Click to view the Pontiac G8 Sport Truck in high resolution
10,000. That's not a sticker price and it's not a production number. It's the number of submissions General Motors received for naming the Pontiac G8 Sport Truck. The contest opened up just a month ago, following Pontiac's unveiling of the concept car-ute at the New York Auto Show.
Granted, many of the names will be duplicates. And many of the names will be completely unusable, whether they're owned by other companies or just plain inappropriate. It'll take Pontiac a good long while to sift through them all, and while the carmaker won't reveal what names were submitted or which of them are being considered, a spokesman for the GM division did confirm El Camino was one of them, although it remains to be seen if GM can or will use a defunct Chevy name on a Pontiac vehicle. Meanwhile, although the public voice will be taken into consideration, Pontiac is safeguarding itself against an Alfa MiTo-type backtracking by noting that, in the end, the company's marketing gurus will have the last say.