Markup Much? Dealer demands $155k for Shelby GT500KR
When I first gazed upon the Shelby GT500KR at a Ford event, I leaned over to fellow blogger Sam Abuelsamid and told him that dealers would try to get $100k for the limited edition road-ruling 'Stangs. Well, as it turns out it wasn't even a ballpark guess, as Lone Star Ford is looking to fetch $155k for his allotted KR on eBay. That's almost double the KR's $79,995 MSRP, but with only 1,000 special edition GT500's scheduled for this year, there is bound to be drastic markup. It is worth pointing out that the Ford GT's MSRP was roughly $155k, and for the same price you can get a BMW M3, a Mustang GT500, and one hell of a vacation.
If money means little to you and you're seriously thinking about shelling out $155k for this Shelby GT500KR, you won't find out a whole lot of information on the eBay page. Part of the reason for that is because Lone Star Ford hasn't yet taken delivery of the 540 hp Mustang that's up for auction. It also explains why the dealer has a photo of a standard GT500 sticker instead of that of the $80k KR.
Gallery: First Drive: 2008 Shelby GT500KR
[Source: eBay via Carscoop]
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Reader Comments (Page 1 of 3)
Dave in MI 10:14AM (5/19/2008)
The only thing funnier than a dealer marking up over sticker is that some people pay it. Tweedledee is looking for a dance partner...
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PauloBecker 10:45AM (5/19/2008)
Actually, I can think of one thing even funnier: when they put up an auction starting under the MSRP, and it turns out that the best offer doesn't reach the sticker price.
Like that guy who had to fight the dealer to get his BMW recently.
geo.stewart 11:08AM (5/19/2008)
i remember getting a Gr Caravan when the PT cruiser came out and was able to get nicely appointed van cheaper than they were selling the PT Cruiser, AND they were getting it.
of course, you can still walk into a Honda dealership and see 'market adjustment' on a stock Civic, not an Si, so its not limited to mftr, or mftr country, but limited to ones with dollars, not sense.
BigMcLargeHuge 10:16AM (5/19/2008)
This dealer is trawling for a big SuckerFish.
You can't blame the dealer for trying to make a profit, but whomever buys this car will have gotten taken for a ride, and I don't mean in the car.
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Borat Sagdiyev 10:18AM (5/19/2008)
Might as well go buy a more capable car like a Vette, and tell those clowns to go pound sand and keep it.
I could remember when Chrysler was selling the Viper GTS, and the owner of the dealership had bought one and showcased it in the showroom. They were selling it for $100K mark-up, B.S. if you ask me.
I would really nice to buy cars directly from the factory at a discount price, I believe you can do that in Europe, if I am not mistaken.
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GTRfan 12:03PM (5/19/2008)
In Europe, or at least in France where I live, the prices are fixed by the manufacturers, then it's up to the buyer to negociate a discount (easily up to 15%) with the dealer. But a dealer doesn't have the right to mark-up a car price... unless he wants to take the risk to lost its concession.
For instance, on April 2nd, I ordered a Nissan GT-R for the tag price of €77,200, which is more than what you guys are going to pay for it in the US... or not depending on the dealer's mark-ups.
Vetmstr 10:22AM (5/19/2008)
lol lol wow that is crazy...there is so many better cars to buy. Please keep us posted as to whether someone does or does not buy it.
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rahrahcheneyrahrah 10:23AM (5/19/2008)
whoever pays that much for a mustang should be shot
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Andy 10:25AM (5/19/2008)
Autoblog... Déjà vu?
http://www.autoblog.com/2008/05/04/and-you-thought-79-995-was-crazy-gt500kr-for-sale-on-ebay-for/
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Allan 10:46AM (5/19/2008)
Ya, I thought this seemed a bit familiar. It wasn't even ended and relisted... still the same one.
CBXweb 10:41AM (5/19/2008)
I can not fathom what dealers are going to try to mark up the Nissan GT-R at.
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Berto 6:44PM (5/19/2008)
Probably about 155K and your firstborn.
KT 10:45AM (5/19/2008)
Also, keep in mind that dealer cost on this is probably in the mid to high $60's. So they would almost be clearing a cool $100k on this one vehicle!
And they wonder....
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BMWsRock 10:47AM (5/19/2008)
Are they high?! ;) Really, that's a lot of cash for that car. I would much rather get a Lamborghini or Ferrari for that much or maybe a Nissan GT-R and a new M3 :)
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zamafir 10:54AM (5/19/2008)
what new lambo or ferrari can u grab for 155k? None.
Though I'm with you for that price i'd just pick up an R8 and a TT for the weekends, or a GT-R and invest the rest. Utter stupidity.
mk 10:56AM (5/19/2008)
more than 150k for a car that shares a lot of parts with a 20k "secretary's car" version?
... for a car with a live-axle, and unpainted barn-door side mirrors, and stiff, cold-fish interior materials, regardless of the "design"...
No friggin' thank you.
Have these people even heard of the V8 M3, let alone the Aston Martin Vantage V8?
No way I am buying a Mustang V8 over an Aston Martin V8, especially if the Mustang costs MORE!!!
150k can buy a very nice Vantage V8 with Prodrive goodies and a bit more wick on the V8.
A sucker and their money are soon parted, and there is one born every minute.
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Will 12:38PM (5/19/2008)
I'm with you on the Prodrive Aston.
$155k for any Mustang that isn't plated in gold and encrusted with precious stones is a waste of money.
Francis 10:56AM (5/19/2008)
I just don't understand why manufacturers do this.
Customers hate +MSRP markups, because it just feels like you're getting ripped off. The manufacturer doesn't benefit from the price gouging, it all goes to the dealer.
Does anyone honestly like that their car is so rare and collectible that they had to pay a markup on it?
The reviews I've read on the GT500KR is that it's the best factory mustang ever for the track. Does it really make sense to make sure only a small number of people get to see and drive it?
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Jeff 11:04AM (5/19/2008)
What's the difference between a catfish and a car salesman?
One's a slimy bottom feeder and the other one is a fish.
'nuff said.
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Corey W. 11:26AM (5/19/2008)
A vehicle selling for close to double it's MSRP price will not make it an instant classic, give it about three years, then see what they can sell it for..... You know what they say... " A fool and his money...."
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