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Mere hours after Honda's impressive skydiving commercial named "Jump" aired live in Europe, the plane used in the spot crashed and claimed the lives of its pilot and a skydiver. Nine other skydivers aboard the plane, a Pilatus PC-6, were fortunately able to escape before the crash. While Honda has extended its condolences to the victims' families, the automaker was apparently in no way connected to the incident. The sky divers in Honda's commercial and the production crew had all moved on by then, but it's a little creepy to think of what would've happened if this tragedy had occurred on live television. The crash occurred in Toledo, Spain after the aircraft lost a wing, the cause of which is not yet known. Thanks to Satish for the tip.

[Source: BBC]

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    • 1 Second Ago
      • 6 Years Ago
      They call it "thrill seeking" for a reason. If it weren't dangerous it wouldn't be thrilling. Obviously they realize that it's a numbers game and sometimes your number is up when you play with danger. I went to school with a guy who died when a whole planeload of divers went down with the plane.
      • 6 Years Ago
      Condolences to the families of the victims.
      • 6 Years Ago
      Now that's news worthy.
      • 6 Years Ago
      Wow, BBC put this in their "Entertainment" section

      Condolescences to the family of those who lost their lives, and the plane which has probably left a legacy
      • 6 Years Ago
      "Apparently, Honda should be building airplanes as well."

      They do. Check out the Hondajet.
        • 6 Years Ago
        Cool. Thx for the tip.
      • 6 Years Ago
      Creepy. Sympathies to the friends and families of the victims.
      • 6 Years Ago
      And the Curse of Soichiro claims another pair of unfortunate souls.
      • 6 Years Ago
      Like others have said, condolences to the families of the pilot and skydiver.

      This is what happens when you entitle an advertisement "Jump" and then not use the Van Halen song of the same name.
      • 6 Years Ago
      "aircraft lost a wing, the cause of which is not yet known"...look at the picture for the cause.
        • 6 Years Ago
        The picture shows a group of skydivers falling away from the plane. They're not all dangling off the wing. Would you care to elaborate on your comment?
        • 6 Years Ago
        @ Elblendo

        Would you care to take a joke?
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