Volkswagen is undoubtedly a big proponent of diesel engines, having introduced them to the U.S. market in the late 1970s and then continuing to offer them here on and off since then. The next big push starts this summer with the new Jetta TDI followed at the end of the year by the new Touareg TDI. Most manufacturers and analysts have been projecting that diesels would eventually capture about 10-15 percent of the U.S. market over the next decade. Volkswagen, however, is being significantly more bullish, at least with respect to their own lineup.
At the Automotive News Europe Congress in Turin, Italy VW director of powertrain research projected that over the next ten years diesel would account for 30 percent of the company's U.S. sales. This projection is actually not much of a stretch for VW. Historically when VW has offered diesels in the US, they have accounted for 15 percent of sales. The Jetta is VW's top selling nameplate in the U.S. and the TDI is projected to account for about 40 percent of those sales. As more diesels are added in the coming years, doubling the market share to 30 percent seems entirely plausible.

[Source: Autoweek]

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