Opel will be following the lead of its corporate sibling, Vauxhall, later this year when it unveils a new badge to correlate with the release of the Insignia sedan. The restyled emblem will still feature the Opel nameplate and lightening bolt, but will be coated in polished metal and will attempt to signify Opel's upmarket ascendancy in the European market. The gentleman at right holding the redesigned logo is Mark Adams, GM Europe's of design, who says that new emblem, "is very much consistent with the overall design language and philosophy of our vehicles." Expect to see the new logo affixed to the Insignia at the London Motor Show next month.
[Source: Automotive News – Sub. Req.]
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Reader Comments (Page 1 of 1)
Myk @ May 20th 2008 5:39PM
Looks like the Genesis.
Pips @ May 20th 2008 5:40PM
it looks the same to me..........big deal!
Pips @ May 20th 2008 5:41PM
i am refering to the stupid logo..........
Thedevil @ May 20th 2008 5:55PM
What is it? a half ass lighting bolt maybe?oh i know ,Flash gordon's logo no?
Kakairo @ May 20th 2008 6:21PM
Um, I don't think you will be seeing it in London, since that is Vauxhall's territory. We probably won't see it until the Insignia's first continental show.
OOMPH! @ May 20th 2008 6:37PM
looks very nice..man i see some volvo s60 at the c pillars and rear doors
Jack @ May 20th 2008 8:39PM
Insignia? Does that mean we'll be able to get one at Best Buy?
alphabeta777 @ May 21st 2008 4:09AM
Deja vu.
yacoub @ May 21st 2008 8:15AM
Is he throwing some kinda Euro gang-sign?
sjg @ May 21st 2008 10:54AM
This gets me thinking about GM's marketing strategy regarding Opel and Saturn. In the US market, European cars have a degree of cache and the price premiums that go with it. That being the case, why is GM taking Opel products, removing the logo (old or new style) and replacing it with the Saturn logo which, at best, has a reputation for a good shopping experience but is mostly known for economical transportation with plastic body panels? Why doesn't GM bring Opels over to the US as Opels? I would think that with decent product, this "German" brand would command as much of a premium as Volkswagen. Taking a German brand's cars and dressing them up as a budget American brand seems like a marketing mistake...they're leaving $$ on the table.