If you're getting rid of a leased car, high gas prices are not your biggest reason for doing so. They're not even in your top five. At least, that's what Swapalease.com discovered when it asked users why they wanted to, well, swap a lease. Swapalease.com is a lease marketplace and the people behind the scenes wanted to find out why users were turning in their cars. Through a system that asked for information online and through employee-user interaction, Swapalease came up with a top ten list of issues. The only item that is tied in to the vehicle not being efficient enough was gas prices, which came in at number six. People working at Swapalease say that concerns over gas prices are "quickly moving up the ranks as a motivator for lessee's wishing to transfer," but they are still solidly beat out by others. Michael Citron, a sales manager for Swapalease, said in a statement that, "I've spoke [sic] to thousands of clients over the years at Swapalease and I have definitely noticed an increase in gas price talk over the last several months, but it is still not the key rationale given." Find the rest of the Top Ten swapees' concerns after the jump.
Press Release:

Top Ten Lease Transfer Reasons

CINCINNATI, June 4 /PRNewswire/ -- Swapalease.com the World's Largest Lease Marketplace announces Top Ten Lease Transfer Reasons. The list was compiled using a two-tier approach based on Swapalease.com user feedback. Results data was obtained directly from users through the web site as well as through employee user interaction, Swapalease.com management noted.

1. Financial concerns
2. Lifestyle changes
3. Want a new vehicle
4. Mileage concerns
5. No longer need vehicle
6. Gas prices
7. Family size
8. Dislike their present vehicle
9. Insurance costs
10. Maintenance costs

Perhaps not surprisingly, Swapalease.com employees routinely commented that "Gas Prices" is quickly moving up the ranks as a motivator for lessee's wishing to transfer. However, employees conceded that fuel costs are typically not the primary reason behind the decision to transfer. Michael Citron, a sales manager for Swapalease.com summarized by saying, "I've spoke to thousands of clients over the years at Swapalease and I have definitely noticed an increase in gas price talk over the last several months, but it is still not the key rationale given."

Financial concerns, the top response incorporated a range of user feedback including, but not limited to mortgage related issues, loss of employment, and general budgetary concerns. Lifestyle changes remain a strong motive, as well indicated by runner up status. The most prevalent example provided by Swapalease.com users was a growing family and the fact that their present vehicle will not be able to accommodate their needs in terms of people and gear hauling capacity. Interestingly, Swapalease.com clients citing that they simply want a new vehicle as a basis for transferring a lease landed the third position despite frequent media reports indicating economic slowdown and downturns.

Swapalease.com is the world's largest automotive lease marketplace and the pioneer of facilitating lease transfers online as evidenced by the company's patented processes. Conceptualized in 1997 it has evolved into a leading automotive consumer online destination servicing all aspects of the automotive leasing lifecycle including education, research, pricing, acquisition and lease transfer.

Swapalease.com has been featured in stories by CNN, MSNBC, Time and the Wall Street Journal as well as cited by leading search engine provider, Google.com as an online marketing case study.

The company is headquartered in Cincinnati, Ohio, and is privately held. For more information please call 866-SWAPNOW (866-792-7669).

[Source: Swapalease.com]

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