Filed under: Etc., Ford, Lifestyle
Mustang Blue: The new smell of 'Stang

A year after the introduction of the original scent, Aramis and Designer Fragrances have unveiled a new Mustang cologne variant. Mustang Blue, according to the manufacturer, is "the definition of confident, sexy and powerful for the Mustang man." A delicate blend of axle grease, brake fluid, and motor oil --- oh wait, sorry -- geranium, sage, artemisia, and a host of other olfactory stimulants combine to "celebrate the Mustang Man on a new journey."
Sam and I have Mustangs, and I'm fairly confident that neither of us knows exactly what the Mustang cologne people are talking about. Sam's is actually finished in Vista Blue, though, so maybe this is targeted more towards him. My personal favorite Mustang scent is Smoked Pirelli, but I suppose that has less broad consumer appeal than whiffs of sandalwood, hay and patchouli. Now that Mustang Cologne has spawned its first official variant, Shelby, Bullitt, and California Special edition scents can't be far off.
[Source: The Mustang Source]

Reader Comments (Page 1 of 2)
M 12:24PM (6/01/2008)
Is this supposed to be 'new-car smell' in a bottle?
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Natural Selection 4:22PM (6/01/2008)
http://www.youtube.com/watch?v=dQNRxeDgIIc
The Doctor 1:08PM (6/01/2008)
Mustang Cologne - The most jumentous of scents!
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Natural Selection 4:19PM (6/01/2008)
It's a formidable scent. It stings the nostrils. I'm not gonna lie to you, it smells like pure gasoline!
Reader 1:49PM (6/01/2008)
Saying 'stang in reference to smell just makes me think of ass, no matter how much I like the Mustang. At least Porsche has a smooth sound to it.
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LloydChiro 1:54PM (6/01/2008)
Does anybody really wear cologne? Nobody I know does, but I'm sure there is a market for it because there is so much space dedicated to scents and perfumes in all department stores.
Seriously, do you wear cologne? Why? I personally stay as far away from the stuff that I can.
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remo 3:59PM (6/01/2008)
yes people wear cologne. it smells good. what the problem is?
LloydChiro 9:44PM (6/01/2008)
I smells like crap, remo. That's what the problem is. It's bad enough we have to look at you, but we have to smell you too?
David(Postal) 10:01AM (6/02/2008)
It only smells bad if you buy a cheap cologne and don't know how to apply it! Less is more
James 1:59PM (6/01/2008)
This sure beats "Brut"... ;p
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notYou 2:18PM (6/01/2008)
I can only imagine what kind of chicks you have to be trolling for "Mmmmm, you smell like 'Stang!" is a compliment.
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Natural Selection 4:16PM (6/01/2008)
60% of the time - it works every time!
ed 2:25PM (6/01/2008)
LMAO at this comment lol for a second I thought it was true
"A delicate blend of axle grease, brake fluid, and motor oil --- oh wait, sorry"
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Greg 9:26PM (6/01/2008)
That whole writeup is hysterical. Great job bloggers.
Anti-believer 4:16PM (6/01/2008)
Only Americans would come up with something so stupid.
You'll never see the Camry cologone or the Accord body spray.
Mustang has just lost more residual value.
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Sandy 4:49PM (8/15/2008)
Only I am old enough to recall.
In 1966 some company (don't recall) brought out a Mustang Cologne and for a while (Oh, 6-9 months) it was a pretty good seller. I bought 1 bottle to keep. I wasn't gonna use it. One day it fell and broke. It was very nice smelling, a combo of sweet and woodsy.
About 3 or 4 years ago, I was floored to find a bottle of it on e-bay. I recall paying $10.95 for it. The original never opened box/bottle fetched $ 82.00 on e-bay.
There was also G.T.O. Cologne & GTO Shoes, and Mustang Cigarettes, with a pic of a Horse on the front of the pack and a Mustang Convertible on the back. They folded after one month.
Most of the people that bought either of them used them to display on the car's console, as a conversation piece.
Mel. R 5:35PM (6/01/2008)
Tell that to Ferrari, who has put their name on just about every single non-car-related commodity you can think of.
Don't be a stupid git.
Unknown 7:39PM (6/01/2008)
A car-theme perfume?
Obviously a single noisy muscle car is no longer sufficient for an American to suggest that he is "manly".
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Disgruntled Goat 8:09PM (6/01/2008)
Eau de horse. Yum.
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Aprime 2:46PM (6/01/2008)
2 guys 1 Mustang.