Filed under: Spy Photos, Crossovers/CUVs, Cadillac, GM
2010 Cadillac BRX/Provoq will become new SRX
Click above for high-res gallery of 2010 Cadillac Provoq spy shost
If you're a big fan of the current Cadillac SRX, you'll be happy to know that the name will soldier on past 2010 when Cadillac's first CUV is replaced by the production version of the Provoq concept, which is often referred to as the BRX. Inside Line is reporting that GM execs decided the SRX name has enough cache with customers to continue using it instead of the rumored BRX. While the name will stay the same, the vehicle will be entirely new with a FWD platform shared with Saab that replaces the current RWD Sigma one that also underpins the CTS and STS. Engines are rumored to be a base 2.8L V6 and and the direct-inject 3.6L powerplant tuned to around 300 ponies. The new platform will also give GM the opportunity to use technology like its plug-in two-mode system in future Cadillacs without re-engineering it from the ground up.
Gallery: Cadillac BRX - spy shots
[Source: Inside Line]
Reader Comments (Page 1 of 1)
BLS 1:33PM (6/02/2008)
I am sure it will also have a Cadillac branded version of xwd. xwd has been well recieved in the Turbo X.
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SPG 1:41PM (6/02/2008)
Keeping the SRX name? I would prefer "Provoq" myself but the name is hardly a big deal.
I wonder if this crossover will do better then the very neat but slow selling SRX?
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psarhjinian 1:54PM (6/02/2008)
I can't say I like the shape. The SRX looks leaner, lower and less like, well, every small/midsize crossover out there. It looks like a CTS, just lifted and with a useful cargo area. The rear of the SRX is especially well done, IMO.
This looks like a Saturn Vue: stubby, tall and fairly generic.
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Andrew 2:05PM (6/02/2008)
Ditto. All I can see is the Vue. The current SRX is pretty good looking, IMHO, inside and out. And what's up with FWD? I guess rear-biased full-time AWD would be okay. But overall I'm not seeing how this is an improvement over the ougoing model.
I do prefer the name SRX to BRX. I don't know why, they're both stupid and I prefer actual names. But BRX just sounds more awkward somehow.
Frylock350 2:15PM (6/02/2008)
Lexus's RX sells well looking like a generic mommywagon. Cadillac is just trying to cash in on those sales. The sigma based SRX while awesome, looks too much like a wagon for some, plus with the actual CTS wagon coming out it really has no place.
Xcountryflyer 2:21PM (6/02/2008)
I never really liked the look of the SRX from the rear doors back. It just looked butt heavy and from reviews I read, it wasn't very spacious inside considering how big it was on the outside. It got a lot of press when it came out but disappeared very quickly. I am sure this one apes the Lexus RX and MDX more.
Guenther 2:27PM (6/02/2008)
Today I agree with you. I can't see this new platform (sorry- architecture) saving much weight either, since the smaller VUE is a porky #4300, while the Rwd SRX weighs #4100. Perhaps this will be the first model to transition away from the Sigma platform, as the Zeta and Sigma cars were supposed to merge.
CajunMike 2:21PM (6/02/2008)
How big is this thing? Is it in the X3 and Acura RDX range or will this thing be in the FX35/FX50 and X6 realm?
Cadillac needs something to compete against in the midsized CUV market.
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Tourian 4:23PM (6/02/2008)
I think it is more in the size range of the X3, RDX, and upcoming Mercedes GLK.
But most importantly it is aimed at the LExus RX which is by far the best seller of this class.
Unfortunately the old SRX looked too much like a station wagon and despite being a RWD platform with available AWD and available V8 it just wasn't a good seller. GM would be better off saving money with a cheaper FWD based platform like Lexus does and spend all the development dollars on interior and exterior styling and QC. A fuly loaded V8 SRX with AWD could get up into the mid 50's, that's pretty much Escalade territory, and most people would rather have one of those for that price. I think its better for Cadillac if they have a cheaper to produce, cheaper to own small/midsize CUV that "looks" more like an upright SUV rather then like a wagon.
Autohog 2:27PM (6/02/2008)
I'd go with SRX since BRX sounds like "Bricks"...quite inappropiate when it comes to competition.
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anti-believer 2:42PM (6/02/2008)
Same platform as Equinox.
I doubt big sales.
CTS wagon will hopefully do better but won't these be priced quite close in price.
CTS sedan is 32K
so wagon should be 34K
BRX 30K?
weird.
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Torrent 3:13PM (6/02/2008)
I was hoping they would name it Provoq. It sounds tight.
Or BRX would've been good so they could introduce it as 'All New', and get more media attention.
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Brandon 3:39PM (6/02/2008)
Hey, remember when car companies made cars?
Yeah, me neither.
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SRXGuy 10:26AM (7/06/2008)
Hmmmm ... I must be in the minority. I own a 2005 SRX that I ordered new with every available option - Northstar, Nav, AWD, 3rd row, magnetic ride (it was called the "Luxury Performance Sport" model back then, Caddy did a good job dropping that mouthful), and everyone that drives in it compliments how great it rides and handles. It listed at almost $60K, but obviously GM made me an offer I couldn't refuse - I COULD have had an Escalade, but this out handled it easily. There are worse things then looking like a giant wagon. ;-)
quagmire 4:44PM (6/02/2008)
Thought the photo's used in this article was the next gen Chevy Equinox and not the new BRX/SRX.
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why not the LS2LS7? 5:21PM (6/02/2008)
it's 'cachet', not 'cache'.
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Westside T.O. 10:53AM (6/03/2008)
Technically not if it was meant as caché, but he was just too lazy for the accent.....
David 5:45PM (6/02/2008)
The front wheel drive architecture is unfortunate in comparison to the current SRX, especially with upwards of 300HP spinning those front wheels. I believe the new CTS will have a wagon variant coming out soon and will be much more of a true evolution from the current SRX. I am actually very excited about that one especially since it appears that the sweet Holden wagon based on the Pontiac G8 will not be coming to the states.
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mroverlord 7:17PM (6/02/2008)
Nope, but they will bring that UTE over as a Pontiac..just stupid.
The luxury segment is the one place where wagons seem to do well, but no domestics make one here. You can get a Chrysler 300 Wagon in Europe, but not in the US. We had to settle for the Magnum, which was a good idea, but Dodge ignored it when the Charger eclipsed it's sales numbers.
Oh yeah..and why the hell can't Cadillac use some NAMES on it's cars...I hate Alphabet soup names...when are they going to come out with the XYZ?
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