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Chrysler's over-sized dealer-body has been struggling with the Pentastar's shrinking market share, but that's not stopping Chrysler brass from asking them for donations for the newly non-profit Walter P. Chrysler museum. Dealers are being asked to contribute $5,000 apiece to help keep the museum up and running, and in turn Chrysler is changing the museum's name to the Walter P. Chrysler Founding Dealers Society. Dealers that participate in the program will get their name added to the Founding Dealers Society Donor Wall.

While it's well-known that Chrysler is working hard to shrink non-core costs, the 70-vehicle museum only has six full-time employees, which doesn't meaningfully impact the bottom-line. The program is strictly voluntary as well, so no dealers will be unwillingly hurt during the funding of this museum.

[Source: Automotive News - Sub. Req.]

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    • 1 Second Ago
      • 7 Years Ago
      I graduated from Walter P. Chrysler Memorial High School.
      • 7 Years Ago
      donations will mostly go towards keeping their stargate functional.
      • 7 Years Ago
      Ahhahaha - I hope this now-nonprofit museum charts the events that lead to its topic company becoming now-nonprofit.
      • 7 Years Ago
      So this is the pitch to dealers from the New New Chrysler?

      "We may eliminate your ass, but would you mind ponying up five large for this museum of ours that we decided not to fund anymore because it is not contributing to the bottom-line???"
      • 7 Years Ago
      how or why would a chrysler dealer contribute $5,000 when they are going broke or being told by chrysler to close there doors???
      • 7 Years Ago
      Seems worth it, unless I found out my dealership (if I were a Chrysler dealer) is on the chopping block.

      Only seventy vehicles? Seems scant.
        • 7 Years Ago
        Probably mostly contrived of K-car variants.