime in 2010.
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Vintage 12:51PM (6/09/2008)
I just hope we don't see another 1.5 hour long commercial for GM products. Yuck. Please allow other marques in this one, please. It was so distracting, it really detracted from the movie.
ken_aisin 1:47PM (6/09/2008)
I was forced by my grandchildren to suffer through that 1.5h long "commercial".
Oh well, the kids liked it though. But it'll be my wife's turn to take the kids to the theater when the next one comes out.
Red 11:39AM (6/09/2008)
So, putting 2 and 2 together, the Beat will be the turbocharged I4 +40mpg blah blah blah car that was announced last week.
Not that we didn't already know it, but now it's even more obvious. Still, it'll be interesting to see. Just lose the dayum tagline and call in Transformers 2 *ugh*.
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geo.stewart 11:39AM (6/09/2008)
so, what will the Altima 2.5S be?
On a slightly more serious note, NICE. If GM can execute the interior as competitively as it has with the Malibu, the Beat will be in a good position to fight with the big Fit (too big to be confused with the Wii Fit), Mazda2, Scion xD, and Fiesta.
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tankd0g 11:41AM (6/09/2008)
It is also based on a Ford mustang? lol
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Mursin 11:43AM (6/09/2008)
I am also curious as to why the Nissan Altima is there..... but more curiously what the hell happened to Bumblebee? Is he on DUBS now?........ Can someone else see that those are not standard rims,, or am i just seeing stuff.....
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Alex Nunez 11:50AM (6/09/2008)
The Altima's probably just a crew vehicle -- i.e. rental car. I wouldn't spend too much time thinking about it.
Noe 11:49AM (6/09/2008)
"They put some D's on the B*%$H!!!!!" lmao i just had to say it
Dude 12:39PM (6/09/2008)
Those wheels on Bumblebee look horrible.
Maybe it's part of the movie where Bumblebee gets kidnapped by Chip Foose and gets "overhauled".
Torrent 1:08PM (6/09/2008)
OH OH!!!! ME!!!ME!!!! *raises hand*
"what now?"
"Can the Beat replace the Aveo?"
"Let me think about it, uhhhh no."
"Dummyhead...."
"Just for that, I'm making The reincarnation of Jazz an Altima, and throwin some Dubs on Bumblebee..."
meshies 1:15PM (6/09/2008)
LMFAO. I came in here JUST to see how long it would take for you guys to blast on the "shiny" wheels on the camaro. Sigh.
Za 4:09PM (6/09/2008)
Yeah - first thing I noticed too.
psarhjinian 11:45AM (6/09/2008)
Bumblebee should've been a Beat to start with.
Or, in keeping with his history as the cheapest car you could buy new, perhaps an Aveo?
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Chris 11:53AM (6/09/2008)
cool to see the Beat might be coming here. I mean the fact that its in the movie doesnt meant it will make production. Look at the Hummer that was spotted in the movie.
And yea...whats with the dubs on Bumblebee? i hope its for a funny scene...like hes tryin to be cool or something along those lines...
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Alex Nunez 12:02PM (6/09/2008)
Chris, keep in mind that the Beat was going to go into production for other markets anyway. And yes, TF will be a massive international release. But unlike the HX, which appears to be playing a military vehicle (based on those few released photos), the Beat is probably going to be an Autobot, which is much more high-profile. That's why I infer that an NA version is now likely.
Alex 11:54AM (6/09/2008)
Lets hope that the Beat spells the end for the Aveo. Its a shame GM didn't get their act together back when the Beat was first introduced. They could have released it well before the Ford's Fiesta and about the same time Toyota and Honda dropped the Yaris and Fit. If the real deal looks as good as the one in the pics, GM will have a winner.
ohh... pic #6 OOWOOW!
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why not the LS2LS7? 12:21PM (6/09/2008)
The Aveo was the top-selling car in its segment before the Fit came out. There's not need to feel sad for it.
Tim 12:03PM (6/09/2008)
Any word through your sources, if the Saab Aero X is also making an appearance?
http://www.saabhistory.com/2008/04/01/saab-aero-x-debuts-in-transformers-sequel-2009/
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Alex Nunez 12:06PM (6/09/2008)
Tim, note the date on that referenced post...