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Reader Comments for
Subscribe to this threadMaximum Bob talks about Invicta and how not to rebadge cars
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ChopperDave @ May 1st 2008 1:14PM
Pluton, there's a big difference between platform sharing and badge engineering. Would you say the Volvo S40 is a badge-engineered Mazda3?
Platform sharing is good. It saves money that can be spent on better exterior design, future R&D, safety, etc. Badge engineering is where merely a different nose and badge = "different" car.
Platform sharing = Pontiac G6 / Saab 9-3
Badge engineering = Chevy Cobalt and Pontiac G5.
Let's hope Maxium Bob keeps his word.