• May 5, 2008
A tight credit market, slumping construction, an economy on bed rest, an end-of-model year, and high gas prices mean one thing for pickup trucks: lots of brand new trucks waiting for buyers. Dealers trying to shift their 2008 Dodge Rams before the 2009s arrive are taking as much as $13,000 off the bill to try and convince buyers to come forth. That means you can get a Dodge Ram 1500 Quad Cab SLT 4x2 for $19,995, instead of $32,795.

With consumers being more picky about what and when they buy, it also doesn't help that dealers really don't want trade-in trucks either, since they can't do anything with them. What Dodge dealers hope for now is that Chrysler will manage the build-out of the 2009 models to give them a chance to get rid of the 2008s. Chrysler says it has a plan that will keep it competitive and keep the changeover orderly. For now, the Ram is the most heavily discounted vehicle out there.

For a dealer in Ohio, the matter of 120-day inventories really comes down to gas prices. "Until we get gas under three bucks a gallon," he said, "these pickups are not going to move." We're sure that no one wants that to be true, because if it is, there will be brand new 2008 Rams on showroom lots for a long time.

[Source: Automotive News, sub req'd]


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  • 41 Comments
      • 6 Years Ago
      That's a good deal on a good truck. I bought my '07 MegaCab when they were about $10,000 off last year. I love my Ram, but the interior is pretty awful. The gas mileage is also killing me. I was on empty yesterday when I filled it up. It cost me $105.00 ! And yes, I need a big truck. I have three boys, some property that needs maintenance, and I tow a boat in the summertime.
        • 6 Years Ago
        Finally someone like me.
        some people want big vehicles and can afford to drive them. We have boats and we NEED to haul them.. why have a nice boat and not be able to use it because some idiots are concerned about the 2mpg decrease with it.
        I don't have a problem with helping the environment but it's so annoying to hear about trucks. Who cares if they get 15mpg or less. I have a 08 300c and Pacifica limited FWD.
        I traded in my 07 Aspen 4x4 for the 300c.. and have noticed a nice gas mileage increase and the pacifica gets around 17mpg so I'm pretty happy with the gas mileage of my chrysler products. Who cares if they don't get the best gas mileage? If you don't like it.. go buy a prius which takes over 46 seconds to get 100mph. I like my cars to go somewhere when I push on the gas

        Again, I would love to help the environment but at least i traded in my SUV for a car. I would love to have one of the new hemi Rams.. but only if they get decent mileage that way its better for the environment but will probably get one anyways. i'm not bashing toyota/honda.. they do make some nice cars/trucks and are generally reliable.
        • 6 Years Ago
        Nothing wrong with ''needing'' a vehicle like that. People bitch about Mopar's thirst, but it ain't any greener in a Toyota, Ford or GM.
      • 6 Years Ago
      The price of your gas is not going to come down, it is going to go up. World demand and futher prices are going to dictate you gas prices now The USA is no longer a oil producing giant as it once was. You import much of your oil. The proper attitude would be to realize that the world demand is up and the supply is possably getting lower so we should be looking ways to reduce and conserve what is left, not by how much you can afford. I live near a refinery here in western Canada and I pay $5.63 canadian for gas that is pumped out of the ground and refined in my own back yard!!!
        • 6 Years Ago
        A very good idea of visiting a needy country and spending some of your money helping them instead of wasting it on more stuff and trips. North america has turned into a greedy society bent on pleasure at any cost.
        I live in a small city and we have 2 things working against us: Poor public transportation, and WINTER. So I am trying to make good transportation choices, but not always easy. We have one mid size car and one dodge caravan. The caravan is hard on gas so we now only drive it when we need it. I am planning on getting rid of it and getting a smaller car/wagon so we can still haul some stuff. We in Canada like the US has almost no options foe cheap diesel powered cars. Hybrids are better but we the price and limited number of cars makes it a hard find as well.
      • 6 Years Ago
      Maybe contractors will use this slow down as an opportunity to refresh their fleet. The economic rebound is only a matter of time. 20k is a good price on a brand new truck!
        • 6 Years Ago
        Are you kidding? I certainly hope you're kidding, country. If you're not, you're mistaken.
        • 6 Years Ago
        If you want a Dodge Ram, which is the worst of the full-size pickups. By far.
        • 6 Years Ago
        Contractors? Did the credit crunch leave any of those intact?
        • 6 Years Ago
        The more the economy tanks and the higher unemployment goes, the more "contractors" there are.
      • 6 Years Ago
      If people were buying these for work it wouldn't be an issue.
      • 6 Years Ago
      Or wait a year and pick one up used for $25k off MSRP.
      • 6 Years Ago
      "so you "need" to be towing that boat eh? no, you just "want" to be towing it. Big difference. 3 boys and a little house does not make a big truck a need."

      Wow, this is exactly the kind of judgmental mentality that turn people away from wanting to be more environmentally conscious. You should watch your "smug" emissions, they're toxic.
        • 6 Years Ago
        No, it's not smugness.

        This is something America needs to get rid of: this sense of entitlement that people have that results in people getting incredibly defensive when someone calls their lifestyle into question. You'll see this from both ends of the political spectrum: a complete inability to accept that a) you might be wrong and b) yes, other people have the right to criticize you.

        The original poster is right: you don't "need" to tow a boat unless it's part of your job. It's a want. If you read Maslow's hierarchy of needs, you'll see things like "Food", "Shelter" or "Companionship". You won't see luxury items at all, unless you count the last category as having them in general terms.

        Now there's nothing wrong with having any of this stuff, but the sanctimonious whining is really tiring: no one is infringing on someone's "rights" by criticzing one's lifestyle choices. Is it being judgemental? Sure, but there's nothing wrong with that. If someone calls your lifestyle into question, it should be point of dialogue, not a reason to expound on how no one has the "right" to judge, or how the act of judging is smugness incarnate.

        It's the same attitude that's resulted in a lack of corporate responsibility and a trend towards litigation in lieu of discussion or compromise. No one in this country seems to want to take criticism, because that would involve taking blame or responsibility. And we can't have that, because it's all about "Me".
        • 6 Years Ago
        So how many hours a week do I need to work to be entitled to an airplane? If one of you guys could also shoot me directions to where to pick it up I'd appreciate it.
        • 6 Years Ago
        Well said.

        The distinction between "need" and "want" is a useful one.
        Somehow, the rest of the world outside the U.S. manages to survive while using full-size pickups as work vehicles only, rather than for personal/family transportation.
        • 6 Years Ago
        Exactly right. People can decide what they need or don't need without your help.

        Minding other people's business is a disease.
        • 6 Years Ago
        "Its my choice and if I can afford to put gas in my truck and boat then what business is it of anyone elses?"

        So, following that same line of thought, if I drive down to the lake and dump a load of trash in the water, then that's really no ones business but my own, right?
        • 6 Years Ago
        I agree with 100%

        I AM entitled to a boat and truck because I work 50+ hours a week and I NEED a break. That break is to take the boat down to the lake with a few friends and spend a day on the lake. I don't see how that is "evil" or wrong. If someone has a problem with it then too bad. Its my choice and if I can afford to put gas in my truck and boat then what business is it of anyone elses? Just as you would rather sit in front of your computer and post here on Autoblog for a weekend.

        Everyone compares Europe to the U.S. which is really stupid. Europe is so different in its thinking, economies and lifestyles it is pointless to compare the two.

        Most people in Europe live in big cities and and work in the city they live in where in the U.S. we commute more to work. When Europeans do commute it is a far shorter distance than in the U.S. If you drive for 5 hours in many European countries you end up in another country. If you drive for 5 hours in the U.S. you may cross into another state.

        Europe pays over $8.00 per gallon of gas where we pay less than half of that. Also, the economies of Europe are relatively weak compared to the U.S. because they get excited when umemployment hits 10% (Germany) where in the U.S. we bitch when it hits 7%.

        So I don't see why people compare the U.S. and Europe because its the old cliche of "apples and oranges".
      • 6 Years Ago
      "We're sure that no one wants that to be true, because if it is, there will be brand new 2008 Rams on showroom lots for a long time."

      Yeah, okay. Wonderful. Now tell me what any dealer or consumer can do that will actually have any affect on fuel prices? Do clowns get paid to add these irrelevant statements while reporting a straightforward article?
        • 6 Years Ago
        All reporters get paid per word. Didn't you know that? That is why we get rubbish reports on slow news days, because someone needs some money to pay for gas, or buy a gallon of milk. It is how this world now turns.
      • 6 Years Ago

      Trucks did a test of a 2008 Dodge RAM Mega Cab diesel on this past weekend's show and somehow they were able to get 20.1MPG out of the thing without any fancy add-ons. Thats better than my 745i or M3, and alot more useful than either. Actually, the 745 hasnt reached my hands yet... I just traded in my '03 H2 for it... greenies be damned.

      Oh and by the way, gas is not going to fall much below 3.00 a gallon. Things cost MONEY remember? And gas has to inflate along with everything else. Anyone who is dreaming of 1.79 a gallon gas is simply DREAMING. Right now YES we have eclipsed adjustment for inflation when compared to the oil crisis of the late 70s early 80s, but 2-3.00 a gallon isn't far off where it should be.
      • 6 Years Ago
      I liked your needs comment because if we followed Maslow like psarhjinian suggested then we could get rid of alot things like...

      Any car that has over 50 hp, coffee, alcohol, t.v., computers, cell phones, electricity, pets, and SAAB ha ha. Because we lived and in fact did pretty well without those luxury items.

      Hell, a car could be luxury item because then there are horses. But then couldn't a horse be a luxury item too because I can walk? Oh crap, I'm starting to slip down that slope again!! Heeelp!!!!!
        • 6 Years Ago
        "....if we followed Maslow like psarhjinian suggested then we could get rid of alot things like...Any car that has over 50 hp, coffee, alcohol, t.v., computers, cell phones, electricity, pets, and SAAB ha ha."

        There are millions, maybe even billions, of people on Earth that don't have most of those things and they get along OK. I'd have to agree with psarhjinian - we've become so spoiled with excess that we've lost all perspective on what we really need and what we only want. Everyone in America says they need cable TV, a cellphone, a boat, a 2600 ft2 house and a Suburban and they sincerely believe it. Some days it's like living The Matrix.
        • 6 Years Ago
        Do they? Most of the places and people that do not have those items live in places where genocide, famine, and poor health care are the norm. I'd rather be "spoiled" by some of the things I have earned by working long hours and putting in the time and money for my education that allowed me to get that job.

        Its great to live in the U.S. or any other industrialized country but don't believe for a second that its only the U.S. thats spoiled and jaded.
        • 6 Years Ago
        This was meant to be a reply to schhim but the reply got misplaced.

        I will also take this chance to add something before I lynched for making a statment.

        If your biggest concern is what someone else drives then I would like to trade places with you. I have far greater concerns than how much gas my neighbors Tahoe uses and how much he spends each week to fill it.
        • 6 Years Ago
        I'd never said that you can't _have_ these things, only that you don't _need_ them, and that it's perfectly ok for me to say just that. I truthfully don't need my Saab, but it's convenient for me to have it and I won't every say that someone isn't in their right mind to tell me just that. I'm an adult, and I accept that it's a luxury in which I've chosen to indulge. The flipside to this is perhaps selling it when its habit for premium fuel becomes problematic, or my circumstances change.

        I don't mind (well, to a certain degree) and don't begrudge someone having something, or wanting something. That's your call, you're a grownup and can make your own choices. I get a little twitchy about the term "need" or "entitled"; I get really annoyed when someone says that we don't have the right to criticize their lifestyle, or prevaricate on what they "need". I can criticize you and your choices. I have that right in the same manner as I can criticize our government or suchlike entity. That people have the gall to say "I have no right to criticize you" implies a staggering selfishness.

        What's even scarier is when you have governments passing laws and people/organizations kicking off lawsuits in an attempt to stifle criticism--especially when it's to avoid responsibility for their actions.

        If you want a boat and a truck to haul it with, sure, go right on ahead. But expect that someone might just call your judgment into question given fuel prices and the economic downturn.
      • 6 Years Ago
      That $13k will probably pay for gas for about a year at the rate things are going...
      • 6 Years Ago
      Please no more Chrysler news, its nausiating.
      • 6 Years Ago

      This is something America needs to get rid of: this sense of entitlement that people have that results in people getting incredibly defensive when someone calls their lifestyle into question. You'll see this from both ends of the political spectrum: a complete inability to accept that a) you might be wrong and b) yes, other people have the right to criticize you.

      Criticize all you like but if your end is to make people realize that they need to change their lifestyle you're not going to convince anyone and they're more likely to do the opposite just to spite you.

      The original poster is right: you don't "need" to tow a boat unless it's part of your job. It's a want. If you read Maslow's hierarchy of needs, you'll see things like "Food", "Shelter" or "Companionship". You won't see luxury items at all, unless you count the last category as having them in general terms.

      So now we're going to define needs? Until they pass laws outlawing personal purchases, statements like the original poster I responded to will carry an air of smugness and a "I'm holier than thou" attitude.

      Now there's nothing wrong with having any of this stuff, but the sanctimonious whining is really tiring: no one is infringing on someone's "rights" by criticzing one's lifestyle choices. Is it being judgemental? Sure, but there's nothing wrong with that. If someone calls your lifestyle into question, it should be point of dialogue, not a reason to expound on how no one has the "right" to judge, or how the act of judging is smugness incarnate.

      I never questioned the poster's right to say anything. I'm merely point out the fact that his post is incredibly rude when he knows nothing about the other person. My point is this: I would never post anything I wouldn't actually say to a person to his face. I hate how the anonymity of the internet allows people to be so uncivil. Maybe the guy with the boat uses it for recreation instead of taking his family on a trip cross country saving him money? Who knows?

      It's the same attitude that's resulted in a lack of corporate responsibility and a trend towards litigation in lieu of discussion or compromise. No one in this country seems to want to take criticism, because that would involve taking blame or responsibility. And we can't have that, because it's all about "Me".

      And we come back full circle. If you want to criticize, that's fine but you're not going to sway minds with the comments such as these. The article is proof that people are already making lifestyle changes by purchasing fewer large vehicles. Soon, those who NEED towing vehicles will either rent them or use them solely for towing and hauling and will find it more economical to purchase a separate vehicle for passenger transportation, but it has come down to that, yet.
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