• May 19, 2008
Click above for a high-res gallery of the Ford Kuga

Nary a month week day goes by that we're not told of the imminent importation of Ford's grass-is-greener Euro models. The Fiesta has been approved for U.S. consumption in 2010, and even though we've heard the Focus shtick before, it would appear that it's finally coming to fruition in late 2010 or early 2011. But Ford can't rely on just one product to justify sales of the next-generation C1 platform in the States (there's also the Volvo S40/C30 and Mazda3), so it's looking to bring two other Blue Oval-branded models to justify the expense.

Speaking with Automotive News, Ford's president of the Americas, Mark Fields, confirmed that the U.S. is slated to receive multiple C-segment vehicles that have already debuted in Europe and Japan. The first vehicle that could conceivably be brought to market is the recently released Kuga crossover, which shares the C1 platform and could be marketed as the next Escape or Mercury Mariner if we're lucky. The second model is the Ford C-Max, which is a more modern take on the traditional people mover, and would provide SUV refugees a compelling case to downsize their rides into anything but a minivan.

Fields didn't divulge when the European product onslaught would take place, but it's a safe bet that if either vehicle immigrates across the Atlantic, we'll be seeing them around the turn of the decade.



[Source: Automotive News – Sub. Req.]


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  • 34 Comments
      • 6 Years Ago
      Please do... the Kuga is ford's sexiest looking SUV and if does come to the US im sure it will be a hit
      • 6 Years Ago
      Oh, the Kuga is an exciting little SUV. This is a very positive move!
      • 6 Years Ago
      Asleep at the wheel.

      We've been begging Ford to bring over the Euro models for years, and what is their response? 3 years from now. Which means that they just made the decision in the last couple months.

      What a bunch of frickin' morons.
      • 6 Years Ago
      I dont see the C-max making a big splash unless the Rondo takes a sudden uptick. The Kuga would make an excellent Escape replacement or mercury sidekick depending on Ford handles the euro entries (Ford replacement or Mercury line, depends on build costs).
      • 6 Years Ago
      I think the C-Max is a good idea. Although the demand is very high in Europe, so they'd have to make it here. Which means they'd probably change it, decontent it.

      I foresee Ford screwing this up.

      C-Max is an awful name, and I wish people would get into minivans instead of jacked up mini-SUVs, but from a car makers perspective, they have to make what people will buy not what I want them to buy.
        • 6 Years Ago
        I see the c-max as a mazda5/Rondo/Journey competitor. That being said, those micro-van/mega-wagon segments are pretty much the ground for young families.... and I predict they will take off like a bat outta hell. Because they are pretty much minivans that don't look like minivans...

        They get worlds better gas mileage than the superjumbo Caravan, Sienna, Odyssey, and Entourage or the CUV's like the CX-5, Edge, Equinox/Vue/etc.... They have high seats that are perfect for kid-placement and belting without having to be bent at the waist for 3 minutes... and the kids will be able to fit in the back and very-rear seats for the next ten years.

        I see the C-Max fitting right in, especially if it is seen as a cheaper if not less-powerful Mazda5 with SYNC.... Heck... Nissan might bring back the Axxess.
      • 6 Years Ago
      Thats Great News, Ford America could use some help, the Kuga looks perfect.
      • 6 Years Ago
      If Ford were to bring over the Kuga in its current configurations as sold in Europe, I would gladly trade in my American made, Japanese brand, Nissan Frontier.

      It looks cool and definately does not look like the boring square box stuff Ford is trying to sell the American public.

      • 6 Years Ago
      I am sure they will bring them over, not invest in selling them, and then let them fall behind. Then they will whine about foreign competition.

      Seen it before.
      • 6 Years Ago
      Why do European nameplates sell the same models here as they do at home without fxxking them up? When they make vehicles for the US (3 series, X5, ML, R, GL) they may restrict the options but they don't change the sheet metal apart from the license plate. They don't change the name (well most of the time - the Passat was the Quantum for a while) or include some pathetic engine (VW's 2.5l 5cyl) that no one else would take. GM takes the Antara (Vue) puts in a pushrod V6 and automatic and makes a drunken slug out of what was a sprightly CUV. C-Max and Kuga sound dumb but WTF give it a try. And don't force automatics on everybody and include some of the smaller gas engines. Lastly, Ford used to market manual transmission cars with some type of "Sport" moniker. I know that it was applied to 4cy Faimonts with manual trannys. I know most folk are trying to forget Fairmonts but it's Fox chassis was the basis for the Mustang up to the current generation.

      Honda's Fit has shown that there is a market for zippy space efficient cars with dumb names. I have one, the few times I wish I had more than 107hp is offset every time I fill up and get another 34mpg.
      • 6 Years Ago
      Um, yeah....source...That's the first I've heard of phasing out Mercury.....
      • 6 Years Ago
      These European Fords are going to be sold as what they are, Fords. Mercury isn't getting them as they are planning on phasing it out.
      • 6 Years Ago
      You know I would be happy if the Kuga made it's way here because that would be a perfect little SUV. Just please Ford NA DO NOT TOUCH THE EXTERIOR or make the automatic the only option. I also don't want to see any more of that ugly 3 bar grille designs on any more of these vehicles. The only thing you can be allowed to touch would be some of the engine choices.
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