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Reader Comments for
Subscribe to this threadKerkorian's boy says Ford should offload Mercury, Volvo
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mmm @ May 2nd 2008 1:39PM
I bet the Chinese or Indians would be interested. Would be an easy way into the US market.
DJ @ May 2nd 2008 1:46PM
If the Chinese were to buy any brand name at this point, it would be Buick. They love the nameplate in China and it would be a great entry for them.
Mercury just skews way too old. The only people buying Mercurys now are geezers like Jerry York.
BizReporter @ May 2nd 2008 2:49PM
MMM is right, the Chinese or Indians would kill for the Mercury name. As for demographics, they wouldn't care. They simply want the name brand and the dealer networks, not the actual cars. Those would be replaced with their own models, and may diverge from Ford's design language.
mikes @ May 3rd 2008 11:29AM
Great point mmmm.. I, and apparently most of the folks here, hadn't thought of that. The Chinese or Indians would love the Mercury brand name.
This might be a big sell for Ford - they wouldn't lose anything, just a name. Whereas Volvo would leave with all its IP? not sure how that would work.