• Apr 24, 2008


Click on image above for his-res gallery of the SRT8

As expected, the entire first-year production run of 6,400 Dodge Challenger SRT8 models has sold out. The purchase slots for 2008 models were in short supply two months ago when we reported that more than 10,000 orders had been placed for the 425-hp muscle car. You can still give your dealer all the coins in your piggy bank, but the money goes on the hood of 2009 model, scheduled to arrive this fall.

If the thought of missing out on one of these rare 2008-model HEMI-powered beasts is keeping you up at night and you just can't wait for next year, there's always eBay. Although Chrysler tried to dissuade dealers from gouging, more than two dozen of the $37,995 (base MSRP) cars have been put on the auction site -- mostly by speculating dealers with prices in the mid-$50,000 range. Ah, the joys of a free market...



[Source: KickingTires]



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  • 44 Comments
      • 6 Years Ago
      Just a bunch of haters thats all. Chrysler did good and people still want to bash. This car is a hit and will do very well. Even with gas at $5 per gallon they will sell. Why? Because the people who want it are true enthusiasts, love to drive, not just point A to point B. Their car is a personal expression of them not a tool, like all the bashers here on this site.
      • 6 Years Ago
      No surprises here, Chrysler created a bonafide knockout with the Challenger and is giving consumers exactly what they wanted with it.

      When production begins on the affordably priced SE and R/T models this summer we will probably see quite a few of them on the roads and the Mustang will have it's first real competition since GM gave up on the F-bodies.

      I wouldn't mind seeing a Challenger SRT10 model packing the Viper's 600hp V10 to answer the GT500KR and the supercharged ZL1 Camaro GM is working on.
        • 6 Years Ago
        The F-bodies weren't much competition to the Mustangs either.... at least sales-wise, anyway. There's definitely a reason why the Mustang has kept going, while the rest of the competition just faded away.

        For some reason, I just can't get excited over this car. Muscle cars are (were) supposed to be attainable, and 40, 50k+ just sort of loses it for me. Anything from the $22-27k range seems affordable, and there's a ton of performance vehicles in that range. $25k for a 300hp mustang that's reasonably lightweight is one thing, $40k+ for bigger, heavier, and just more powerful really doesn't do it for me anymore. My uncle bought a Mustang right out of HS. Another member of my family bought a Camaro as a graduation from college present to herself.

        It's almost as if the new crop of "muscle cars" are not targeting the same age bracket, they're targeting THE SAME PEOPLE. If you had a Camaro back in 1973 when you just graduated HS, now you're 53, have money to spare, and want to relive the glory by buying a $40k muscle car.

        Any "affordable, powerful car" today is going to be a hot-hatch, or *maybe* a mustang if the budget is stretched a bit. For $24k, a Mazdaspeed3 in a 6sp is going to DESTROY the Challenger SE (in everything except maybe 0-60).

        Dunno, just think that they're aiming for the wrong demographic with these cars...
        • 6 Years Ago
        for handling I'm talking road course. same hp, 5-600lbs lighter weight, and a 6sp manual vs a 4sp slushbox. I wouldn't be surprised if the MS3 beat it on the 1/4, the skid pad and the slalom as well, but that's just paper-tests at their worst. we'll have to wait until mags start getting them to test.
        • 6 Years Ago
        "For $24k, a Mazdaspeed3 in a 6sp is going to DESTROY the Challenger SE (in everything except maybe 0-60). "

        If by Destroy, you mean handling, I doubt it. The 3 might handle well, but only for a fwd car.
      • 6 Years Ago
      I wouldn't mind seeing a Challenger SRT10 model packing the Viper's 600hp V10.
      ----------------------------------------------------

      Hey you stole my secret, and blabbed about it on the INTERNET?

      Mine will be either no-gloss primer grey of flat black. Shhh, we can't let this get out.
      • 6 Years Ago
      i hope they will be able to keep it up in 2-3 years. Look at how 300 became stale.
        • 6 Years Ago
        300 only stale to folks with 10 minute attention span. ...and yes a lot of those types post here.

        The 300 is a classic. Many cars designed after it will be forgotten long before it is. On a sadder note, it pains me to see how pimped-out (cheapened) some 300s are.
      • 6 Years Ago
      Personally, I don't think dealers should be able to do huge mark-ups like that. They are in a unique position in that they are the only ones who can buy from the factory / manufacturer. They have their guaranteed money and defacto monopoly.

      I have no problem with private individuals buying it on eBay and selling it - risk & reward.

      Side note: Ferrari had a problem with the F40 (I think), so they created a program where you could only lease the F50, then could buy it from the company. Good idea, meh thinks.
        • 6 Years Ago
        Such is the beauty of supply and Demand. Obviously the demand outpaces supply since all 6400 asold out with 10K in orders. Even buying at MSRP is overpaying for most customers(intelligent ones anyhow). The dealers are free to charge whatever they want for the car. Whether they get it or not is where the consumer comes in.

        However, I do think that those dealers selling them on eBay with an asking price that high are idiots. Much better to start with a low bid, add a higher reserve price and let the bidding run itself up naturally. If it doesn't hit the reserve(which should still be reasonable but above MSRP), then it doesn't sell, simple enough. I've sold numerous things on eBay that way before and have yet to be disappointed. Granted, none has been a car, but the same idea holds true.

        Much the same reason Barrett-Jackson doesn't start the bidding on a $100K car at $120K, maybe more like $30K. They know it will sell for much higher, but they let the bidders do it themselves.
        • 6 Years Ago
        I don't disagree that an eBay auction is a bad idea.

        What gets under my skin is that the dealer has an unfair advantage on car auctions like this. They are the only ones who can buy from the factory - I can't; you can't - only them. So for a dealership to take advantage of the situation like that just rubs me the wrong way.

        An individual auctioning something on eBay and a store that has the sole opportunity to purchase from the manufacturer is very different.

        I'm not proposing something be changed - I just wanted to bitch about how I felt it was unfair. :)
      • 6 Years Ago
      To all of the IDIOTs/naysayers who said this car would fail.

      In Yer FACE.
        • 6 Years Ago
        If you go back and actually read some of the criticism, you'll see that folks like me said that they would sell a bunch early on to the fading baby boomers who can afford a gas guzzler as a third car. So they've sold 6400 cars. Big deal. Toyota sells about 10,000 Camry's every single week.

        Give it a year and by then the boomers will have gotten theirs. Demand for this gas guzzling pig will then drop like a rock and Chryslerbus will be putting cash on the hood to move the cars.
        • 6 Years Ago
        6400 units is a fail business wise. Unless you're Ferrari. They obviously weren't looking to turn a profit on these.
        • 6 Years Ago
        tankd0g
        "6400 units is a fail business wise. Unless you're Ferrari. They obviously weren't looking to turn a profit on these."

        I'm sorry but your completely wrong. SRT-8 versions are just an indicator of how well this car will do. If the highest priced version will sell out this fast how do you think the others are going to sell. You will eat your words, its a beautiful car and just what the consumers asked for.
        • 6 Years Ago
        "Ummm making 7000 something of them IS a failure. We'll have to wait until the next stock holder meeting to see all the costs, tooling, people, overhead that are involved in making such a tiny specialized run....oh wait, they're private now. "

        Ummm, you're wrong. All you have to do is go to Allpar.com to get an idea of what the "costs, tooling, people, overhead that are involved", but I'll make it easy for you. I have to repeat myself again but here goes: The Challenger is made at a flex manufacturing plant, the one that makes the 300 and Charger (and previously the Magnum). The Challenger is based off the 300/Charger platform so a lot of $ was saved right there. Because it's a flex plant, they can build as many or as little as they need to, they can run any mix of 300's, Chargers, and Challengers down the line. Because of this they don't have to devote an entire factory and all it's overhead to the Challenger. The business case for the car was to build at least 35000 a year to make a profit and they will have NO PROBLEM doing that. When the cars run is over (new CAFE regs) they will stop building it, but the factory will hum right along building something else, unless they want to create a new gen with much better mpg's. As for the SRT's they made money on each one because it's a fully optioned model and they got a hell of a lot of publicity from it.
      • 6 Years Ago
      >>> It doesn't surprise me in the least that Chrysler was successful in selling out it's first year production run.

      Despite the many nay-sayers this car is destined to be a classic. And for those who were lucky enough to get their hands on one of the limited run editions, my congratulations (and envy) go out to you all.

      As for those still waiting for their names to be called from the next waiting list, I have a good feeling that you won't be disappointed.
      • 6 Years Ago
      I get it...this is something that I find happening very often these days...the limited runs that is..and i also remember reading the bmw story which happened on ebay...is this kind of a thing relatively new or what??..

      cheers
      • 6 Years Ago
      As already stated by TriShield, the car will not be "limited" production in the 09 model year. Since the plant changes model years in mid July, the 08 is limited by the short timeframe between launch an change over to 09 model year.
      • 6 Years Ago
      I really hope Hertz or Avis picks one up as a "fun" rental.
      • 6 Years Ago
      Canada's got it much worse - there's only 500 units for the first year.

      Instead of being marked as SRT8 cars, instead Canada gets the exclusive 'Challenger 500' designation.... and there's long been rumors of cars going for $80K+ a pretty substantial leap above the $44,995 MSRP - especially given that the car is built in Brampton, Ontario and that the Canadian Dollar is more or less at par with the American.
        • 6 Years Ago
        Just to clarify Scooter, being a Chrysler dealer, our release for the 2008 Challenger SRT8 500 states that the "500" package is a $2,000 option over the 2009's $44,000 base, so this 1 of 500 is less than 50,000. so if someone is going to charge you $80gs for it, come talk to me and i'll get you a better deal.
        • 6 Years Ago
        Really, eh?

        Because the press release seems to say otherwise:

        http://www.media.chrysler.com/newsrelease.do?id=7781&mid=140
      • 6 Years Ago
      I'd bet that if they only made 1, it would have sold out quicker. I rate this as non-news.

      Now if they could pump out larger numbers and still keep them selling at a great rate, and with a high resale value (ie: MINI), then that would be news.
        • 6 Years Ago
        Resale is still rather high, and they sold at a better rate than 6,400 a year.
        • 6 Years Ago
        MINI's havent sold at a great rate because they were limited in what was brought over until recently and guess what?.....resale is dropping in comparison to just a couple years ago.
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