• May 5, 2008


Who needs an 18-cent a gallon gas tax holiday from pandering politicians when you have Chrysler on your side?! With gas prices rapidly approaching and exceeding $4 a gallon across the nation, Chrysler is offering up a deal that just might make people who are averse to the looks of cars like the Chrysler Sebring and Jeep Compass think twice. Between now and June 2, anyone who buys any new Chrysler, Dodge or Jeep vehicle will be able to register for a "Let's Refuel America" card. Once the customer registers a credit card with the program, they will receive a new card that they can then use at participating gas stations to fuel up their new car or truck. When the card is used, the credit card that the owner has on file will be billed $2.99 a gallon for either regular gas, E85 or diesel fuel. Chrysler will pay the difference. The best part is the price is locked in for THREE years. Now that's real savings. There are of course limitations on the deal. Get more details on the deal and Chrysler's full press release after the jump.

[Source: Chrysler]

SRT models, Vipers, Crossfires (they are still around?) and Sprinters are excluded. Also, when you buy the car your card will only be eligible for the pricing for the fuel the car uses. If you buy a diesel truck you can only buy diesel fuel. Similarly gas or flex fuel cars can only get gas or E85. If you buy the opposite fuel you'll be charged the full price plus and extra $2 transaction fee. There are also annual fuel allotments based on 12,000 miles a year of driving and the EPA sticker mileage.

The card can be be used to fuel any car and if the car is sold within the three years, the owner can keep the card and continue buying fuel at the discounted price. This is one hell of a deal, if it doesn't drive Chrysler into bankruptcy, which is a distinct possibility. Because there is no way of knowing what fuel costs will be over the next three years, Chrysler can't estimate the cost. However, Steven Landry, Executive Vice President - North American Sales said the company is doing some hedging to protect themselves. If the price of fuel dips below $2.99 customers can just pay with another card or cash. The program kicks off on Wednesday May 7, 2008.


PRESS RELEASE

Chrysler LLC Delivers Economic Stimulus; Protects Consumers from Rising Gas Prices for Three Years


"Let's Refuel America" available throughout the U.S. exclusively at Chrysler, Jeep® and Dodge dealerships through June 2, 2008 Three-year price protection from volatile gas prices available on compact, mid-size and full-size models, minivans, crossovers and pickup truck models

Seventy-six percent of customers cite rising gas prices as "top concern" Auburn Hills, Mich. - In response to direct customer feedback citing the prospect of rising gas prices as a top concern, Chrysler LLC today announces its own economic stimulus package: an exclusive gas price protection policy that eliminates the risk of further spikes in fuel prices. With the U.S. purchase of eligible Chrysler, Jeep and Dodge vehicles, customers can enroll in the "Let's Refuel America" program and receive a gas card that immediately lowers their gas price to $2.99 a gallon, and keeps it there for three years. The offer is available at 3,521 U.S. Chrysler, Jeep and Dodge dealerships through June 2, 2008, and is available on vehicles ranging from popular new compacts, crossovers and minivans to full-size diesel-powered pickup trucks.

"Today we are proud to introduce an unprecedented program to help put customers' minds at ease and do something to help working people who are worried about the volatility of fuel prices and vehicle cost of ownership," said Jim Press, Vice-Chairman and President, Chrysler LLC. "The Let's Refuel America Price Guarantee puts money in your pocket today, and allows our customers to better manage their fuel expenses. And you can't get it anywhere else besides a Chrysler, Jeep or Dodge dealership."

The Let's Refuel America program offers consumers a combination of the fuel price protection program and additional bonus cash up to $3,000 on available vehicles, including Chrysler PT Cruiser, Dodge Charger, Jeep Grand Cherokee, Dodge Dakota and Dodge Ram.

Consumer Economic Solutions

Chrysler has a number of solutions to help our customers during these tough economic times. "Chrysler is committed to providing the best value, and the least worries, for our customers," said Press. Chrysler's lineup includes five models for under $20,000 that get 28 miles-per-gallon or better on the highway. To protect consumers from unexpected repair costs in the future, Chrysler models come with the industry's best powertrain warranty, covering the original owner for the life of the vehicle. And Chrysler has made a number of its most popular options standard on its New Day Package vehicles.

Fuel Economy Solutions

Chrysler currently offers six models that get better than 28 miles-per-gallon on the highway: Chrysler Sebring, Chrysler Sebring Convertible, Dodge Avenger, Jeep Compass, Jeep Patriot and Dodge Caliber. Through April, the six of these models combined have higher sales than in the first four months of 2007. The recently-launched 2009 Dodge Journey comes with an available 173-hp four cylinder engine, helping it achieve best in class fuel economy.

The Jeep Grand Cherokee diesel 3.0-liter engine provides a class-leading
driving range of approximately 450 miles and gets an estimated fuel economy of 18 miles/city and 23 miles/highway for 4x2 models and 17 miles/city and 22 miles/highway for 4x4 models. Outside of North America where fuel-saving diesel engines are in higher demand, Chrysler offers 17 models with diesel powertrains.

This fall, Chrysler will launch in the United States, two new hybrid SUVs, the Dodge Durango Hybrid and Chrysler Aspen Hybrid, boasting a fuel economy improvement of more than 25 percent overall, and 40 percent in the city. In 2010, the Dodge Ram Hybrid will reach the market. Chrysler is currently in the midst of a $3 billion powertrain investment offensive to develop new fuel-efficient powertrains and axles for our next-generation models.

Chrysler supports the federal government's new dramatically increased CAFE fuel economy standards, which will increase fuel efficiency by an average of 40 percent by 2020. Recently, Chrysler joined the US Climate Action Partnership, working to find solutions to global greenhouse gas emissions.

Customer Advisory Board

In February, Chrysler created the industry's first Customer Advisory Board to encourage a direct dialogue with customers and gather insight and feedback. A recent Advisory Board survey generated the following results: 76 percent of the community is "very concerned" or "extremely concerned" about fuel prices. 83 percent of the community responded that fuel prices will affect their summer vacation plans. (Note: the poll shows that 19 percent responded "extremely", 22 percent responded "very much", 30 percent responded "somewhat", and 12 percent responded slightly, 17 percent responded that it won't affect their plans.)

Program Description

The Let's Refuel America gas card program works when a customer purchases a new and unused Chrysler, Jeep or Dodge vehicle and selects the program in lieu of other available incentives. The customer is provided with the registration process documentation and registers providing their required personal information via the dedicated web site or toll-free 800 number. Once registered, the customer receives their gas card and separately, their Personal Identification Number (PIN) within 4 to 6 weeks of application. The customer then swipes their Let's Refuel America Gas Card at an eligible gas station, selecting up to 87 octane regular, E85 fuel or diesel fuel, and enters their PIN to begin the fueling process. After the fuel transaction occurs, the customer's personal credit card (identified in the registration process) is charged $2.99 per gallon.

Let's Refuel America Eligibility

The following vehicles are eligible for the Let's Refuel America program:
Small/Compact Car
Dodge Caliber, Chrysler PT Cruiser, Chrysler PT Cruiser Convertible
Mid-size Car
Dodge Avenger, Chrysler Sebring, Chrysler Sebring Convertible
Large Car
Dodge Charger, Chrysler 300, Dodge Magnum
Crossover
Dodge Journey
Minivan
Dodge Grand Caravan, Chrysler Town and Country
Compact SUV
Jeep Patriot, Jeep Compass
Mid-size SUV
Dodge Nitro, Jeep Liberty
Large SUV
Jeep Grand Cherokee, Jeep Commander, Dodge Durango, Chrysler Aspen
Pickup Truck
Dodge Dakota, Dodge Ram, Dodge Ram HD
The following vehicles are not eligible for the Let's Refuel America program:
All SRT models, Dodge Viper, Dodge Challenger, Dodge Ram Chassis Cab,
Chrysler Crossfire, Jeep Wrangler and Dodge Sprinter.
Select Program Offer
$2.99 guaranteed fuel card for up to 3 years

Offer valid with up to 87 octane regular unleaded fuel, E85 fuel or diesel fuel only, depending upon purchased vehicle*
Yearly allotment of gallons provided
Annual gallon allotment ends each year on 7/31 (first year ends 7/31/09)

Enroll
Easily register via a dedicated web site or by calling designated 1-800
number
Personalized Let's Refuel America Gas Card arrives within 4-6 weeks of
receipt of application
Use & Save
Use the Let's Refuel America Gas Card like any credit card – just swipe
and type in your PIN to use

Check account transactions online

* If mid-grade or premium unleaded fuel is purchased, the customer will be billed for the $2.99 plus $.15 per gallon for mid-grade (88-89 octane) or plus $.30 for premium (90-94 octane). All other grades of fuel higher than 94 octane are not covered under this program and the full pump price will be billed through to the customer plus a $2 service fee per transaction with no gallon usage penalty. If customer purchases unleaded gas (including E85) on a diesel card, or diesel fuel on an unleaded gas card, the customer will be billed the full pump price plus $2 service fee per transaction with no gallon usage penalty


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  • 82 Comments
      • 6 Years Ago
      Instead of driving around to get the lowest price, I can just see people driving around to get the highest price so Chrysler gets dinged as hard as they can.
      • 6 Years Ago
      So it's a $3000 savings assuming 18MPG, all 36k miles and $4.49 gas. Not nearly enough to force me to drive a Chrysler product.
      • 6 Years Ago
      I am 45yrs old, and have always driven Chrysler products...why does everyone HATE them so much? Does anyone know if we can get a list of the gas stations?
      • 6 Years Ago
      What the Chrysler Corp won't do to get some buyers!
      • 6 Years Ago
      I think way too many people drink from the anti-Chrysler kool-aid bowl. Cry-whine-moan-complain...and you don't even drive them.

      Read the latest review of the 2008 AWD 300C? It got VERY good reviews and was noted for having a VERY nice interior.

      My sister has an AWD R/T Caliber and loves it..more so than the Impreza she traded in.

      I think this is a good move to get people in the showrooms for the near term until they can get new models in the lineup. Daimler all but stopped vehicle design in the last 2 years....they KNEW they were going to get rid of them and didn't want to spend the money.

      FYI - Chrysler is in better shape now than they were back in the '70s when they really were on the verge of bankruptcy.
      Shane
      • 6 Years Ago
      Pure genius!
      Average person drives 10,000 miles a year
      Their cars average 20 miles per gallon.
      10000/20 = 500

      Current national average $3.24
      Even if Gas prices skyrocket to $5.00 could possibly happen.

      $3.24+$5.00 = 8.24/2 = $4.12 average

      $4.12-$2.99 = $1.13 difference per gallon paid by Chrysler

      500x$1.13 = $565 added right back on to the price of the car.

      Smoke & mirrors baby!
      • 6 Years Ago
      This isn't exactly new, GM offers a similar deal at least in Canada. Just goes to show how much markup is actually in a car.
      • 6 Years Ago
      Wow this is going to bankrupt them.. What are they thinking?
        • 6 Years Ago
        I think they are trying to go bankrupt the legal way...and file a chapter 11 eventually. They know full well they can't compete...yet idiots here on this board think Chrysler is doing a bang-up job and is making products that are actually good....

        Freaking delusional idiots. No wonder Bush is in office...bunch of bozos living in this country who can't even identify the country they are invading on a map. Nice....
      • 6 Years Ago
      Chrysler MUST build products that at least make it halfway up the new car list at Consumer Reports.

      No more Snoop Dog & 50 cent marketing Chrysler product. (doesn't play well to the upper middle class and above)

      No more white trash "does that thing got a hemi"
      commercials. (not for 90 IQ or higher, or 3.50 gas)

      No more "in your face styling". (drop the cross hair grill)

      No more Tonka meets hotwheels auto design. (don't cross trailer trash and hip-hop)

      Don't outfit a sub par car with an interior that looks like Fisher Price and feels like playschool. (see Sebring/Avenger)

      Oh ya, and come up with an all new high milage drivetrain and axle(a good one).............Yikes!
      • 6 Years Ago
      That's both terrible and brilliant. Jeep has found a way to sell their unsellable gas guzzlers during sky high fuel prices. Unfortunately, it proves that Jeep (Chrysler) can't build a fuel efficient truck. They can't even improve mileage a little bit to rope in the brand loyalists. Yow!
      • 6 Years Ago
      This lures in the misinformed and less educated into thinking they can buy a gas guzzler, that most can't afford anyway. Then when the three years is up they can fill up the ol Aspen with $5 gas before they get blown away by the complete lack of resale, on a car that has a loan longer than the 3 year "cheap"($3) gas supply.

      All the while we all are wracking our brains trying to figure out how to get our nation off of its oil addiction!

      "This is a brilliant marketing campaign for Chrysler"..................REALLY?

      Its like a corporate crack dealer lowering the price long enough to hook more customers.

      There will soon be wars fought over oil & people will die. Thanks big 3(2.3)!
      • 6 Years Ago
      WOW....Durango and Aspen hybrids....am I supposed to be impressed? Your bar standard is so low that feces smelling like roses would probably be passable as edible for you right?

      What a joke...Durango hybrid...man...thanks for that...you made me laugh.
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