Honda building up to big sequel for famous "Cog" commercial
Click above to view teaser videos after the jump
Honda's famous "Cog" commercial proved that the process of making something cool is often more interesting than the cool thing itself. The Japanese automaker is going to try and wow our socks off again with a new commercial coming in June for the launch of the redesigned European Honda Accord (the same vehicle launched in the original "Cog" commercial), and in advance of its debut will be airing four short teaser ads. The teaser ads will document the process of Honda's endeavor, called "Difficult is Worth Doing" (it has its own blog), and chronicle five days of shooting at The Perris Skydive Centre in California. That's right, we know the final commercial will involve 45 of the world's best sky divers doing some of the most complicated aerial formations ever attempted, but that's about it.
The teaser ads are being aired unbranded, so viewers won't actually know that Honda's behind them or that they're meant to promote the new Honda Accord in Europe until the final commercial is unveiled. The first teaser reveals that it's all got something to do with building a teapot, so our guess is that these 45 skydivers will be creating a three-dimensional tea pot thousands of feet in the air while plummeting towards Earth at 120 mph. We'll have to wait until June to see if we're right, but until then you can check out all three teasers, including three that haven't aired on television yet, and the original "Cog" commercial after the jump.
[Source: Honda]
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Reader Comments (Page 1 of 1)
Franz 4:36PM (5/27/2008)
That cog commercial was brilliant. It'll be interesting to see what they come up with this time.
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Josh 4:59PM (5/27/2008)
I remember being in complete awe of that commercial the first time i saw it... It is still absolutely amazing.
Wonder if the new one will be better?
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Hoffy 5:12PM (5/27/2008)
I never thought much of the new Accord Tourer from previous press shots, but it looks absolutely stunning in this picture.
Better grille, better wheels, and a hatch? Why can't we get these in the US again?
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DKB_SATX 5:30PM (5/27/2008)
Because it's a better vehicle than the RDX and Honda's afraid no one will buy the RDX over a TSX Tourer?
Scott 12:05PM (5/29/2008)
The first thought I had about that picture was how this Euro Accord manages to look so much better than the current US Accord *and* TSX!
Quite a shame the US gets all the ugly Hondas, as that's by far my biggest beef with them. Good cars, butt ugly.
PatriotsRiot 5:47PM (5/27/2008)
an Accord Hatch?!?! WTF?? That's fricking brilliant!! I don't want a stinking SUV...
CUV...
XUV...
Ute...
gimmee a hot-hatch ANY DAY!!! Day'um we need this!!!
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Big Jim Slade 6:01PM (5/27/2008)
There's plenty of hot hatches out there (without the McHonda badge, of course).
Though I would imagine the only vehicle more boring than an Accord would be an Accord station wagon...
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rouse42 6:21PM (5/27/2008)
you must be crazy.
go sit inside a new TSX and tell me its boring.
this wagon is stunning.
Mobius_1 10:26PM (5/27/2008)
Teasers for ads? Wow, what's next, teasers for movie trailers and teasers for teasers for teasers?
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Karl 12:30PM (5/28/2008)
I'm guessing they don't expect this to be "just another ad".
They probably think it will be as memorable as some recent ads, like the aforementioned Cog ad, or the Sony Bravia "Bouncing Balls" commercial...
These don't seem like advertising to me, they seem like art. No digital effects, just a lot of perseverance and care about putting forth something great.