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Rob Thomas @ May 6th 2008 6:17PM
Why in God's name would Ferrari feel the need to partner with Chevy? Ferrari's inital problem with slating a car below the F430 was tarnishing the value of the brand. A Chevy-Ferrari cumulative effort would only compund that effect. This whole idea kind of contradicts your exlamation of your vast knowledge of marketing. Somebody needs to go back to B-school...