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The move to make your car a rolling house makes takes another step. Ford has included a refrigerator option on the all new Flex, and in doing so has provided something better than what you'll find on many luxury cars. The rear seat gadget doesn't just chill the holding area -- it runs off of a compressor, like a proper fridge, to chill a liquid to keep things cool.

In normal operation it can take drinks from room temperature, at 77 degrees Fahrenheit, down to 41 degrees in two- and-a-half hours. It also has a freezer option that can get keeps items a chilly 23 degrees F. And it is sealed well enough so that it takes almost three hours for the temperature to go up just 18 degrees F. Should you wish to add the fridge to your Flex, the option will cost you a cool $760.

[Source: Kicking Tires]


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  • 52 Comments
      • 7 Years Ago
      I have one in my Range Rover. It is probably the same one (Ford ownership). It was standard equipment. Let me just say that it is useless for short drives. If you drive more than 45 minutes, then it works. The fridge has to cool up first.
      • 7 Years Ago
      I always use the built-in ass scratcher as an example of the avalanche of unnecessary auto paraphenalia. This won't announcement won't change that, but it's a sure sign that some smart ass is sitting at Ford right now pleading that someone else that Ford'll turn around if they would just adopt the ass scratcher on the 2012 model year lineup.

      Enough with the bloat and the crossovers. They were dead before they launched. Natural selection of transport is about to be demonstrated to the US, in regards to this country's poor judgement that the SUV was a good idea. History will judge the crossover as really stupid unnecessary evolutionary step away from the most irresponsible segment to ever be pushed on the public, not unlike light cigarettes.
        • 7 Years Ago
        Might as well say goodbye to the minivan too while we are at it.
      • 7 Years Ago
      More weight.
      More cost.
      More complexity.
      Whatever.
        • 7 Years Ago
        When gas reaches 4.30 you won't be saying the same thing.
          • 7 Years Ago
          Right, because a 15 cent increase is going to force people that need the space for their 5 kids into a kia rio.
        • 7 Years Ago
        Not only is it not a fuel sipper... getting the fridge i bet will make an impressive dip in the milage too
        • 7 Years Ago
        Why is Flex a wrong car at the wrong time? Crossovers are really popular now (just look how much people like Edge).
        • 7 Years Ago
        Yup. The Flex is the wrong car at the wrong time. What Ford needs on their lots now is the Fiesta/Verve, not the Flex.
      • 7 Years Ago
      Its so interesting how many auto execs read this and post there comments. I say if you don't like it don't say its not a good idea, just say its not for me. Its tons of people who this is practical for. Its tons of people that can afford $4.00 gas. Its tons of people that can afford $760 refrigerators.

      My parents like it and may be considering it. They have grandkids who they would like to take on trips. They are relatively young being 56 and 54. There house is paid off and my father makes more money retired than the other 90% of the nation that is under him. And its a ton of people out there just like him. Even though its a ton of people that can afford 28k or $760 or $4 doesn't mean its impractical. It just means it aint for them.
      • 7 Years Ago
      The Volvo S80 used to have a fridge in it as well...with the executive package.
        • 7 Years Ago
        Thank you! I was just about to post that the 2004 Volvo Executive Series "invented" this. It's 'Fridge was behind the the rear seat center fold down armrest, and held 2 two litre bottles or 2 6-packs at 41 degrees. A short lived model (2004 - 2006) it was THE greatest Volvo of them all, but got little to no credit for all the coolest stuff they put on it. Had it been a Lexus, people woulda bronzed the thing and made a monument of it in Central Paerk, NYC.
      • 7 Years Ago
      It's an interesting-looking car; sort of an anti-Enclave in design (this works for me as I don't really like the Enclave). But yes, it's a questionable product for the time (a four-thousand pound car? With $1.30/L gas? Umm..), and the compromises made from design to production really hamper it (conventional doors would be the big one, but the name change didn't help).

      The other issue is that they already have a very good car in the Taurus X, which begs the question of why they feel they need the Edge. The only answer I can think of is that the Taurus is too expensive to manufacture, while the new platform is likely decontented to meet a cost point. Cheaper isn't always a good thing.

      I quite like the Taurus X. It's not remotely exciting (neither is the S80) but it is very competent, especially for a crossover. It's probably the only crossover I've been in where I don't find myself thinking "So, why shouldn't I just get the minivan instead" because, until the Pilot or Highlander, it has a sane ride height and a back seat that isn't totally useless--in other words, it's a real station wagon, rather than an suburban ego pacifier on wheels. Better fuel economy would make it a winner.

      The T-X actually reminds me of the pre-2008 Focus: a good car with no marketing or engineering support. Hopefully the Flex isn't going to be the cost-cutting exercise that the 2008 Focus was (ex: exchanging a great suspension, two useful body styles and telescoping steering for SYNC, lit cupholders and lower production costs was not a worthwhile trade).
        • 7 Years Ago
        It doesn't matter that the T-X is a very good car. It does not sell. Most people are not as practical minded as you, and they reject the X's shape just as much as the buying public is turned off by minivans, the Chrysler Pacifica and Caddy wagon. Wrong formula for high sales, no matter how its marketed, and that's why Ford has the Flex (it sells) and now the Flex (it will sell too). Nothing rational about it though.
        • 7 Years Ago
        I'm not so sure of that. The Highlander is about as much of a wallflower as the T-X, yet it does manage to move units.

        I still maintain the problem is marketing, or the lack thereof. This is different from GM, who does a lot of (misdirected, inappropriate, fooslish) marketing--they bang the gong incessantly when a new product is released. Ford just fails to promote certain models, probably due more to cost than anything else. Occasionally they'll manage something (the Edge was well marketed, but it was the exception) but nowhere near enough.
      • 7 Years Ago
      It doesn't matter how it's attached to the engine. As you'll soon learn in your class, TANSTAAFL. If this thing is doing work (and fighting entropy is doing work), then the energy to do it has to come from somewhere, and the only source of energy a Flex is the gas tank.
      • 7 Years Ago
      I guess we now know how Ford intends to build those profit margins.......$760 for what appears to be a 1 cubic foot fridge? Geez, I can go to Lowe's and get a 23 cubic foot stainless steel Whirlpool for that. Of course I'd have to put all of the rear seats down to fit it into the Flex, but hey, what a tailgate that would be!
        • 7 Years Ago
        Weirder things have happened to cars : )
      • 7 Years Ago
      Isn't this pretty much the same thing all the Dodge's have? You can get a cooler in there too, like the ram, has a box you can put ice in, with a drain, etc. and then the cooler glove box above the other glove box, which 'chills' drinks, and don't they also have a cupholder that cools, warms drinks too? I think the FOCUS has something like that too. Everyone needs to keep adding crap to their vehicles to make them stand out apparently. Why not just have a nice, reliable vehicle, and people will buy it.
        • 7 Years Ago
        Yes and no. The features that the Mopars have are much simpler to implement and don't really pull any power like a fridge with a compressor. The bins in the floor are powered by ice cubes and the chiller in the glove box is just using cool air already being produced by the AC system. Maybe the cooled and heated cupholders are pulling significant energy from the engine but I don't think so. Maybe someone else can comment on that.
        • 7 Years Ago
        The Dodge version has either a A/C vent "chilling" your drinks or a plastic ice bucket. The A/C vent thing is a joke. The plastic ice bucket is like having a small cooler built in. Handy but not revolutionary. This is a real fridge with compressor. It should be handy on long trips but I have doubts about it's usefulness for short trips around town in hot weather. To save battery they are likely to have it cycle down when the vehicle is off so you would probably need to be doing a fair amount of driving to cool it down and then the question becomes how long does it actually stay cool. It will be interesting to see. Would someone with an hour long morning commute get it cold enough to keep beverages cold until their drive home at night? If so that could be cool. Too bad it looks like you have to be in the back seat to reach it. Either way I don't see it being worth such a huge premium especially with so many cheap plug in coolers out there.
      • 7 Years Ago
      That is the one thing my car is missing. I hate to think that my passengers would be forced to drink warm beer....
      • 7 Years Ago
      We have had a smaller version of this on the Land Rovers for years now. It was a 250 dollar stand alone option at first but is now packaged in with the Luxury option on the LR3 and Range Rover Sport.

      On the Land Rovers it is built into the center console between the front two seats and will hold four or five 12 oz cans or four 20 oz bottles. It doesn't have a freezer option. The thing is everyone loves the mini-fridge. I have had customers pay significantly more for the car just to get the fridge.

      Back when the fridge was a stand alone option and not many cars came with them we trucked in several LR3s from other dealers to get one with the fridge option. The customers paid the extra 250 dollars plus several hundred dollars more to transport the car.

      I have seen people get more excited about the fridge then the height adjustable air suspension that Land Rovers have.
      • 7 Years Ago
      A fridge in a car is just stupid as far as I'm concerned. I see the practical applications of it, but I still think it's stupid. It's just one more thing to distract from the task at hand: driving (or, if you're a passenger, sitting down, shutting up, and hanging on).
        • 7 Years Ago
        The fridge is between the 2nd row of seats, how is this a distraction for the driver?

        Speaking of fuel economy, the EPA released their ratings and the Flex is basically on par with the Odyssey in terms of fuel economy.

        Also if I'm not mistaken the 3rd row Flex seats fold flat
        • 7 Years Ago
        When the 4 year old in the back seat grabs a juice box and squirts it all over the interior trying to get the straw into it, it becomes a distraction for the driver.

        But seriously. It's one more thing for the back seat passengers (likely children) to play with and fight over and make a mess of. Like I said; I understand it has very practical applications, and I'd hardly say that in-car fridges should be banned or disappear or whatever. There's clearly a market for them, so as far as I'm concerned Ford ought to sell as many as they can. I just think they're stupid. But then, I think cupholders and centralized control systems like iDrive and all of its copies (Audi, Mercedes' latest COMAND system, etc.) are stupid too.
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