http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/ Autoblog Comments for Mazda creates disassembly line in wake of Cougar Ace capsizing http://www.autoblog.com/media/feedlogo.gif http://www.autoblog.com en-us Copyright 2008 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/Apr 29th 2008 4:35PMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/Apr 29th 2008 4:50PMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/Apr 29th 2008 6:35PMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/such a shame, they'd rather have the insurance money and pay to have all this work done.
I understand the ramifications to donating, but there had to be another way.]]>Apr 29th 2008 4:40PMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/Apr 29th 2008 4:44PMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/
And this, ladies and gentlemen, is precisely why Mazda has to destroy these cars. Tourian has it spot on. I'd go so far as to add that even if these cars had been sold at huge discounts with disclaimers burned onto the hoods, people would still sue if something ever went wrong with them. There's also the very likely possibility of far too many dealers trying to conceal the truth about these cars' collective history, which in turn carries the very real consequence of possibly damaging Mazda's reputation quite severely for more than a decade. That's not cheap, and I'm not talking about just money.

Mazda's reputation has been built on taking risks, not stupid chances. They did the right thing here - for the company, and for their customers.]]>Apr 29th 2008 4:58PMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/I mean lets be honest, I'm sure there is a bunch of trim pieces that are almost impossible to damage (floor mats) that could be saved and sold. I realize that taking just the floor mats from each car wouldnt be worth the time, but maybe a few other parts like headrests or radios that, aside from physical smashing, are fairly hard to damage.
Maybe Mazda could have recouped a little of the cost if they had just taken these items from the cars.]]>Apr 29th 2008 5:09PMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/I was thinking the same thing, until I realized what a time consuming and labor intensive process that would be. That would mean workers actually getting into each car and removing screws and clips by hand to get trim bits out. I don't think it'd make any sense from an economic point of view.]]>Apr 29th 2008 5:29PMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/Apr 29th 2008 5:43PMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/
least it gets recycled with what they are doing and not like the boat blew up or anything.]]>Apr 29th 2008 6:17PMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/
Mazda could easily have taken those cars and sprinkled them across dozens of specialty users. They never would have ended up in customer's hands, they all could have been transfered under a contract that insured no post-sales support or other lawsuit issues and Mazda could have build a tremendous amount of brand loyalty.

Instead, they did the most wasteful, unimaginative and boring thing ever. Kudos on the blown opportunity...]]>Apr 30th 2008 12:32AMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/Apr 30th 2008 4:55PMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/
Video of Texas hail:
http://www.youtube.com/watch?v=wZr8jXo1Uso]]>Apr 29th 2008 4:41PMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/Apr 29th 2008 4:54PMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/Apr 29th 2008 5:24PMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/Apr 29th 2008 6:06PMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/Apr 29th 2008 4:47PMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/Apr 29th 2008 4:54PMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/
Honestly, as much as I think it is a waste, sometimes the right thing to do for a company cannot happen due to our our litigious society. ]]>Apr 29th 2008 5:02PMhttp://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/http://www.autoblog.com/2008/04/29/mazda-creates-disassembly-line-in-wake-of-cougar-ace-capsizing/Apr 29th 2008 5:02PM