For years, the success of vehicles such as the Ford F-Series pickups and Explorer SUV kept the Blue Oval brand from improving its line of mostly uncompetitive sedans. Automakers like Honda, though, never went the way of body-on-frame trucks and SUVs, preferring instead to continually improve its range of cars and crossover utility vehicles. That strategy is paying dividends in these days of high fuel prices, and Ford has taken notice. Asked whether he would prefer a more car-oriented model-mix, like that of Honda or Toyota, CEO Alan Mullaly recently answered, "Absolutely. We just don't have enough of those small or medium-sized vehicles yet, and that's what we need to concentrate on." Of course, all is not lost. As Automotive News points out, Ford has a new F-150 on the horizon, which is likely to improve its sales somewhat, and the brand as a whole has sold 647,140 vehicles, placing it well above Honda through April. Profitability, on the other hand, is another matter entirely.
[Source: Automotive News]