Could the reign of Ford's F-Series atop the sales charts in the U.S. come to an end? Some believe that it could indeed happen, and it's not even another pickup truck that is threatening the Blue Oval's bread-and-butter full-size pickup, it's the Toyota Camry. Let that sink in for a moment... alright, let's continue. The Camry already posted better sales numbers than the Chevy Silverado, the perennial second-best seller to the F-Series, for the month of April. In fact, the Silverado suffered a sales drop of 24.7 percent to 37,231 units while the Camry grabbed 40,016 sales in the same month. Still, even after the Camry's great sales month, the Silverado holds the edge when the entire year-to-date sales numbers are compiled, and the F Series still sits atop the list for now. Consider too that the Ford truck will get a major redesign for the upcoming model year. So, while high gas prices will likely continue to put pressure on full-size pickups, let's not jump to hasty conclusions just yet.
[Sources: Chevrolet, Ford, Toyota, the Auto Channel]
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Reader Comments (Page 1 of 4)
rouse42 @ May 19th 2008 2:35PM
the sky is falling! the sky is falling!
Bennet Pullen @ May 19th 2008 2:39PM
I'd be curious to see this as a regional breakdown as well. The Toyota adds here in the pacific northwest always tout the corolla as the areas best selling car.
Tricky dicky @ May 19th 2008 3:17PM
what I would like to see is the FLEET sales...
TriShield @ May 19th 2008 2:47PM
Fuel prices are going to shrink truck and SUV sales back down where they've always traditionally been before the boom and I don't think that's a bad thing at all. People need to stop buying these things if they don't really need them.
ugg.tryptophan @ May 19th 2008 2:49PM
but thats too much common sense!
Ray @ May 19th 2008 3:01PM
It's none of your business what I drive or don't drive. You have no right to tell anyone what they can freely choose to do. If you walked up to me on the street and told me I don't need to drive a truck and I shouldn't drive a truck cause you think so, I'd knock your teeth out for not minding your own damn business.
jb @ May 19th 2008 3:06PM
on can only hope...
david @ May 19th 2008 3:09PM
Ray, I can see that I'm going to have an intelligent debate with you before I start.
I have an '04 Tacoma, and yes I need it. I have a camper for it, I hunt, I fish, and I take the truck out on various trails where my 4x4 is fully utilized.
However, I have many friends who have trucks that don't do any of these, nor show any interest in doing these things. They drive trucks around because it's 'cool'.
TriShield makes an excellent point. There are those who don't NEED these. As a result, this will slow down the market for those that don't NEED these vehicles. He's not saying that we should prevent people from buying trucks, SUV's, etc.
If you NEED one, then you should take no offense to that comment. If, however, you don't need one, then buy one anyways. Remember, this is the USA and we are allowed to have differing opinions!
Guenther @ May 19th 2008 3:13PM
Ray, just because most of us support your right to drive whatever you want, doesn't mean we have to support, or even approve of it. Ugg and TriShield's right to freely express their views, whether in an online forum, or to your face in a parking lot, is in no way less important than your right to drive what you want to.
MemphisNET @ May 19th 2008 3:30PM
David/TriShield +1.
PJ @ May 19th 2008 3:53PM
Exchanges like this always make me die a little inside as an American.
It's stunning that the "freedom" many Americans get the most animated about is their entitlement to consume, judgment-free, whatever consumer products make them happy.
Heaven help us if that's what coming generations think democracy is.
C.W. @ May 19th 2008 4:42PM
it's even more stunning to me that someone can say theyre an avid outdoorsman and drive a toyota... you say you "need" the toyota to pull your camper, etc... if you need a mans truck, then why dont you buy one? Ford and GM make a great mans truck.
steveo391 @ May 19th 2008 5:25PM
I'm with ray on this one, let people buy whatever the heck they want. If anyone told me what I can or cannot buy I'd probably run them over with my truck.
david @ May 19th 2008 10:49PM
C.W. thank you for another intelligent reply.
Maybe I should say 'I prefer'?
Once again, the USA, we can have differing opinions. I don't need a big truck, nor do I want one. My Toyota does just fine for what I do. I don't haul 4 guys around, and my camper doesn't weigh more than 800 lbs. While I like some of the full size pickups out there (not just the tundra either so don't start whining about that), I simply do not need that big of a truck.
Hop off your brand bashing high horse and give it a rest buddy. I care very little about what other people drive.
Maybe you should try that, you'll tend to make more friends and not be looked at like an a-hole.
dejal @ May 19th 2008 6:39PM
Ray doesn't have good people skills. Ray is a thug.
Take your meds. You need help.
I'll pray for you.
jp @ May 19th 2008 8:49PM
Ray - of course, Obama is interested in what you drive:
"We can't drive our SUVs and eat as much as we want and keep our homes on 72 degrees at all times ... and then just expect that other countries are going to say OK," Obama said.
http://afp.google.com/article/ALeqM5h-wpxs1Re-8vx2Zk5xnYygW1W67w
Judy Zik @ May 19th 2008 10:49PM
Nobody is telling anyone what they HAVE TO drive.
However with gas prices up the posers will cheap out and buy something more sensible to their needs. People who need trucks will still buy trucks but they may also economize and buy the truck they actually need instead of the Super Duty King Ranch with a tool box and a ladder in the back.
Yesterday I saw a woman with 6 inch heels driving a brand new white Suburban 4X4 at the grocery store. The truck was completely spotless and had obviously never seen a gravel road let alone off road. She had a guy from the store helping her out with her cart of groceries. When she opened the door there sat her two small children unattended while she was shopping strapped into their car seats watching a movie. These are the kind of people who might grow a brain cell and realize they don't need a 4X4 Suburban to transport two kids and 5 grocery bags.
Corey W. @ May 20th 2008 9:20AM
I guess some of you have forgotten you leave in a capitalist country that gives people to right to buy whatever they want. It's amazing, the average joe's attack each other on blogs but everyday still put money in the pockets of entertainment companies, actors, sports entertainment..... Have you see the stuff they buy/waste with your money?!?
And JP, what's your point in posting the quote from Obama, it was about being leaders in global warning, not dictating what people should drive or do.
david @ May 20th 2008 11:45AM
Corey W.
I very much believe in capitalism, and this article proves it is still alive and well. The price to own a truck/suv is skyrocketing right now due to the cost of fuel, as a result, fewer people are buying them.
Ray has every right to own a truck or an SUV for whatever reason he wants. Hell, he can go burn 50 gallons of gasoline in his back yard for all I care.
Ray seems to not understand the story at all. I'm sure he feels that this is an attack on his 'right' to own what he wants, but it isn't.
I'm completely against telling people what to drive, etc, etc. as I'm sure you and Ray are. If I could afford a Koenigsegg CCX, I'd sure as hell own it. Sure I definitely don't need it, and yup, it gets terrible mileage, but if I have the money, why not!
Thedevil @ May 19th 2008 2:48PM
As always,Autoblog late to the party.
not just last month Autoblog.
http://www.autoobserver.com/2008/04/honda-accord-be.html