Lamborghini picks L.A. for new HQ location

by Merritt Johnson on May 12th 2008 at 10:58AM

Some automakers might be concerned over California's fight for an EPA waver, but Lamborghini isn't one of them. Regardless of government-imposed regulations, the Italian exotic car maker knows that the luxury market will continue to demand high-powered vehicles available in every color found in a Skittles bag. That is why Lamborghini has chosen the Los Angeles area, Santa Monica specifically, to house its brand new headquarters for North American sales operations. It is the company's first business venture outside of Italy, and it happened in this country mainly because the continent comprises a 41-percent market share of all Lamborghini's sold in the world. The sunshine state alone accounts for more Lambo sales than most entire nations, hence the reason it won out in the race for office location.

[Source: Automotive News - sub. req'd]

Tags: headquarters, lamborghini, north america, NorthAmerica, sales, santa monica, SantaMonica

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Reader Comments (Page 1 of 1)

printerror 11:04AM (5/12/2008)

Um, isn't FLORIDA The Sunshine State? I grew up there, and it certainly says it on my license plate.

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MikeofLA 11:17AM (5/12/2008)

Florida is the Sunshine state, yes... but we have more of it here in LA then anywhere else in the US. I wonder if their hiring! I'm in sales =D

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BrokenMonkey 12:38PM (5/12/2008)

Can you see any of it through the polluted air?

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rsfourever 11:21AM (5/12/2008)

i'm surprised they didn't put their N.A. headquarters with Audi in DC... i guess they want to differentiate?

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Soccer Mom 11:22AM (5/12/2008)

In addition to moving to L.A. Lamborghini decided to amend its logo. The new logo will have the familiar charging bull carrying a head of the Governor Schwarzenegger on its horns.

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The Mac Junkie 11:23AM (5/12/2008)

Umm.. California is the Golden State, not the Sunshine state...

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CBXweb 11:34AM (5/12/2008)

Not to sound like a forum kid but... x2. Change it before the wankers come on here.

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TBlueMax 12:22PM (5/12/2008)

Merritt, if you're updating the post... how about adding the "i" into waiver (first sentence).

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porschedevotee 2:10PM (5/12/2008)

Everything stated above: seconded.

Oh, and with regards to this: "the continent comprises a 41-percent market share of all Lamborghini's sold in the world", does that mean this office is going to serve Canada and Mexico as well? If I lived in Canada, I would fly down to the dealership, pick up my car and take Highway 1 all the way back up :) I'm sure they have their own dealerships, but you can't beat the trip!

P.S. The plural of Lamborghini is Lamborghinis, no apostrophe. You should never add apostrophes when pluralizing.

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superdoppler 5:01PM (5/12/2008)

I don't know where their information came from. Lamborghini's North American HQ used to be in Jacksonville, FL.

http://findarticles.com/p/articles/mi_hb5553/is_199406/ai_n22297015

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