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Subscribe to this threadHonda Legend facelift leaks out
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Brad @ May 7th 2008 4:28AM
Some of you are on the right track...we did a case on this in my marketing strategy class. They found that consumers really associate the alphanumeric naming scheme with luxury cars, and the Legend, et. al. weren't cutting it. Once they switched, sales shot through the roof and people started saying they drove an Acura instead of a Legend, thus reinforcing the brand name and building brand equity. It's super lame marketing speak, I know, but that's what happened.