• May 26th 2008 at 6:32PM
  • 42
When the Chrysler 300 dropped on an unsuspecting public in 2004, it was all crisp edges and upright stance, with a bulldog face to help drive home the message of urgent thrust delivered by a reborn Hemi V8. Chrysler's got a refreshing in the pipeline for the 300, and that's giving designers fits. It's akin to sophomore album syndrome – when the original is a huge hit, how, exactly, do you follow it up? Chrysler designers are invoking the Porsche philosophy used to update its 911 through the generations as a roadmap for the 300's body changes, so don't expect anything too dramatic on the outside.

Inside, however, will be where the real action occurs. While not the worst interior Chrysler puts out, it's certainly got room for improvement. Cerberus chairman Steven Feinburg is reportedly passionate about improving the quality of Chrysler's offerings, and the lower quality materials we have today are being jettisoned in favor of more competitive finery. Whether that means competitive with what's out there right now, or as good as what everyone else will have by the time the new 300 hits the market, we don't know. Equipment levels, too, are an area where Chrysler wants to improve. Look for more technology and features that are better executed in the new 300, which the design staff has hopefully not managed to whack with an ugly stick in the name of "continued distinctiveness," or some other marketing double-speak for "we couldn't do better, so we did weird."

[Source: Wards Auto]

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    • 1 Second Ago
      • 7 Years Ago
      I also was soo hoping for a 300 coupe , but we never saw it, i remember seeing this years ago and got excited...

      • 7 Years Ago
      Great design car. The only car on the road my wife actually likes.

      The main thing for me would be to get super gas mileage improvements. diesel or hybrid.
      • 7 Years Ago
      Secret of it's success...Very strong definitive masculine design in a segment full of ambiguously rendered camry/accord wannabes.
      • 7 Years Ago
      Thje 300C is unabashed proof that Chrysler can build a great car.

      I drive one everyday, and relish the fantastic ride and power.

      Now with the high intensity headlamps and MYGIG, it is as modern as any car--and the upgraded Boston Accoustic Sound, is the icing on the cake!
        • 7 Years Ago
        Thorani, if that is true, (I highly doubt it) At least you don't have to pay a 52,000 base price for one.
        • 7 Years Ago
        Thank you Mike. I had written something along the same lines as you but since I'm not a regular commentor on here not to mention being more of a regular on Jalopnik, I was afraid I would be chided. If you want more Mercedes/licensed parts I suggest some people look up the Ssangyong Chairman. Ssangyong pays a pretty penny for Mercedes tech.
        • 7 Years Ago
        Thje 300C is unabashed proof that DAIMLERChrysler can build a great car.

        I drive one everyday, and relish the fantastic ride and power.

        Now with the high intensity headlamps and MYGIG, it is as modern as any car--and the upgraded Boston Accoustic Sound, is the icing on the cake!"

        -fixed that for you

        -- your car is a rebodied E-class.
        • 7 Years Ago

        do we need to have a platform sharing lesson...

        The 300 is FAR from a rebodied E-class. Some hard points are shared... but it is far from an actual rebody.

        negative ghost rider, the pattern is full.

        "AutoWeek (Mark Vaughn) quoted chief engineer Burke Brown as saying that while Mercedes provided many components, "few parts are straight out the Benz bin." He cited the front suspension as having a lower roll center and wider track, for example. Another Chrysler engineer actually suggested that the LX had simply continued the LH front suspension, with minor changes. Perhaps an expert out there will decide which account is more truthful."

        20% of the car is shared with Mercedes Parts bin... specifically steering column, wiring, original traction control system, and some rear suspension components (design of the IRS, not interchangable by any stretch of the imagination as a "rebody" would imply).

        It is FAR from a rebody. Just the facts.
      • 7 Years Ago
      I think they should get rid of some of the squareness of it and bring in some similarities to the 50s version. The PT cruiser is retro 30s, the challenger is retro 70s, and the 300 could be 50s.
      • 7 Years Ago
      the chrysler 300c is import car of the year in germany.
      euros buy a lot of dollars these days.
      The main complain from german customers about this car is the cheap interior.

      these three statements are facts, they lead to the inevitable conclusion that this is a really good idea for european sales of the 300.
      • 7 Years Ago
      I'd give the car individual round headlights instead of the round /rectangle together shape of the current model. I also think the car would benefit by having the front end and some overall details from the Chrysler Chronos concept.

        • 7 Years Ago
        In other words, you'd make it an early 2000's E-class? I thought we were going for distinctive, homegrown Chrysler styling as we leave the leeches at Daimler behind?
      • 7 Years Ago
      Was never a fan of this vehicle...it's just so disproportionate in my eyes...and it turned into the ghetto-pimp-mobile of choice for those that can't afford an Escalade...

      I'm saddened they will not be updating the exterior...in my humble opinion it needs drastic plastic surgery.
      • 7 Years Ago
      I wonder if Chrysler will offer diesel engines in their North American offerings. I'm quite saddened by the demise of the Magnum but maybe eventually, we could get a 300 estate in the states.
      • 7 Years Ago
      Two thumbs up for evolution over revolution! I'm tired of seeing American companies throw away whatever name equity they have for the next new thing with a new name. Make something that still appeals to all the people who have bought 300's in the past few years so they will come back and buy the next one, just like all the people in the 50's and 60's who bought the first 300, then came back for the 300B, 300C, D, etc.

      The current look is good, although I think it could use a longer trunklid that angles downward rather than upward to soften the blocky, chunky look of the car somewhat and give a bit of a sleek look more reminiscent of the earlier 300 series cars. I like the idea of two distinct round headlights as well.
      • 7 Years Ago
      It was a hit car because it looked expensive but was quite cheap if they refine the interior won't it become more expensive and lose this audience it has now?
      • 7 Years Ago
      Without pics, we got nothin'.
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