No automaker knows how to hock its brand image like Ferrari, perhaps because no automaker has a brand quite worth selling like the Prancing Horse. That stallion has been plastered on the sides of laptops, cell phones, home gyms and even Segways. And wherever the Ferrari logo lands, you can also expect a commensurate rise in cost to follow. Take the Meridian F80, for instance. We told you about this Ferrari red home entertainment system over a year ago. It receives all kinds of radio waves, plays CDs and DVDs, and packs 80 watts of audible power into what we previously described as a "super-sized snow globe shape". Meridian and Ferrari have finally come together on an MSRP for the F80, which at $2,995 is probably the same price per pound as an actual F430.
[Source: Engadget]
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Reader Comments (Page 1 of 1)
Digitalrailroader @ May 18th 2008 3:43PM
It Looks like the Radio from the Video Game Portal
Tai @ May 18th 2008 4:06PM
This thing better wash my dishes and do my laundry as well for that price.
High @ May 18th 2008 4:17PM
This serves only to cheapen the Ferrari name.
Drewboy @ May 19th 2008 8:23AM
I really wouldn't say that. Meridian is the Ferrari of audio/video equipment.
CarbonBlack @ May 18th 2008 4:32PM
Brand Whores of the world rejoice
dturbeville @ May 18th 2008 4:42PM
I've heard this system, and it actually sounds phenomenal.
Reader @ May 18th 2008 10:20PM
Even if it does, a great band prostituting itself to this extreme is the same as it is with actors. After some time they'll have completely destroyed their name, or at least belittled it.
Brett- BMW Advo @ May 18th 2008 4:51PM
are you telling me this thing doesnt play an iPod? what a waste!
rip @ May 18th 2008 5:10PM
Whenever I see Ferrari branded anything, all I can think of is some greasy goomba in a Ferrari track suit on the boardwalk in Atlantic City.
cameron42985 @ May 18th 2008 5:14PM
Slow news day indeed.
Gek @ May 18th 2008 6:06PM
I remember Ferrari was ready to sue that guy who made a Limo out of his own Ferrari. Can't stand this company, yes they make great cars, but no morals.
TigerMil @ May 18th 2008 6:59PM
AFAIK they don't even make great cars anymore. Greasy Gumaches don't even drive them, they collect them.
Used Ferraris are ok...15-20 years old that you can still work on without having to sleep in terror that some pos Italian electronics is going to go south, taking your F-car with it. Maranelli is Italian for Lucas, don'tcha know it!
Travis @ May 18th 2008 7:04PM
John, you've got a misspelling, it's spelled "whore", not hock.
MajorGeek @ May 18th 2008 7:22PM
Like most auto enthusiasts, I can only say lol. Really, what sort of person who can afford a Ferrari would actually buy one and be proud of it. They have whored that logo more then any other car brand I know. Sad part is they brand items with a paint scheme, nothing more. The Segway and laptop for example were not faster nor special over any other Segwayor laptop. Since I own a Segway and computers are my business, these 2 stood out in the crowd as a joke. I dont know anyone who buys this Ferrari branded crap.
hosss @ May 22nd 2008 9:12AM
Allegedly the Ferrari connection is legit. Meridian wanted help from someone with material science expertise to contain genuine high end hifi in a small package without causing all the vibrational problems usually encountered and Ferrari had the expertise required. Mind you, I'd still feel like the twat with a Ferrari puffer jacket if I bought one.