• Jun 3, 2008
Honda Civic, Accord, Toyota Camry and Corolla all outsell Ford F-150 for the first time

The two brands who lost and gained the most sales last month (MINI and HUMMER) sum up nicely what happened to auto sales during May in the U.S. Brands armed with small cars weathered the storm and big trucks and SUVs continued to nose dive. In fact, after 17 years worth of being this country's best-selling vehicle, the Ford F-150 full-size pickup (42,973) has fallen for the first time to fifth place behind the Honda Accord (43,728), Toyota Camry (51,291), Corolla (52,826) and your new best-selling vehicle in the U.S., the Honda Civic (53,299). Note to automakers: that would be the sound of the canary in your coal mine hitting the floor.

U.S. automakers continued their year of suffering last month (Chrysler LLC had not yet broken down its numbers by brand at the time of posting), with General Motors taking the beating of its life and Chrysler LLC not far behind. Every single GM brand was down not just in the double-digit range, but all were down more than 20, but can at least take heart knowing that its new Focus (32,579) has found a lot fans. Toyota was also down, but was buoyed by the aforementioned incredible popularity of the Camry and Corolla. Nissan and Honda were both up, however, with the big 'H' bucking all trends and posting a gain of 11.3%.

NOTE:
Because there were 27 selling day in May 2008 versus 26 in May 2007, all percentages represent the change in average Daily Sales Rate, i.e. the average number of vehicles sold per day, rather than the change in raw number of vehicles sold.

Biggest Winner
MINI 47.2% at 6,312 (5/07: 4,130)

Biggest Loser
HUMMER –61.7% at 1,843 (5/07: 4,636)

BRANDS
Acura –9.9% at 14,893 (5/07: 15,920)
Audi -6.4% at 8,534 (5/07: 8,788)
BMW –8.1% at 25,469 (5/07: 26,689)
Buick –37.8% at 11,033 (5/07: 17,087)
Cadillac –26% at 13,348 (5/07: 17,380)
Chevrolet –27.1% at 167,202 (5/07: 220,870)
Ford –16.6% at 184,402 (5/07: 212,572)
GMC –38.8% at 30,724 (5/07: 48,336)
Honda 13.9% at 153,104 (5/07: 129,447)
HUMMER –61.7% at 1,843 (5/07: 4,636)
Hyundai 1.8% at 46,415 (5/07: 43,885)
Infiniti –6% at 10,495 (5/07: 10,748)
Jaguar 22.7% at 1,757 (5/07: 1,379)
Kia 4.9% at 31,047 (5/07: 28,494)
Land Rover –32.3% at 3,003 (5/07: 4,269)
Lexus –19.6% at 26,593 (5/07: 31,847)
Lincoln –42% at 8,365 (5/07: 13,880)
Mazda .4% at 27,921 (5/07: 26,788)
Mercedes 8.3% at 24,480 (5/07: 21,771)
Mercury –28% at 13,593 (5/07: 18,178)
MINI 47.2% at 6,312 (5/07: 4,130)
Mitsubishi –26% at 10,430 (5/07: 13,651)
Nissan 5.7% at 90,379 (5/07: 82,314)
Pontiac –25.9% at 27,966 (5/07: 36,325)
Porsche –20% at 2,796 (5/07: 3,348)
Saab –28% at 2,148 (5/07: 2,872)
Saturn –32.7% at 18,099 (5/07: 26,905)
Subaru 9% at 18,436 (5/07: 16,282)
Suzuki –2% at 10,364 (5/07: 10,190)
Toyota –6.3% at 230,811 (5/07: 237,176)
Volkswagen –3.6% at 22,346 (5/07: 22,325)
Volvo –24% at 7,238 (5/07: 9,192)

Not Yet Reported
Chrysler
Dodge
Jeep

COMPANIES
BMW Group –0.7% at 31,781 (5/07: 30,819)
Chrysler Group –28% at 148,747 (5/07: 199,393)
Ford Motor Co –19% at 217,998 (5/07: 259,470)
General Motors –30% at 272,363 (5/07: 375,682)
Honda America 11.3% at 167,997 (5/07: 145,367)
Nissan North America 4.4% at 100,874 (5/07: 93,062)
Toyota Motor Co. –7.9% at 257,404 (5/07: 269,023)


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  • 70 Comments
      • 6 Years Ago
      It should be noted that the F-Series is still king so far this year if you the sales so far this year.
      • 6 Years Ago
      Did anyone notice that Toyota is only about 15k unit away from catching GM in US sales.

      It's US, not world!!
      • 6 Years Ago
      I bet Jaguar sells more cars then Hummer next month.
      • 6 Years Ago
      Accord beat F150 too
      • 6 Years Ago
      "its amazing looking at the domestics.
      i'm floored that they can still run."

      And who as company sold the most vehicles even in a down market with some wrong product?

      GM 272,363
      Vaunted "we'll be number 1! Toyota" 257,404

      As to Saturn.. a loser since the start no profit 14 yeaars and counting.
      • 6 Years Ago
      It took this long for the F-150 to lose its crown? So, until May 08, Americans apparantly didn't care about gas prices?? What was all the fuss, media hype or what?

      Glad to see the Civic's success, though. The new coupe is by far the sportiest looking economy car IMHO.
      • 6 Years Ago
      Based on the fact that Ford is reducing their pickup production, seing their sales down can't be a surprise.
      • 6 Years Ago
      Is Suzuki really selling 100 less than Mitsubishi! they sell like 3 cars! i figured that since mitsubishi has been getting good reviews,...but wow.

      This is overall very depressing.......You know, Market share should be in a column...
      • 6 Years Ago
      Chryslers numbers are out where are they? TOO bad to post?
      • 6 Years Ago
      Saturn down 32% with an all-new line of vehicles, a new image and new marketing. GM even sells a competitive compact car through it that they can't give away, the Astra. One of those great foreign domestic products people on the internet always beg for. Amazing.
        • 6 Years Ago
        GM is not really interested in selling a lot of Astra's. They lose money on every Astra sold because of the weak dollar and the high Euro labor cost. Its just a gap filler for the Ion. The 2010 Astra can't come quick enough for Saturn, which by the way is to be built in the North America.
        • 6 Years Ago
        THAT'S RIGHT MAN, THEY'RE JUST INTERESTED IN KEEPING THEM ROT ON LOTS SO THEY CAN LOSE EVEN MORE MONEY ON THEM! GENIUS THINKING.

        Yes, they lose money on it, but they're better off selling them without discounts, right?
        • 6 Years Ago
        The image transition is hurting them it seems.

        Saturns were known to be cheap (purchase price), competent cars with great service.

        They just lost the cheap factor and are moving upscale along with Opel.

        That'd be like Hyundai making Kia their luxury brand.
        • 6 Years Ago
        Wow. The most interesting thing is that Toyota Motor Sales was within 15,000 units of GM this month.

        Now it makes more sense why Rick Wagner made the announcement this morning. When your sales are down 27% from a year ago, that serves as a good wake-up call.
        • 6 Years Ago
        gmcbob, the Astra also lacks cupholders which Americans are very fond of.
        I say its a good thing the F150 lost its crown (which hurts to say since I own one) but now Ford and GM can see smaller vehicles are what sells now.
        • 6 Years Ago
        who cares - the F-150 is built with QUALITY not QUANITY, anyway remember the old saying you can't compare apples and oranges - well who care about cars vs. trucks. the F150 is still the BEST and longest lasting truck on the road today. I have one that is just about ready to turn 400,000 miles, and they are hard working miles not pleasure miles. This was a work (business) truck that ran every day when we had our business. So, who care about Mazada, Toyota and whatever. Cars are NOT trucks just like Apples are not Oranges
        • 6 Years Ago
        Did you just say it what tight? Have you even sat in the new Focus?
        • 6 Years Ago
        Seconded.
        • 6 Years Ago
        I went and test drove an Astra last Friday after work and I actually liked it. I had a few minor quips, but definitely the most compelling small car in GM's lineup (in the States) after the Cobalt SS Turbo. Here's why it isn't selling:

        1) No advertising at all on it. None of my friends know what this car is (I told a few people that I test drove an Astra, and they were like, "a what??")

        2) Kind of pricey for what you get. You can get a Focus or a Civic for less, with more features.

        3) Not set up correctly for US market - should have iPod adapter and XM ready radio - I probably would have traded in my tired old 98 GMC Jimmy right on the spot if it had these things.

        4) Needs about 20 more hp.
        • 6 Years Ago
        I actually think the Astra isn't doing as well because of it's somewhat high price and the fact that it's not as fuel-efficient as the competition.
        I actually like that it's a hatch, but my friend was shopping for a replacement for his Saab that died, and he was comparing the MPG figures for the cars he had in mind, and even the difference between the Civic and Corolla was something that almost swayed him. He had read the MPG figures for the Civic that Honda put on it's main page...which makes it seem like it's more fuel efficient than the Corolla, but the EPA numbers are actually slightly in the Corolla's favor.

        Speaking of which, I really wish Honda wouldn't pull shady crap like that when everyone else puts the new EPA numbers front and center. You can only see the EPA numbers if you look at the detailed specs in a comparison, but the front page for the Civic uses numbers that appear to be Honda estimates.
        • 6 Years Ago
        IMO, the problem with the Astra is its hatch only body style, which historically the US hasn't taken too, plus its tight and not very nicely appointed inside. And while it offers great handling, its let down but its no-go motor.
      • 6 Years Ago
      Buick got a blip last year, but fell on its ass once again.
        • 6 Years Ago
        how could the quit using the 3800 v6? another gm genius out there i guess.
      • 6 Years Ago
      Problem with Saturn is that Astra maybe too expensive for some people and at that price why take the risk of trying something new instead of sticking with what you kniow---Corolla or Civic.

      Had Saturn brought the Corsa over with a nice 1.4L ECOTEC engine and kept the price low, it would have sold way more than the Astra.
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