
Toyota announced a raft of mid-model year price increases today for cars and trucks across its lineup and including the Lexus brand, as well. You can check out all the increases below and after the jump, though note that the only 2009 model to receive an increase is the Camry, which goes up by $200 to $18,920 for the gas model and $300 to $25,650 for the Camry Hybrid. Also note that the little Yaris and popular Prius received price increases. The 2008 Yaris sedan is up $200 to $12,425, the Yaris liftback up $200 to $11,550 and the Prius is up $400 to $21,500. This comes after an amazing month of sales in April for both gas sippers in which 45.9% more Yaris and 53.8% more Priuses were sold on average per day.
Toyota (not including $660-685 for delivery charges)
2008 Yaris – (sedan) up $200 to $12,425 and (liftback) up $200 to $11,550
2008 Prius - up $400 to $21,500
2009 Camry – up $200 to $18,920 (Hybrid up $300 to $25,650)
2008 Solara Coupe and Convertible – up $250 to $20,180 and $27,440, respectively
2008 RAV4 – up $250 to $21,500
2008 Highlander – up $200 to $27,500 (Hybrid up $500 to $34,200)
2008 FJ Cruiser – up $500 to $23,045
2008 Tundra – up $100 to $24,440
Follow the jump for a list of Lexus price increases, as well as the official word from Toyota with more details on the price increases.
[Source: Toyota]
Lexus (not including $660-685 for delivery charges)
IS – up $300 for all models
ES 350 – up $300 to $34,120
GS – up $400 for all models
LS – up $900 for all models
SC 430 – up $900 to $66,355
RX 350 – up $200 to $37,70
RX 400h – up up $300 to $41,580
GX 470 – up $500 to $47,315
LX 570 – up $900 to $74,700
PRESS RELEASE
Toyota Announces Mid-Year Pricing on Certain Toyota and Lexus Vehicles
May 2, 2008 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., announced new manufacturer's suggested retail prices (MSRP) today for certain Toyota and Lexus vehicles, effective mid- to late May 2008.
Toyota Division
At this time, pricing for the all-new 2008 Sequoia full-size sport utility vehicle (SUV), the 2008 Tacoma pickup truck, the all-new 2009 Corolla compact car and all-new 2009 Matrix crossover utility vehicle pricing remains unchanged.
The base MSRP for 2008 Yaris sedan will receive a new price of $12,425, an increase of $200, or 1.6 percent. The 2008 Yaris liftback will list a new base MSRP of $11,550, an increase of $200, or 1.7 percent. The MSRP for the 2008 Prius will carry a new base price of $21,500, an increase of $400, or 1.8 percent.
The 2008 Camry Solara coupe and Solara convertible increase by $250 or 0.9 percent and gain new base MSRPs of $20,180 and $27,440, respectively. The 2008 Avalon will post a new base MSRP of $27,325, an increase of $250, or 0.8 percent.
The only 2009 model year Toyota vehicle to receive a price adjustment is the Toyota Camry. The gas model increases $200 or 0.9 percent and carries a new base MSRP of $18,920. The hybrid model, which was introduced as a 2007 model in late 2006, increases by $300 or 1.1 percent and carries a new base MSRP of $25,650.
The 2008 RAV4 compact SUV price increases by $250, or 1.1 percent, and will receive a new base MSRP of $21,500. The Highlander midsize SUV gas model posts a price increase of $200, or 0.7 percent, and will carry a new base MSRP of $27,500; and the hybrid model posts an increase of $500, or 1.3 percent, and will have a new base MSRP of $34,200.
The 2008 FJ Cruiser MSRP increases by $500, or 2.1 percent, with a new base MSRP of $23,045. The 2008 4Runner carries a new starting MSRP of $28,415, which represents an increase of 1.3 percent, or $400. MSRP increases by $900, or 1.4 percent, for the all-new 2008 Toyota Land Cruiser, with a new base price of $64,100.
In the full-size truck category, the 2008 Tundra increases by $100 and will carry a new base price of $22,390, an increase of 0.3 percent. Pricing for 2008 Sienna increases by $100, or 0.4 percent, and will have a new base MSRP of $24,440.
Toyota MSRPs do not include a delivery, processing and handling (DPH) fee of $660 for passenger cars and $685 for light trucks. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
Lexus Division
Lexus also announced new MSRPs for select 2008 model year luxury vehicles and the 2009 RX 350 luxury utility vehicle. Currently, pricing for 2008 Lexus IS F high-performance luxury sports sedan remains unchanged.
The IS entry luxury sport sedans will increase 0.9 percent overall, or $300. The IS 250 rear-wheel drive model with a manual transmission will carry an MSRP of $30,855, while the IS 250 rear-wheel drive automatic will have an MSRP of $32,025. The IS 250 all-wheel drive and the IS 350 models will have MSRPs of $34,485 and $36,305, respectively.
The ES 350 entry luxury sedan MSRP will increase 0.9 percent, or $300, to $34,120.
The GS 350 and GS 460 luxury sport sedans will increase 0.9 percent overall, or $400.The GS 350 rear-wheel drive and all-wheel drive models will carry MSRPs of $44,550 and $46,500, respectively. The GS 460 will carry a base price of $53,020. The GS 450h hybrid model will increase 1.6 percent, or $900, to $55,800.
The MSRP for the LS 460 flagship luxury sedan will increase 1.4 percent, or $900, to $62,900 for the LS 460 and $72,900 for the LS 460 L. The MSRP for the LS 600h L hybrid will increase 0.9 percent, or $900, to $104,900.
The SC 430 luxury hardtop convertible will increase 1.4 percent, or $900, to $66,355.
The RX 400h hybrid luxury utility vehicle MSRP will increase 0.7 percent overall, or $300, to $41,580 for the RX 400h front-wheel drive model, and $42,980 for the all-wheel-drive model. The 2009 RX 350 luxury utility vehicle MSRP will increase 0.5 percent, or $200. The front-wheel-drive RX 350 will have an MSRP of $37,700, while the RX 350 all-wheel drive will carry a base price of $39,100.
The GX 470 luxury utility vehicle will carry an MSRP of $47,315, an increase of 1.1 percent, or $500.
The LX 570 luxury utility vehicle will increase 1.2 percent, or $900, carrying an MSRP of $74,700.
Lexus MSRPs do not include a delivery, processing and handling (DPH) fee of $765.
Scion
Scion recently announced price adjustments for 2009 model year xB and tC on April 11, 2008. Additional pricing information on 2009 Scion xD will be announced in summer 2008.













Reader Comments (Page 1 of 2)
tbss_in_the_D @ May 5th 2008 1:03PM
We can thank the price of steel and other raw materials for this.
geo.stewart @ May 5th 2008 3:44PM
try the declining dollar?
steel prices would effect everyone, and yes they are going up as demand for all those terrific Indian and Chinese autos that everyone is eyeing and thinks is wonderful for them
US needs to evolve past the standard auto print so we dont keep getting sucked into that
tankd0g @ May 5th 2008 3:51PM
GM wishes that excuse would work on it's own customers.
iQuack @ May 5th 2008 1:12PM
Blame the Federal Reserve Bank for expanding the money supply too much too fast.
Fingers will point in all directions as prices rise, but the Fed is the engine of inflation.
Torrent @ May 5th 2008 1:12PM
Like Lexus really needs more money. Not like anyone's gonna buy an SC or LX anyway.
Toyota: Modest price upgrade, but it doesn't bother me. Mainly because I'm not in the Market for a Toyota.
why not the LS2LS7? @ May 5th 2008 1:16PM
Hello weak dollar!
This will be a boon for domestic automakers. Well, it would be if the UAW weren't trying to put them out of business.
Kotse @ May 5th 2008 1:16PM
Two words: Dollar Depreciation
SPG @ May 5th 2008 1:26PM
Ouch, in the same month that we read the reports that Toyota's are sitting on lots for longer then usual.
captainslow @ May 5th 2008 2:05PM
Prius and Yaris sales were up 50% in April.
The article you're thinking of was referring to Toyota trucks.
tekdemon @ May 5th 2008 3:36PM
Toyota's raising prices on their cars because they're selling well...possibly to help compensate for the fact that trucks and large SUVs are sitting around.
Frank @ May 5th 2008 9:27PM
i hope toyota goes under personally, cars w/ zero engagement / personality. they look pretty, thats it.
FThorn @ May 5th 2008 1:26PM
Another good incentive to make things here.
djSyndrome @ May 5th 2008 3:09PM
You mean like most Toyotas already are?
FThorn @ May 5th 2008 9:27PM
Yes.
My cousin is the tour guide at one plant. Nice man.
I'm not just talking autos here. I mean anything and everything. That's the good part of this side of the falling dollar.
Okay, they should make MORE CARS here than they already do, and they make plenty now.
How was that?
I like manufacturing. It's my degree. But it never paid me what I needed.
Khanh @ May 5th 2008 1:27PM
Doesn't Toyota own/make Scion too? Are Scion prices not going up?
djSyndrome @ May 5th 2008 3:10PM
RTA. 2009 tC and xB prices were announced a little while ago. The 2009 xD (and its attendant price increase) will come later this summer.
Alex @ May 5th 2008 1:47PM
I was going to buy a Yaris, then i drove one. Sloppy transmission and an uninspiring engine. Still, for the price (even now) its a solid commuters car. I bought a Triumph instead.
Kowell @ May 5th 2008 1:48PM
I was wondering why Toyota accesories prices had gone up almost 30-50% on their website over the weekend...
KT @ May 5th 2008 1:59PM
It doesn't matter where it's built the money made here is converted to yen (haven't you noticed they report earnings in yen).
The fleecing of the lemmings is drying up and they're getting scared. Hard to believe they're even marking up the Tundra. That's ballsy.
psarhjinian @ May 5th 2008 2:22PM
Actually, it does matter where it's made:
* If Toyota America needs to buy product from Japan, it costs more. If it buys from local suppliers or local affiliate plants, currency fluctuations don't hurt. Not paying (or worrying about) logistics is nice, too.
* Operating costs are (currently) lower in the US, no small thanks to the weak US dollar.
There is a hit when revenue is transferred back Japan, but it's more than offset by costs: the bulk of a vehicle's selling price is cost, not profit. For that reason, it's not suprising to see the Yaris go up, but it is odd to see the Tundra do it.
What would be happening here is the same sort of poaching that happens in Canada: the currency weakens and prices are adjusted as it's judged acceptable by marketing that this increase will be swallowed by the consumer. That this price will be brought down when the opportunity arises is fairy-wishes. This is a margin grab, pure and simple.
The right thing to do is use Freight charges to reflect currency fluctuations, raising and lowering it as needed. Of course, automakers already gouge on F+PDI and have for years--that particular trough is already empty.