http://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/ Autoblog Comments for http://www.autoblog.com/media/feedlogo.gif http://www.autoblog.com en-us Copyright 2008 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/http://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/May 7th 2008 12:00PMhttp://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/http://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/
Both Mercedes-Benz (especially AMG) and IWC are known for their technical expertise in engineering. Beyond that basic similarity, they both are approximately equal in their brand cachet within their respective markets, at or near the top of the volume-produced luxury/sport markets for cars and watches.

Although the car does not resemble the watch and vice versa, if you were familiar with the history and reputation of both brands, this combination would be an obvious natural.

Incidentally, although IWC is a swiss watchmaker. All of the swiss watchmakers are generally divided into either the French-Swiss or the German-Swiss, with most of the upper-tier watchmakers leaning toward the French-Swiss. IWC falls into the German-Swiss category so their pairing with a German automaker is yet another natural fit.

More info on IWC at: http://en.wikipedia.org/wiki/International_Watch_Company]]>May 7th 2008 12:45PMhttp://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/http://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/May 7th 2008 4:54PMhttp://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/http://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/May 8th 2008 4:14AMhttp://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/http://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/May 7th 2008 12:03PMhttp://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/http://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/May 7th 2008 12:06PMhttp://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/http://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/May 7th 2008 12:34PMhttp://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/http://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/May 7th 2008 12:59PMhttp://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/http://www.autoblog.com/2008/05/07/time-is-money-mercedes-benz-reveals-sl-63-amg-edition-iwc/May 7th 2008 6:33PM