So from the photo, I can infer that
#1 the man in the picture is gay...

#2 cars can be gay - and will have gay rainbow bumpers.

#3 its gay to be green? (or green to be gay)

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If those are "gay" cars then I see GM's logic, the cars you listed are excellent and do what they do better than and more efficiently than most in their class.

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Y'know, lots of my straight friends as me for car advice. That's certainly not a "direct correlation" to automotive interests, but we don't all drive Miatas, 3-series coupes and Foresters. We also represent more than "1-2%" of the population and are over-represented in spending in general because a smaller percentage of us have kids to support.

Perhaps GM is looking at the spending power of the gay and lesbian community when they do their "pandering?"

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according to the last census, that's about all the GLBT community represents. If you ask researchers and research institutes, its 4, maybe 5%. % is higher in San Fran, Atlanta, Asheville, NY obviously but not overall.

If its as high as 5%, having 50% of GLBTs as 'early adopters' is still not the same as 5% of lowly heteros with kids.

Of course those with kids will be carting around more stuff and getting worse mileage, so by your reckoning I can see why GM would encourage that demographic.

Purchasing power is also a moving target. Considering GLBTs will float closer to the uppermiddle class as an average, how many gay CEOs do you see? I'll grant, gays have done a good job of making inroads in the HR depts to forward their agenda and health benefits but outside that, they are not ahead of their %s.

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CEOs are hardly a valid measure of the makeup of our society. It's an old boys' club system that has less to do with ability than with political appeal, and tall reasonably-good-looking WASP men to very well in popularity contests. How many CEOs are there out there to buy cars? GM sells WAY more cars to the middle class than they do to CEO types. That small percentage of the populace tends toward the BMW/Mercedes/Jaguar/Range Rover end of the spectrum and the few who buy Jags would probably stop if they thought about it being owned by Ford or lowly Tata.

I'm sorry that you're bitter that some companies offer health benefits to same-sex domestic partners. I'll give up my partner's benefits (that I pay more for than my straight colleagues do, thanks to tax regulations) as soon as all of the straight families are willing to give up their spousal benefits.

I think 4-5% is closer to reality for mostly-out, self-identifying homosexuals. 2-3% more are either not telling others, or in a cover marriage trying to convince themselves. 5% of the adult US population taken from a mostly middle-class demographic represents a great deal of money, whether you like it or not. It was pretty clear from the article that they're looking for a broad cross-section, they're not targeting the car exclusively to a gay and lesbian demographic.

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I'm straight and I couldn't agree more.

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I could stomach a few articles on Jamaicans driving Volvos. Kinda sounds like one of those freaky cult flicks like Death Race 2000 or Corvette Summer.

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I'm sorry, I have been pushing it all over the interwebs. You can have it back, it really isn't that fun....

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GM SHOULD go after the 21-25 crowd. Get them in a GM vehicle instead of a rice burner. Let them see what GM is doing now. They are tech savvy, environmentally conscious, have 40 yrs of car buying ahead of them, and will raise the next generation of buyers.

but that's only if you are in business for the long haul.

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