Oil company advertising is apparently much more effective than we had originally thought. As gasoline prices creep up towards $4.00 per gallon (already there in Southern California), consumers are still more likely to purchase fuel based on brand over price.

According to NPD Group analyst David Portalatin, consumers cite "product performance" as their justification for buying one particular brand over another. It's all due to very effective branding and marketing, cites Portalatin. (We'd have to agree, as we've yet to meet anyone who can discern a difference between a tank of Chevron or Costco fuel from the driver's seat.) Now that the massive oil mergers are behind them, the petroleum giants are focusing on selling "quality" to differentiate themselves from the discount fuel stations. As consumers continue to blindly drive towards big brand gasoline, their efforts are apparently working -- regardless of cost. Let's just hope Starbucks doesn't catch wind of this trend and try a new source of revenue...

[Source Advertising Age, Photo by David McNew, Getty Images]

Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own — we do not accept sponsored editorial.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • From Our Partners

    You May Like
    Links by Zergnet
    2016 Cadillac CT6
    MSRP: $53,495 - $87,465
    2017 Chrysler Pacifica
    MSRP: $28,595 - $42,495
    2017 Cadillac XT5
    MSRP: $38,995 - $62,500
    2016 Nissan Maxima
    MSRP: $32,510 - $39,960
    2017 Honda Ridgeline
    MSRP: $29,475 - $42,870
    Share This Photo X