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Reader Comments for
Subscribe to this threadGoing, going, GONE: SRT8 Challengers sold out
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Mr. Oak @ Apr 24th 2008 2:06PM
To all of the IDIOTs/naysayers who said this car would fail.
In Yer FACE.
tankd0g @ Apr 24th 2008 2:17PM
6400 units is a fail business wise. Unless you're Ferrari. They obviously weren't looking to turn a profit on these.
jg @ Apr 24th 2008 2:26PM
No one said the top model wouldn't sell out. Frankly to me it's the only one worth owning. Let's see how the lesser models do before lining all those idiots up against the wall. And shooting them.
Jared @ Apr 24th 2008 2:33PM
If you go back and actually read some of the criticism, you'll see that folks like me said that they would sell a bunch early on to the fading baby boomers who can afford a gas guzzler as a third car. So they've sold 6400 cars. Big deal. Toyota sells about 10,000 Camry's every single week.
Give it a year and by then the boomers will have gotten theirs. Demand for this gas guzzling pig will then drop like a rock and Chryslerbus will be putting cash on the hood to move the cars.
Bryan @ Apr 24th 2008 2:46PM
tankd0g
"6400 units is a fail business wise. Unless you're Ferrari. They obviously weren't looking to turn a profit on these."
I'm sorry but your completely wrong. SRT-8 versions are just an indicator of how well this car will do. If the highest priced version will sell out this fast how do you think the others are going to sell. You will eat your words, its a beautiful car and just what the consumers asked for.
Todd @ Apr 24th 2008 3:17PM
Ummm making 7000 something of them IS a failure. We'll have to wait until the next stock holder meeting to see all the costs, tooling, people, overhead that are involved in making such a tiny specialized run....oh wait, they're private now. Sounds like production of the SRT8 has gone the way of the SSR.
...up next? Bob Lutz announces the Camaro will only be available with a four cylinder.
Frank @ Apr 24th 2008 4:50PM
"Ummm making 7000 something of them IS a failure. We'll have to wait until the next stock holder meeting to see all the costs, tooling, people, overhead that are involved in making such a tiny specialized run....oh wait, they're private now. "
Ummm, you're wrong. All you have to do is go to Allpar.com to get an idea of what the "costs, tooling, people, overhead that are involved", but I'll make it easy for you. I have to repeat myself again but here goes: The Challenger is made at a flex manufacturing plant, the one that makes the 300 and Charger (and previously the Magnum). The Challenger is based off the 300/Charger platform so a lot of $ was saved right there. Because it's a flex plant, they can build as many or as little as they need to, they can run any mix of 300's, Chargers, and Challengers down the line. Because of this they don't have to devote an entire factory and all it's overhead to the Challenger. The business case for the car was to build at least 35000 a year to make a profit and they will have NO PROBLEM doing that. When the cars run is over (new CAFE regs) they will stop building it, but the factory will hum right along building something else, unless they want to create a new gen with much better mpg's. As for the SRT's they made money on each one because it's a fully optioned model and they got a hell of a lot of publicity from it.