• May 22, 2008
Click above for a high-res gallery of the Mitsubishi Evolution X

We've already spent some wheel time in the Mitsubishi Evolution X GSR, and despite some dynamic criticisms, we're convinced that the new Evo remains one of the most compelling performance bargains south of $40-grand. But what about the MR? Mitsubishi contends that its top-of-the-line Evo is aimed at discerning drivers looking for a compromise between brute force and comfort. Well, that balance comes at a price, and when the MR hits dealers this June, soft-bottomed enthusiasts will have to pony up $38,290 to get behind the wheel of the more "luxurious" Evo X.

The MR comes standard with Mitsubishi's new six-speed, Twin-Clutch Sportronic Shift Transmission (TC-SST) and all the other features found on the standard GSR. If you option up the MR with the Technology Package, which includes a 30-gig harddrive navigation system, 650-watt Rockford-Fosgate Premium Sound Package, Sirius Satellite Radio and "FAST Key" entry system, the price rockets skyward to the tune of $40,840. Considering some of the competition playing around at that particular price point, buyers might have a tough time passing the BMW dealer on their way to Mitsubishi. Mitsubishi's press release is available after the jump.


[Source: Mitsubishi]

PRESS RELEASE

Advanced MR Offers More Technology than Traditional Entry-Level GSR Model

CYPRESS, CA, May 21, 2008 --

On the heels of the successful introduction of the 2008 Mitsubishi Lancer Evolution GSR, Mitsubishi Motors announces the availability of the more technologically-advanced 2008 Lancer Evolution MR, the newest and most sophisticated version of the model series that began 16 years ago.

Shown coming off the production line in Japan, the Lancer Evolution MR arrives at showrooms in the U.S. in June and is available for a suggested retail price of $38,290. The MR features more user technology and a broader market appeal than the entry level GSR, including an advanced 6-speed Twin Clutch Sportronic Shift Transmission.

The Lancer Evolution MR is available with an optional technology package for $40,840 that includes a 30GB hard drive navigation system with music server, 650-watt Rockford-Fosgate Premium Sound System, pre-paid Sirius Satellite Radio capability and FAST Key entry, which allows passive vehicle unlocking and engine start/stop simply by carrying the remote control and grasping the handle.

Since its introduction earlier this year, the tenth-generation 2008 Lancer Evolution GSR has met positive reactions across the industry for maintaining a balance of core performance values and improved all-around capability and user-technology:

"Like every previous Lancer Evolution, the Evo X redeems its various idiosyncrasies with a fantastic engine and drivetrain." -- Automobile

"The car is impressive, not only for the gains in performance and handling, but also the subtle transformation from hardcore rally racer to high performance all-wheel-drive sports sedan." - AutoWeek

"The Evo X drives like nothing else in the world." -- Car and Driver

"Mitsubishi has strengthened the Evo's slick-shifting five-speed manual for the tuner crowd. Shifter is nearly perfect." -- Edmunds Inside Line

"Whether manual tabbed or left in auto, S-Sport gear changes are brutally quick with the kind of shift violence seen only in Italian exotics." -- MotorTrend

"Is the new EVO better than before? -- The answer is a resounding 'yes.'" -- MSN Autos

"Bottom line: It's drive-by-the-seat-of-your-pants, four-wheel fun." -- Popular Mechanics

"The new Lancer Evolution is no longer just for weekend boy racers; it has evolved into a complete sports sedan, one with enough of a wild side to thrill anyone." -- Road & Track

"The introduction of the 2008 Lancer Evolution MR with TC-SST gives us an opportunity to expand upon the existing Evolution customer base," said Dan Kuhnert, executive vice president of sales and marketing for MMNA. "The added capability and functionality of the new Lancer Evolution vehicles make them a more viable option for everyday driving, while maintaining the rally-inspired heritage that has made the series a global performance car icon."

Both 2008 Lancer Evolution models will be on display at the 2008 Mitsubishi Owner's Day taking place in Cypress, CA on July 19, 2008.


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    • 1 Second Ago
  • 47 Comments
      • 6 Years Ago
      so overpriced, and too overweight
        • 6 Years Ago
        Hopefully the pedal doesn't break off.
        • 6 Years Ago
        I hope they at least offer a no-cost spoiler-delete option.
      • 6 Years Ago
      Since when is the MR supposed to be the more luxurious, more general-interest version of the Evo? In the past, it was the slightly better tuned drivetrain and suspension, and aero that made the whole car just a few notches of performance above the GSR. Are they changing the image of the MR intentionally?
      -N
      • 6 Years Ago
      Yeah! It seems ridiculous to compare an Evo MR to a 135, but TO A 335xi now thats a fine comparison. The Evo would be $7 to $10 difference from that model. I agree that mitsu might have a winning formula by offering a full range of lancer models.
      • 6 Years Ago
      I think as a halo car the MR will sell adequately well, and Mitsubishi has the range covered with the new Ralliart. Once that car comes out Mitsu will have the mid 20k-high 30k performance range covered. Maybe the MR won't be the bread and butter of the line, but it's definitely not a 335xi. While similar in specs, in practice the cars are quite different. BMW will get the lion's share of the sales because of the way its strengths play to the US market, but the MR will undoubtedly carve a small niche for itself. And thank god for that- if Mitsubishi built an exact clone of the 335xi in terms of comfort/power/handling/price then they would have no niche at all.

      The other commenter who mentioned the R32 made a good point- these cars are meant to prove to enthusiasts that Mitsubishi has a world class engineering organization, something they desperately need to prove, though the last generation Evo has already helped them immensely in this regard.

      Since press coverage is worth its weight in platinum, I'd say the MR has already paid for itself in a world where millions are spent on print ad campaigns.
      • 6 Years Ago
      I'm in line to get one already. Had it booked since January with the tech package. Why an MR over the GSR?

      It's supposed to have a little more soundproofing.
      The BBS Wheels.
      and of course the DSG.

      I live in LA, so I'm too lazy to drive a stick anymore.

      Why an EVO over a 335xi ? Because a comparatively equipped 3 series costs about 50k so it's 10 grand more than the MR.

        • 6 Years Ago
        I agree completely.

        I got the GSR in January because the 335 (coupe) with the same options would be close to $45k (and I really couldn't wait)
        • 6 Years Ago
        I think the 135 fully loaded is 40+. And the Evo is way more car too! 1.02 on skidpad rules all...
        • 6 Years Ago
        ...rules all except the cheaper old one...
      • 6 Years Ago
      I was passed by a fairly aggressively driven brand new Evo with MR badging last night in Wilmington, Delaware. Any chance these are already in the wild? Or just a rebadging by the owner?
      • 6 Years Ago
      All the spacing/formating got messed up
        • 6 Years Ago
        Here's what I was trying to make:
        Performance:
        Evo MR:
        Handling
        Braking
        Track Winner

        335xi:
        Acceleration

        Technology(differences):
        Evo MR:
        SST-TC
        Knee Air-bags
        30Gb

        335xi:
        Moving & circle-outlined headlights

        Interior:
        335xi:
        Still more plush/luxurious

        Exterior:
        Subjective/debatable

        Price (fully loaded):
        Evo MR:
        7-10K less


        Here's another great point that nobody has talked about as well. Mitsu now make aftermarket accessories (like intercooler pipes, strut bars, air dams etc..) that don't void the warranty!
      • 6 Years Ago
      $40K for an econobox, even if it is fast econobox? It still has appearance of the worse-than-peers econobox and the interior to match. I get get a go-kart that has better driving characteristics and far better interior/exterior for less than a third of that price.
        • 6 Years Ago
        so an m3 isnt worth it? Dont forget it is offered with a 1.8 liter as well making it quite the econobox
        • 6 Years Ago
        And thats why your a Soccer Mom. Keep drivin that minivan like you stole it.
        • 6 Years Ago
        Did I miss the part where it became okay to attack other people's persons on autoblog?

        Let's stick to the cars, okay?
      • 6 Years Ago
      Does this come with the super-deluxe snap off gas pedal (or was it clutch?).

      Whatever. 40K, and Mitsu hasn't fixed their quality issues. No, thanks.
      • 6 Years Ago
      These cars used to be just like the old muscle cars. You have a regular car. You stuff an amazingly powerful engine in it and charge a little extra.

      That's it.

      These cars used to be affordable. They used to be so cheap it would be a crime to not consider them. But now... just not the same.
        • 6 Years Ago
        I would have to say there's just a "little" more to it than,

        "You have a regular car. You stuff an amazingly powerful engine in it and charge a little extra.
        That's it."

        Wow, You couldn't be more wrong...

        /carry on.
      • 6 Years Ago
      What the 335i gives you is a refined luxury sports sedan. The EVO is not that at all.

      You actually get a tech package closer to a $100k supercar than a 335i. The active diff, gearbox, suspension, and AWD system are far superior to what you get on a 3 Series. The money went there instead of the body and interior. If the EVO was built from the ground up without using the Lancer platform as the underpinnings it would be a $75k car like the GT-R.

      Being a good Mitsubishi customer at my local dealer has merits. They let me take an EVOX out for a spin while I was getting my GTS serviced. The car is godly in terms of handling. It make you feel like you can do anything around a curve.
      • 6 Years Ago
      Nick has a really good point. The lancer series covers a wide range, so, a 40k model doesnt disorient potential buyers. and honestly, BMWs are not for everyone. you have to take into account insurance, repairs, all that stuff, in which BMWs tend to cost more.

      soccermom: define econobox...last time i checked, they didnt go really fast. sure, if that thrills you, get a gocart.

      It really is unfortunate that this anti-mistubishi stigma is still so prevalent. The evo has gotten nothing but rave reviews, from enthusiats and regular people. The haters commenting clearly havint driven one (case in point: richard)
        • 6 Years Ago
        it is slower and more expensive than the old one, compared to a camry, its fast and fun, compared to the old one, its not as good.

        what is the point of a new car if its not as good as the old one? fail
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