While it's well-known that Chrysler is working hard to shrink non-core costs, the 70-vehicle museum only has six full-time employees, which doesn't meaningfully impact the bottom-line. The program is strictly voluntary as well, so no dealers will be unwillingly hurt during the funding of this museum.
[Source: Automotive News
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Chrysler's over-sized dealer-body has been struggling with the Pentastar's shrinking market share, but that's not stopping Chrysler brass from asking them for donations for the newly non-profit Walter P. Chrysler museum. Dealers are being asked to contribute $5,000 apiece to help keep the museum up and running, and in turn Chrysler is changing the museum's name to the Walter P. Chrysler Founding Dealers Society. Dealers that participate in the program will get their name added to the Founding Dealers Society Donor Wall.