• May 21st 2008 at 8:01PM
  • 44
When Jaguar's "Gorgeous" campaign TV ads came out a few years back with the XK, some ad critics questioned the none-too-subtle message they contained: older, distinguished gentleman gets to frolic with beautiful young women when he drives this car. Whether or not that's the case -- concerning the ad or in real life -- a new Lamborghini commercial with Sam Hubinette takes that same riff and, being Lamborghini, pushes it even further.

Hubinette and some wet, downtown LA roads show what the car can do, and the spot also shows what the car has. Boasting "features like no other," the first one of which is a Phone Number Collecting Set that appears to specialize in tall brunettes, the car also has an Anti-Boredom Assistant (that engine, a Talk of the Town Guarantee, and a Gets Into All Clubs function0. And that's all before you order it in Giallo Halys (that's Lamborghini-speak for "yellow.") Follow the jump to check out the video and the powerslides. Thanks for the tip, Eric!

[Source: YouTube]

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    • 1 Second Ago
      • 7 Years Ago
      "Phone Number Collecting Set"

      Hehe, thats awesome...awesome car.
      • 7 Years Ago
      I agree that everyone needs to calm down about the message; it's just an exotic commercial for an exotic car, and it's still a Lamborghini, regardless.

      Seeing this ad didn't make me want a Lamborghini any less than I wanted one before I saw it..and if one commercial seriously hurt your opinion of the car and the brand, then apparently Lamborghini's cars haven't had a very profound impact on you in the first place..so why complain? They're beautiful, powerful, and provocative cars, while a commerical is just that; a commercial. Not life changing in my opinion... If anything, a commercial like this is fitting and a nice parallel for a car that is great at captivating and evoking emotion from anyone who sees it.

      And for all of you truly put off by this ad, I'll happily take the Lamborghini you no longer desire in a heartbeat. And I don't know about you, but Lamborghini or not, I still like getting laid, too.
        • 7 Years Ago
        What we are complaining is the poor positioning of the ad. Of course the cars are good, this is not an argument. Maybe you're not much into advertising or branding, but if this is how Lamborghini's gonna continue with their brand positioning, in no time they'll feel the effect.

        In short, this ad is telling the customers:" We know you're boring, and you can't get into clubs cos you looked like some jackass, and we know the girls don't really dig you, don't worry buy one and we'll help you since you're such a useless bum. "
      • 7 Years Ago
      Hehehe, the rich guy features very similar to guy selling his BMW M3. Different words same joke.
      Maybe the shark testosterone is not mentioned but the bull's is.
      • 7 Years Ago
      "Lamborghini, how much are you willing to pay to get laid"

      thats about the only thing I got out of it. Now I like Lamborghini's even less which Iam amazed they managed to do
      • 7 Years Ago
      Oh my god .... i stopped watching after the "Get into all clubs" ...

      So let me see, the target group of a Lamborghini Gallardo is:

      - A short male with no charm, that looks like a pubescent with pimples, thick specs and some curly red hair where no body ever cares bout him, he doesn't get attention of girls and was always kicked out of clubs, and bores himself staying at home masturbating for the last 20 years since he learnt of it at the age of 15; where he now works in a place where he have to drive 3 hrs daily just to get there cos he cant find any other jobs, but luck stroke and he got the lottery.

      Good marketing and brand positioning Lamborghini. You've single handedly threw my appetite and favouritism for Lamborghinis all this years just because of this ad.

      Amazing what one damaging ad can do to a brand, this is beyond words.
        • 7 Years Ago
        harsh, but pretty true

        • 7 Years Ago
        I have to agree. This ad is juvenile and plain idiotic. The demographic is what? Teenagers? Nicely shot but otherwise just plain boring. I mean, doing donuts in a Lamborghini? Sure, that's the first thing I'd do with mine. Not take it to the track or find myself a nice, fast, winding road somewhere. Silly ad.
        • 7 Years Ago
        Because everyone knows how important brand perception is in that all important demographic of people who can't and never will be able to afford your product.
      • 7 Years Ago
      Correction: is a lot more appealing to ME than the Gallardo's.
      • 7 Years Ago
      Club Scene, Blue Jacking phone numbers, Drifting...are these the pursuits of the Lambo target demographic?

      • 7 Years Ago
      Nice looking car. The drifting shots in slo mo agorgeous.
      • 7 Years Ago
      Basically they're picturing Gallardo aquirers as attention-whoring d-bags, which means that if you want one because you LIKE it and want to honestly DRIVE it without all the attention thing, you're screwed.

      Someone at Audi marketing needs to be shot. I can't believe an Italian would make this vid and not let us hear ONE note from that rolling orgasm of an engine.
        • 7 Years Ago
        to prove my point there, the FIRST thing Ferrari made public of it's new California, before any picture, was the sound of the engine being revved like the driver's hair was on fire.
      • 7 Years Ago
      that was boring, with pretty lame music. no sound of the engine! boo. and no climax, it just ends with the cars on a road. i want the last shots to be of the car doing something awesome (and no, not jumping a boat while rolling over james bond stuff), but something better than driving normally. plus it was too long. oh well. nice try. i will still be purchasing a ferrari :)
      • 7 Years Ago
      You guys don't get it. They're making fun of their own brand image. They weren't being serious.
      • 7 Years Ago
      The lack of aural stimulation is saddening.

      Fantastic car nonetheless.
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