• May 27, 2008
We've seen plenty of photoshopped renderings of Rolls-Royce's next effort, the RR4, but this morning, the BMW-owned British luxury icon released the first official sketches of the new car. The RR4 won't be coming to market for another two years, but its design is complete and vehicle development and testing is well underway. The marque's Goodwood factory is undergoing renovations that will allow its production lines to accommodate the full Phantom range as well as the new RR4.

Based on the sketches, it looks like the RR4 will be retaining the same long-hood, high-beltline proportions as the Phantom series cars. Although rumors have had the RR4 being built on a derivative of the new 7-series platform, Rolls isn't saying anything about that right now. The car will apparently have a unique new engine not shared with any other models. You can read Rolls-Royce's official press release is after the jump.


[Source: Rolls-Royce]
ROLLS-ROYCE RELEASES FIRST SKETCHES OF RR4
27 May 2008, Goodwood

Rolls-Royce Motor Cars today revealed the first design sketches of its next new model. Known as RR4, the car is due to be launched in 2010 and will sit alongside the Phantom model line-up. RR4 will be smaller than Phantom and powered by a new engine, unique to Rolls-Royce.

The design was signed off in 2007 and engineering development is now fully underway. The Goodwood manufacturing facilities are being completely reconfigured to accommodate the RR4, with extended paint, wood and leather shops as well as a second assembly line. The company will move to a two shift system next year as it gears up for full production of the new model.

Chief designer, Ian Cameron, said, "Effortless performance and standard-setting levels of comfort and efficiency, executed with the utmost care and attention, remain fundamentals of Rolls-Royce design. The RR4 has a more informal presence than the Phantom models with a greater emphasis on driving. In design terms this is expressed through its slightly smaller dimensions and more organic form, yet with powerful, purposeful proportions. It is a true and uncompromising Rolls-Royce in every sense."

"RR4 will mark a milestone in the history of Rolls-Royce Motor Cars", Chairman, Ian Robertson added. "The business continues to go from strength to strength and the introduction of this new model will expand the appeal of the brand. We look forward to this next chapter with anticipation and confidence."

Further design and engineering details will be announced during the course of 2009.


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  • 17 Comments
      • 6 Years Ago
      Finally, This is gonna be a big hit for Rolls. I just hope they don't screw it up in the headlight treatment the way the current RR's are.
      • 6 Years Ago
      Whatever the size of this motor, It's going to drink, That's for sure.
      • 6 Years Ago
      first I thought who stole the lines of the charger. really it could be the next 300. If Chrysler is smart they should use this sketch as the base for the next 300. If the current 300 is baby Bentley, baby Rolls isn't a bad thing.
      • 6 Years Ago
      Not surprisingly, it looks much like the current Rolls. But if you look closely - and if the sketches are accurate to the final design - the grille doesn't appear to stand-up in the traditional manner. It looks like it's curved back and over the front of the hood. If so, this will be the cars 'new' look.
      • 6 Years Ago
      That looks very much like a Caddy 16 and a chrysler 300 with Rolls Royce lines.
      • 6 Years Ago
      Are you sure this isn't the Cadillac 16?

      Why not just buy the most expensive 300C?
      • 6 Years Ago
      What does RR mean by 'smaller'? Is this new model going to be the size of a Cadillac DTS or a Honda Accord? I guess, given the size of the current Rolls Royce, if this car is the same size as a Chevy Suburban, Rolls will consider it 'small'.
        • 6 Years Ago
        I was thinking that, too.

        Maybe they'll also keep with the current trend of lightening new car models, and bring it in at "only" 6000 lbs.!
      • 6 Years Ago
      If this looks remotely close to a 300 I'm going to puke and if I see this on the road I will just be sad, please don't make it look like a 300.
        • 6 Years Ago
        It doesn't.Click on the spy photos.
      • 6 Years Ago
      One needs to hold the sketches up to the actual internet spy photos of the car.
      The proportions and features of the actual car are not nearly as exaggerated
      • 6 Years Ago
      Looks nice, but very Caddy 16 from the A-pillars back. But remember this is a sketch, and the actual car will probably look nothing like this.
      • 6 Years Ago
      I see shades of Cadillac in the overall design. Don't know if that's good or bad.But if Rolls can pull this off, that's great.
      • 6 Years Ago
      Looks like a concept car. Very attractive but would be a bear to drive. Try and see out of those windows? Are you for real? The beltline looks tall enough to comfortably rest your chin on.

      Yeah, I think it looks awesome, but it also looks like many sketches I have made while not paying attention to professors. Guys, you say you are releasing this car in 2010 so I know you are further along than a few teaser sketches. At least show us a sketch of something that people can fit in.
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