Win a free GPS from Gadling!

GM to move Opel upmarket in Europe



Opel experienced an 8-percent sales dip in Europe in the first quarter, and designers at GM plan to give the storied German brand some of its mojo back by moving design and content upscale. GM says the move upmarket will result in a relatively inexpensive one- to three-percent price hike, but in return customers can expect sexier sheet metal, better packaging and more technology. The move makes sense as GM's value-conscious Chevy brand has steadily increased its presence across the Atlantic, giving the General the opportunity to push Opel up the automotive food chain. GM's plan is already underway, too, as the gorgeous Insignia is due to hit the showroom floor before the end of the year.

The great part about GM's plan to give Opel luxury looks and more inventive interiors is that we'll continue to see better Saturn cars and CUVs here in the States. And that's saying a lot, considering Saturn already looks fresher than most brands on the market today.


[Source: Auto News (subs req'd)]

Related Headlines

Subscribe to these comments

Reader Comments (Page 1 of 2)

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br> tags.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

New Users

Current Users


Autoblog Features





Featured Galleries

London Motor Show 2008
Mercedes-Benz SL65 AMG Black Series Wallpaper
IIHS side crash test -  small pickups
Ford Mustang AV8R
TechArt GT Street RS
In the Autoblog Garage: 2009 Nissan GT-R
RCA Eco-Friendly Concepts
Ego Bentley Laptop
Honda OSM Concept
Lotus Evora
2010 Chevrolet Camaro: Live Reveal
2010 Chevrolet Camaro

 

Find Your Next Car


Sponsored Links

Autoblog bloggers (30 days)

#BloggerPostsCmts
1Damon Lavrinc1005
2Noah Joseph830
3Jeremy Korzeniewski749
4Chris Shunk731
5Dan Roth5616
6Alex Nunez5032
7Drew Phillips383
8Jonathon Ramsey380
9Sam Abuelsamid286
10Michael Harley289
11John Neff236
12Sebastian Blanco100
13Chris Tutor80
14Merritt Johnson84
15Frank Filipponio72
16John McElroy20
17Justin Gardiner10