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criticalninja @ May 26th 2008 2:40PM
The biggest problem with this car is this: those who are most likely going to need it will be the same people most unlikely to afford one. I know I can't afford a $40K new car right now, even if I were to get a huge tax break at the end of the year...it was pushing it to be able to afford a $31K car.
Daniel @ May 26th 2008 5:50PM
At $40 k they better call it a "Cadillac Volt" not a Chevy.
PJ @ May 26th 2008 8:14PM
Even at $40K, I think this car will be within the reach of the generally well-off early adopters who buy alt-fuel vehicles. IIRC, Prius buyers have an average income around the $100K mark. They're not cross-shopping with Corollas. They're certainly not buying them to pinch pennies, as media blowhards have long misunderstood.
The challenge for Chevy won't be convincing those early adopters to stretch for the MSRP; it'll be convincing them that the Volt is twice as eco-friendly, twice as technologically novel, and twice as socially redeeming as the second-gen Prius, and thus "worth" spending nearly twice as much cash on.
Considering the Prius' current brand equity, and what a liveable, well-conceived *car* it is beyond the hybrid tech, that's gonig to be quite a task.
Disgruntled Goat @ May 27th 2008 1:07PM
If GM prices this at $40k then the Volt is already done. Outside of a marketing stunt it's game over. By the time you can actually buy one, which will be sometime in mid to late 2011, there will be a lot more competition from Honda and Toyota (among others) and I promise you those won't cost $40k.
And for the record, I know lots of people who make over $100k per year, would never spend $40k on a car, and cross-shop the Corolla because they want to be smart with their money. A $25k Prius? No problem. A $40 Volt? Man, if you're going to throw away that kind of cash on a car you're in pretty serious competition. Most people paying that much for a car are stretching to impress and when it comes down to telling your cube buddies that you're rolling in a BMW versus a Chevy Volt the BMW is going to win every time.