This past February, just when it appeared that Kia had found its advertising footing, marketing VP Ian Beavis cleaned out his desk and followed Kia Motors America CEO Len Hunt out the door. Post-exodus, Beavis has landed at Carat, an advertising concern that's part of the Aegis Group. The 54-year-old Beavis will fill the role of Executive Vice President for global client direction for Carat, and his past experience inside automakers such as Toyota, Ford, and Mitsubishi as well as time spent in high-powered agencies such as Foote, Cone & Belding, and Saatchi & Saatchi have led to glowing statements from higher-ups at the new digs. Carat does have some automotive clients among its customer ranks, and as marketing efforts continue to evolve, the firm's grasp of media's push beyond the traditional means of messaging should stand it in good stead. We hear Kia could use a witty campaign that gets people talking...[Source: Advertising Age]
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Reader Comments (Page 1 of 1)
iSpec @ May 3rd 2008 2:34PM
The Korean product is as good as anything out there but their management and marketing efforts are sadly lacking. They have more turn over than a seasonal employer.
XJ @ May 3rd 2008 4:44PM
Is it just me or does this guy actually resemble Beavis?
http://www.bonggat.com/beavis%5B1%5D%20(Small).jpg
Jon @ May 3rd 2008 2:45PM
Seriously, this guy's last name is Beavis?
Dan Roth @ May 3rd 2008 3:24PM
Every single time his name ends up in a post, someone chimes in with the exact same comment. Do you think Mike Judge just invented the name one day?
apu @ May 4th 2008 1:00PM
No, seriously. Beavis? Where's his buddy?
Dave @ May 4th 2008 8:43AM
Beavis, huh huh. I don't if I could take him seriously.
Butthead
Chase @ May 3rd 2008 3:00PM
As part of their new marketing plan, Kia will be launching a series of commercials starring THE GREAT CORNHOLIO.
He is from Lake Titicaca, and he needs TP for his bunghole.
Are you threatening him?
Mark L. @ May 4th 2008 2:03AM
he could pass for Wayne Gretzky.
John @ May 4th 2008 11:37AM
This guy job hops all over the place. He was in charge of Sales at Mitsubishi as well.
Jason @ May 4th 2008 7:43PM
Uhhhhh, huh huh huh huh. Huh huh huh.