When Jaguar's "Gorgeous" campaign TV ads came out a few years back with the XK, some ad critics questioned the none-too-subtle message they contained: older, distinguished gentleman gets to frolic with beautiful young women when he drives this car. Whether or not that's the case -- concerning the ad or in real life -- a new Lamborghini commercial with Sam Hubinette takes that same riff and, being Lamborghini, pushes it even further.
Hubinette and some wet, downtown LA roads show what the car can do, and the spot also shows what the car has. Boasting "features like no other," the first one of which is a Phone Number Collecting Set that appears to specialize in tall brunettes, the car also has an Anti-Boredom Assistant (that engine, a Talk of the Town Guarantee, and a Gets Into All Clubs function0. And that's all before you order it in Giallo Halys (that's Lamborghini-speak for "yellow.") Follow the jump to check out the video and the powerslides. Thanks for the tip, Eric!
[Source: YouTube]
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Reader Comments (Page 1 of 3)
Liquidretro.net @ May 21st 2008 8:13PM
Nice Cinematography and drifting but this video is really missing 1 thing. The howl of a Lambo V10. Especially in the tunnel shots.
Sam @ May 21st 2008 9:00PM
I second that. Where's the sound of that amazing engine?
Richard @ May 21st 2008 9:09PM
+2
Golfa @ May 21st 2008 9:56PM
exactly my thoughts
-Eric
hydrogenvodka @ May 21st 2008 10:53PM
I had to add myself to this, first thought as well.
typhoon5000 @ May 21st 2008 11:15PM
x5. I need my ENGINE NOISE!
tankd0g @ May 21st 2008 11:50PM
Ya no kidding. Also missing, street legal window tint.
cheezwiz @ May 22nd 2008 9:27AM
I've got to disagree. The engine noise would detract attention from all the pretentious features. There were definitely going for the Enzyte crowd rather than the performance crowd.
Maybe if they remade this with more focus on the car and less focus on cliche we'd get our engine sounds.
joe @ May 21st 2008 8:21PM
it's nice. it made me wonder if the people who buy these cars actually watch these ads, or if they really care about the supposed "features." those people are probably loaded and whether a lambo, ferrari, or other supercar, they would probably get the same "features."
ALEXDB9 @ May 21st 2008 8:22PM
"Phone Number Collecting Set"
Hehe, thats awesome...awesome car.
Golferal @ May 21st 2008 8:29PM
I just got wood....
Blake @ May 21st 2008 8:35PM
The lack of aural stimulation is saddening.
Fantastic car nonetheless.
Daniel @ May 21st 2008 8:38PM
Not 100% relevant, but the front of the new Gallardo shares some styling cues with the reventon, so here goes:
I never really appreciated the reventon since all I saw was a custom Murcielago, but I have a whole new view on it after seeing Iron Man. They did a pretty amazing job modeling it after the F22 - first thing I thought of when they showed them in the movie was Lambo. The design only helps this new Gallardo.
Duncan @ May 21st 2008 8:54PM
Who exactly is a Lamborghini ad supposed to target?
People who buy Gallardos buy them because they WANT them, not because they were persuaded to do so by the brilliance of Lamborghini's (non-existent to this point) advertising.
I'm not questioning the quality of the presentation, just wondering why they felt they needed to make the effort...
Golfa @ May 21st 2008 9:57PM
this ad is targeting the d-bags who want the car for attention and status, not for what it is as a performance supercar
-Eric
EJ25RUN @ May 22nd 2008 2:18PM
ive meet 6 gallardo owners, all of whom were aspiring rappers and said they really dont know how to drive it after i asked them if they had gone to the track. Most Lambos nowadays are bought by those that can't drive and just want to look good in it.
Jose @ May 22nd 2008 11:43AM
This advertisement is probably targeted to the general populous as a sort of brand awareness endeavour. Lately all we've been hearing about is Ferrari this, and Audi that. I think the ad is trying to instill the Lamborghini brand into everyone. So that no matter who you are when you see a Lambo you think those things of the person driving it.
and yes I want the sweet V10 sounds overlayed :(
JAG @ May 21st 2008 8:54PM
Hehehe, the rich guy features very similar to guy selling his BMW M3. Different words same joke.
Maybe the shark testosterone is not mentioned but the bull's is.
Seminole @ May 21st 2008 9:03PM
Lamborghini owes me a new pair of pants.
Noah @ May 21st 2008 9:03PM
Yes, because nothing turns on a lady more than seeing a guy rev his engine hard and do dangerous tricks on public roads.