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Bose in-car audio systems were originally introduced in 1983 on the Cadillac Seville and in the ensuing 25 years have made their way into all manner of expensive road-going machinery. Most recently, the purveyors of high-end in-car audio systems have outfitted the Bose Media System in the Ferrari 612 Scaglietti. That system, which features a 30-gig hard drive and a simplistic button layout including proximity sensors on the knobs to detect a user's interactions, will soon be available to the rest of us hacks. Bose is currently and actively pursuing partnerships with other automakers to offer the system in more plebian forms of personal transport. One of those automakers could be General Motors, which has had a long history with the company. The new system will also feature all the other features of expensive head units that we've come to expect, including navigation, satellite radio, voice commands and hands-free mobile phone integration.

[Source: Detroit Free Press]


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  • 18 Comments
      • 7 Years Ago
      Audio guys know the old saying:

      No highs, no lows....must be Bose.

      -ted
      Chicagocat74
      • 7 Years Ago
      If thats what its gonna look like then its ugly.
      Looks like it should belong in a gay guys car.
      • 7 Years Ago
      ... That's retro?

      wat
        • 7 Years Ago
        Actually, the title bar for the page reads 'Bose offering full-function head unit with retro style'. So it does describe it as retro.
        • 7 Years Ago
        uhhh, what?

        nothing in this article mentions this unit as being retro. they say simple, not retro.
      • 7 Years Ago
      oh, my bad. they must have changed it cause now it says 'simple style'
        • 7 Years Ago
        Cache issue, most likely.

        But I didn't misread anything, it clearly said retro earlier. :V
        • 7 Years Ago
        Not at the top of my IE window it don't. Still says retro :P
        • 7 Years Ago
        Mine said simple earlier, but now it says retro.
      • 7 Years Ago
      Bose - Buy Other Sound Equipment.

      Carmakers need to broaden their scope in terms of car stereo brands. Lexus has had some success with Mark Levinson, but for most companies, Bose systems are not worth their premium on most option lists. And then the alternative is aftermarket, which is either expensive or crap, and is nearly impossible to adjust to each car's size, shape, and environment.

      I'm looking forward to how the Lexicon system sounds in the Genesis. Great move for Hyundai on that front.

      Oh, and how long until we get some kind of universal mp3 player connection that can change tracks? For those of us without iPods (gasp!), we have to reach over and change tracks manually.
        • 7 Years Ago
        Regardless of premium name they're usually harmon systems. I believe even Mark Levinsons mobile audio line is now done by harmon.
      • 7 Years Ago
      Stereos are one place where automakers are inexcusably two decades behind in the technology curve. I'm still not sure why my stereo has to dump the presets anytime the battery is disconnected. Non-volatile memory has been around for decades. Why isn't this used for presets. And since the 60's and 70's, cars have always had a problem with integrating the newest types of media, from 8-track tapes, to cassettes, to DVDs, to USB drives. In most cases, a simple mini stereo input plug would have solved the issue.

      But Kudos to Ford for Sync (other than for the Microsoft partnership) and Bose for bringing out these new stereos. It's about time they became reconfigurable with simple software and modular hardware upgrades. And it especially encouraging that Bose is still using the good old round knobs which simply cannot be replaced when it comes to good ergonomics.

      The stereo aftermarket should also take note and end production of the childish video arcade looking units with lighting that doesn't even match the car and the numerous dainty little buttons. The biggest annoyance with aftermarket units is the lack of a simple on/off button. Most of them use some cryptic press-and-hold "source" button for the off. Any press-and-hold feature should be outlawed in vehicles to begin with due to driver distraction. My guideline is to simply ask myself if my parents could figure out how to use the stereo. With most aftermarkets, the answer is a resounding no.

      Now if we can just get manufacturers to offer stereo and similar upgrades without requiring the luxo-boat packaging from the factory. These should be dealer installable upgrades at a reasonable price. I shouldn't have to pay for leather and wood grain just to upgrade the stereo.

        • 7 Years Ago
        By RockStoneSteel: "But Kudos to Ford for Sync (other than for the Microsoft partnership)"


        That makes no sense. Sync is Microsoft's idea, Ford was just the first to utilize it and they signed an agreement that allowed them exclusive use of it for the first year or so. After that, every automaker will be able to offer Sync if they choose.

        It will still be a Microsoft partnership. Sync wasn't Ford's invention.
      • 7 Years Ago
      No highs, no lows... must be Bose.
        • 7 Years Ago
        Damn, Atropos - you beat me to it!

        Still - I've yet to hear any Bose system that remotely sounds like real music. Bose takes a small driver and then EQs the heck out of the signal to make the driver do what physics will not easily allow. The result is - well - subpar.

        -ted
      • 7 Years Ago
      I don't see an aux input jack for my MP3. Otherwise, not bad.

      My only suggestion for improvement (aux input aside) would be to sell a kit that doesn't incorporate a faceplate or anything, just buttons with lead wires. This way, someone could custom install it in whatever configuration they want. Maybe with the display up high for visibility, the dials lower down in the console with an easy reach and the CD slot perhaps in the glovebox.
        • 7 Years Ago
        Yeah, give Circuit City something else to F up.

        Cause you know 90% of the public is too stupid to work on thier own cars.
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