- Apr 23, 2008
Beijing 2008: 1st Bugatti Veyron in China sells for $3.6m
Click to view the Bugatti Veyron's unveiling in Beijing
If you were looking for the new epitome of capitalism's slow-but-steady takeover of communism in China, we've got it for you right here. Bugatti brought its million-euro hyper-car this year to the Auto China show in Beijing, drawing hoards of spectators in its appropriate bright red paint job. What's more is that within two hours of the car's debut, Bugatti had already sold one.
The customer will fly to Bugatti's Molsheim headquarters to pick out the color scheme and options (apparently no one told him he could do it online), and pay a whopping 25 million yuan (approximately $3.6 million, more than twice the sticker price) for the privilege of owning the first Veyron in China. Mao who?
Click on the images below and the press release after the jump for more on the Veyron's unveiling in Beijing.
[Source: Bugatti and Gasgoo]
Bugatti launches Veyron in China
At a media conference on press day at the Beijing Motor Show Dr. Franz-Josef Paefgen, President of Bugatti Automobiles S.A.S. , officially declared Bugatti's entry into the Chines market. „We are delighted to be here", said Dr. Paefgen. „It is a historic moment for the legendary Bugatti brand: it is the first time that Bugatti presents a car in mainland China."
The Bugatti Veyron will be on of the highlights of the Beijing Motor Show. Bugatti's has selected Bentley China, a subsidary of the Dah Chong Hong Holdings Ltd., as its General Distributor in mainland China. The DCH Group takes up Bugatti's sales- and service responsibilities in Beijing, Shangai and Shenzhen.