• May 28, 2008
We're sure you remember the Pontiac G8 "Spy Hunter" commercial that we posted on in mid-March. Arguably the best car commercial, ummm... EVAR, the spot drops Pontiac's new rear-wheel-drive sport sedan smack dab in the midst of our favorite top-down, 2D driving game from 1983. The visuals are so impressive that we were actually shocked to learn from the video after the jump that everything you see in the commercial is entirely computer generated, including the Pontiac G8 itself. The "Making of Spy Hunter - Pontiac G8 GT" pulls back the curtain on a small team of computeristas who are responsible for the ad and apparently had way too much fun making it. They somehow acquired a vintage Spy Hunter sit-down arcade machine from the Reagan era and drew inspiration for the project from a mysterious cat that pokes it head out of holes in the ceiling. Just watch the video...





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    • 1 Second Ago
  • 11 Comments
      • 6 Years Ago
      We must all give thanks to Ceiling Cat for both the supernatural inspiration for the coolest ad evar, and for the presence of the oh so divine Regina!
      • 6 Years Ago
      I forgot what a brilliant commercial that was. Very much the essence of what a modern Pontiac (the brand, not the car) needs to be.
      • 6 Years Ago
      Pontiag?

        • 6 Years Ago
        That's referring to Pontiac's new agricultural division. They're not called wide track for nothing!
      • 6 Years Ago
      Very nice! Kudos to the team! I liked it quite a bit.

      Too bad the general public wouldn't get it, eh?

      And so if ceiling cat is in your office... what exactly is he watching ya'll doing? >_> haha

      And woo, Regina. Sorry, autoblog is a sausage fest.
      • 6 Years Ago
      The whole cat in a ceiling inspiring a g8 commercial is completely lost on me. I wish the making of had actually had interviews or something instead of bunches of clips.
      • 6 Years Ago
      More Regina please!
      • 6 Years Ago
      ...I could swear I saw Ceiling Cat in there.
      • 6 Years Ago
      that's pretty awesome!!Amazing work for a 30 second commercial! Great work guys...
      • 6 Years Ago
      oh herro autobloggen folks. to those who dont know. ceiling cat is a recurrent theme at icanhascheezburger
      here is an example:
      http://icanhascheezburger.com/2008/02/13/funny-pictures-ceiling-cat-creates-man/