Audi's plans for expansion have been covered endlessly on these pages, and with a goal of selling 1.5 million vehicles globally each year by 2015, Audi understands that success in the U.S. is a key to its goals. Audi is aiming to sell 200,000 units annually to Stateside consumers and the automaker hopes that a portion of those sales will come from a small CUV that slots in below the Q5. Johan de Nysschen, executive veep at Audi of America, is calling the unnamed softroader a "lifestyle" product, which is expected to go on sale early next year. However, a deal with Nissan that only allows Audi to use the "Q" designation on its larger vehicles (the Q5 and Q7) means that it won't be called the Q3... supposedly.
The Autoweek article goes on to say that Audi is considering adding another supercar into its lineup, but de Nysschen didn't offer up any details. Could it be another R8 powered by either a V10 or a V12 TDI? Time will tell, but a halo vehicle to take on the forthcoming Mercedes uber-coupe or BMW M1 revival isn't out of the question.
The A1, however, won't be coming to the U.S. in its first lifecycle. And the future of Audi diesels remains an open question, with the oil-burning Q7 due to hit the market next year and an A4 diesel supposedly in the works.
[Source: Autoweek]
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Reader Comments (Page 1 of 1)
Derek @ Jun 2nd 2008 6:05PM
Great, one more CUV we don't need, one more supercar I can't afford and what we want isn't coming.
Rick @ Jun 3rd 2008 10:42AM
Really hits the nail on the head. If they want to sell the numbers they've discussed, they need product, and they need products for markets that best fit those dynamics. SUVs right now in the states just aren't the smart buy. Small, cool, and effecicent cars are. The expensive ones will always sell to the rich, but not in the numbers Audi needs to reach it's goals.
And no diesels!? WTF? Major ball drop here.
Alex @ Jun 3rd 2008 11:48AM
In my head i was thinking the same thing as you but I inserted a list expletives.
I am seriously upset about not getting the A1. Isn't Audi opening a manufacturing plant in the States? That would cut out the euro vs dollar exchange crunch.
stupid Audi... maybe Porsche sould own you.
styleguy @ Jun 2nd 2008 6:10PM
No A1! Oh wait, that's what Ford said about their Fiesta 3-door. And look!
The Q3 moniker not being used is ridiculous. The rest of the luxury brands use similar names (X5/3/6/1?) If they start another prefix, the company is officially worthless.
A V10 R8 is, well at least, I thought, is in the works.
Mi key @ Jun 2nd 2008 6:23PM
Not bringing the A1 makes some sense due the current exchange rate. I would guess that the cost would be similar in price to the A3 if they shipped it here now. As to the Q3 that would be stupid, MB (GLK) & BMW (X1) are making models for this segment which may not payoff. The R8 super car (V10 and/or V12tDi) was already planned.
FSM @ Jun 2nd 2008 7:25PM
Audi can go f*ck themselves. This country neither needs nor wants a small CUV. Nor can we afford a high end sports car. Gas is over $4/gallon in a country with a crappy economy and no reliable mass transit system. Does Audi bring over a small yet attractive fuel efficient car? Noooooooooooooooooooooooooooo!
Refer to my first sentence.
Chris @ Jun 2nd 2008 7:32PM
Audi is one of the bizarre exercises in the car business. I understand they think they deserve to be a top tier company but with such a close relation to VW I just don't see their appeal in the states.
This is basically an admission from them that they priced themselves out of competition. They don't have the name value BMW does to compete with them on both performance and price.
In other words, they are over priced for the value their name imparts.
Toy Yoda @ Jun 3rd 2008 4:14AM
Chris.
I think you are right, but it's often silly being a car enthusiast myself to see myself and others talk about brand moat, when none of the car manufacturers (except for a handful) have a brand moat. Audi, MB, and BMW do not have brand moats, and they typically have earnings of about 5%. Sure you can pull out worse companies that get 1% or negative, but that doesn't counter the argument;
By some investment valuation books, a company whose earnings is around 5% is selling a commodity, i.e., has no brand moat.
Val @ Jun 3rd 2008 7:08AM
Uh, since when is it Audi's mission to save the economy and the US itself? Wasn't that GMs and Ford's job? Oh, and by the way, Audi DOES have the name to compete with BMW, and has a equally competent model for each one BMW has, sometimes even priced higher. USA is not the world, you know.
Toy Yoda @ Jun 3rd 2008 4:18AM
Well. Here's hoping that Audi revives plans for the R4, a mini R8 with a twin turbo V6 motor. Some might not consider that a supercar, but Nissan GTR is a V6, and that's consider one.