Next generation of in-car tech may be sponsored by advertisers
Not everyone is likely to be happy about this trend. Besides the irritation of a constant barrage of advertisements, there is also a danger in letting your car know too much about you. If your vehicle were to track your movements, or even purchases made from inside your vehicle, that information could be made available to other organizations. Those concerned that "Big Brother" is watching them may not want features like this keeping their eyes on our driving habits. On the flip side, this knowledge could make for advertisements in which we're truly interested. And, would it be so bad if your car alerted you to an upcoming speed trap? Just so long as it's not installed in a certain Plymouth Fury from '58...
[Source: The Detroit Free Press]
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